The Best Marketing Ideas For Mortgage Loan Officers

So often I hear people talking about how loan officers should market or advertise themselves. Typically, it’s half & half…half of ’em say to market strictly online using Facebook ads, Google, Zillow leads, etc. and the other half talk about...
Should You Build a Team or Plug Into One?

Should You Build a Team or Plug Into One?

As a loan officer, once you realize the power of leverage, you ‘get’ why it’s so important to have a team. But should you build a team or plug into an existing team? There are pros and cons to each approach – one has greater initial expense while the other is...
What is the Biggest Bottleneck in Your Business?

What is the Biggest Bottleneck in Your Business?

Because You Don’t More Leads Until You Fix It. Business runs by the numbers. There are different kinds of numbers in that, of course, like the numbers found in the loan documents, interest rates, closing costs, etc. And there are numbers that help loan officers...
How to Lose PAALS Fast

How to Lose PAALS Fast

I promised to talk about how to take care of our PAALs, or those who are “Pre-Approved and Looking.” Obviously, these are people you’ve already pre-approved who are on the hunt for the right property. Once you pre-approve someone, they typically go out looking for...
4 Keys to Building a Frictionless Business

4 Keys to Building a Frictionless Business

I don’t know if you know this, but I used to be a Boy Scout back in the day. I wasn’t too good at a lot of the things we did in survival training, but I liked learning about everything. One of the skills we had to learn was how to make a fire. To get a spark to start...