Mortgage Marketing Animals

A Better Way

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Act to find a better way, not the “right way”.

One thing that keeps LOs from taking action and getting epic results is they are waiting to find the “one right way.”

Breaking news, there isn’t “one right way.”

Keep finding a better way to talk to referral partners and borrowers, working on even better scripts and to improve your conversion rates, better ways to get more referred leads.

So get off of thinking “What’s the right way”, instead, think and work on, “what’s a better way”

So many get stuck on what’s the one right way.

Instead, work on actually doing the activity and continually work on what’s a better way to improve what you may already be doing now.

Work on doing a better way, then a better way, then a better way.  

Act, not just to do the “right way”, but on making it better, then better, then even better. 

You are acting to get feedback on the way you are doing it, then improving on that.  If you aren’t doing anything, you aren’t getting any feedback.

If you aren’t sure what to work on first, here’s my formula:

1.   What will make your first dollar first (to get positive reinforcement)

2.   What strategy will you actually complete (no judgment here)

3.   What strategy will you enjoy doing (we don’t do stuff we don’t like doing)

4.   Which strategy can you delegate out once you get it up and going with results (measured by actual loans coming in to you)

We need to be able to delegate out these things, otherwise we have created a “job” and not a “business”.  A business that is scalable!

Read more on how you can reverse engineer your dream life.

Work on being “better”, not perfect.  Searching for perfection will freeze you in your tracks from ever starting…

One more thing, a sincere thanks for letting me be part of your day today.  It’s a true honor.  Really. Book Your Complimentary Strategy Call to learn how to successfully plan out your days and make more while working less – schedule a call here.

What Does a Top Producer Team Look Like?

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On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I’m joined by none other than Steve Kyles, my friend and business partner here at The Mortgage Marketing Animals. 

We are sharing insights on what it looks like to build a team for a top producing mortgage company, which we both have a great deal of experience with. Although it will work different for each office itself, the basic structure will always be the same.

I once overheard a fellow coach in our program say that for every five loans, you need one FTE (full-time employee.) This is because the machine itself needs certain parts to operate at the best capacity it can. When you have the proper loan processors and loan partners in place, they are making sure the transaction from A-Z is ran well. This allows you to narrow down the activities that you like to do so that the productivity increases in your business. 

Tune is to hear how the dynamic of a top producing team can turn your business into a huge success.   

If this sounds like something you need some help with, then hop on a call here and we will gladly map out how to build a team that works for you and your business. Schedule Now.

Take Your Leads To The Next Level

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In this quick hit with Steve Kyles, a partner at the Mortgage Marketing Animals Coaching Program, he explains in simple form how to turn your perspective to increase your conversion rate dramatically in your loan production. Applying a few tweaks with your scripts and a bit more structure ramps up your business so you can take your 15% conversion rate to 35% in no time. 

AVOID Mortgage Rate Shoppers With This Script https://wrgo.io/TheMarketingAnimals/26396

Bad things in the mortgage business…

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Bad things tend to happen in business because of inaction, not because of action. 

The most expensive thing in the mortgage business is COI 
(Cost Of Inactivity or Indecision).

For instance, the amount of money that LOs lose by simply not calling their database using simple “loan getting” scripts that are totally cool, the cost of not doing that activity could easily be an extra 10 loans per month.

Figure $2,000 per loan, that means that many LOs are losing $20,000 PER MONTH by simply not doing that activity.  

Think of it as paying $20K each of every month to not do that activity.

Cost Of Inactivity  (COI)…

Look, the worst case scenario is you waking up 5 years from now and you being in the same or worse financial situation that you are in now.

You spending time working on a strategy that didn’t work, or trying some consumer direct FB ads or some other strategy and not getting results isn’t a bad thing, that’s a good thing because you learn from it. 

I spent $10’s of thousands of dollars trying to go consumer direct on FB ads was something that totally didn’t work for me, but I learned from it. 

I learned what not to do.

Oh sure, we got leads, but it didn’t convert near as well as referred leads, which come to find out are actually easier (and cheaper) to get than FB or Zillow leads.

You making a video where you stuttered or didn’t look your best or didn’t have a good angle or bad audio isn’t a bad thing, it’s a good thing because you learned from it.

The bad things are the inaction, the things that you were afraid to try. 

The biggest failures are the ideas that we never took action on.

Having imperfect conversations with customers and referral partners are the good things because we all learn from them, and we can share in our FB groups for our members to other “action taking loan officers” to tweak them and get others’ ideas and results to learn and grow from. 

Just make sure you are in a group of “action takers” instead of forums of those giving opinions that never actually do anything.

Don’t fear the things that you do and don’t work out well, fear the things that you never acted on.  Those are the real failures, and you never learn anything from them.

<dropping mic and stepping off soapbox>

Talk soon.

Mini Mastermind Session for Loan Officers

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On this episode of Loan Officer Freedom, the #1 podcast in the world for loan officers, I sit down with my friend and partner, Steve Kyles as we dig deep through this mini mastermind session.

As loan officers, we want to focus on things that really move the needle in our businesses, so Steve and I are sharing a few thoughts we have that can help you.

Let’s start off with this phrase… “Risk Looking Stupid. Just Take Action”

What we mean by this is that there’s nothing more costly than COI – Cost of Inactivity. In this episode, I’ll drill down what this exactly means and why you simply must make the moves in order to increase your production. 

Another big thought that we all think would be an easy step is to follow the actions of the people who are doing it consistently, in the right way, being proactive in their communications, and therefor are successful in their mortgage businesses. Tune in to hear what Steve and I have to say about this…

Learn more about how we coach you as a loan officer to build real relationships that simultaneously move the needle in your business. Schedule your complimentary call with our top strategist today.

Loan Officer Freedom