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What It Takes To Double Your Business…The Right Way – Episode 77

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There’s no amount of money that can replace the time spent with your family. Do you believe that? I tell ya what, it can be really hard to run a successful mortgage business while making sure you’re spending quality time with your family, but it can be done. I’ve had loan officers tell me they didn’t want to increase their business because that would mean increasing the number of headaches they had too. Is that how you feel?  

On this episode of Loan Officer Freedom, I’m sitting down with Chris Swartz, one of the leaders in the Freedom Club who doubled his business over the course of a year…and you know what, he not only increased his business, he also increased the amount of time spent with his family. If you want to know what it takes to double your business, the right way, you’ll want to listen to this episode of Loan Officer Freedom.  We’ll talk about:

  • The one thing that was a catalyst for his business
  • What motivated him to want to increase his production
  • How you can do it too

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

About Our Guest:

Chris Swartz
Managing Partner at First Choice Mortgage Advisors

How To Build A Team That Will Help You Scale Your Mortgage Business – Episode 76

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Do you dread walking into the office every morning because you know as soon as you take a step inside, the floodgates will open, and you’ll spend the majority of your day just trying to stay afloat?

It doesn’t have to be that way.

In this episode of the #1 Podcast for LOs, you’ll learn an easy, yet powerful exercise that’ll help you de-clutter your workload to hone in on the activities that you actually LIKE to do (and have a knack for) all while closing even more loans!

Here’s a breakdown of what you’ll learn in this episode:
• An exercise to fine-tune your workday – The Ax of Freedom
• Designing the business you’ve always wanted
• Hiring strategies for your current needs
• The mindset behind growing a successful business
• “Front of the line pass” script to use with agents and clients

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

How To Have Epic Growth In Your Business Without Cold Calling – Episode 75

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Anyone who’s gone through the training with Mortgage Marketing Animals knows we don’t recommend cold calling. Not that it can’t be done successfully, in fact, we’ve seen it work for many! However, one of the biggest things that hinder loan officers from growing their business is call reluctance. We’ve found that call reluctance stems from a fear of rejection and that fear increases when cold calling is involved.

In this episode of Loan Officer Freedom, the number one podcast for Loan Officers we’re going to share exactly what it looks and sounds like to pick up the phone in order to have EPIC results in your business all without having to make a cold call. If you’ve found yourself asking any of the following questions, this episode is for you: 

– How can I increase my production

– Who do I need to call and what do I need to say?

– What strategies can I use to partner with real estate agents and other referral partners?

If you’d like some help overcoming call reluctance and want the strategies and scripts we use in our office to continue to increase our business, set up your complimentary coaching call at www.LoanOfficerFreedomCall.com  

About Our Guests:

Carl White & Tammy Schnieder
Co-Founders, Mortgage Marketing Animals

How To Avoid Procrastination – Episode 74

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As a loan officer, one of the biggest reasons people fail to reach their full potential is because they fail to put in the action. They’re simply “waiting on their pants.” Waiting to get started…

On this episode of Loan Officer Freedom, the number one podcast for mortgage loan officers, I’m sharing why it’s easy to “wait for your pants,” I’ll even share a story about someone who did just that. On the contrary, I’ll also share with you a simple 3-step system that you can use today to:

  • Identify your end goal.
  • Eliminate steps that are distracting and nonessential to attaining your goals.

It’s easy to say you’ll get started on a major activity, it’s even easier to think about getting started on that activity, but it’s essential to ACTUALLY GET STARTED. That’s when you’ll see results, that’s when your life will change!

If you want some help with getting started or would like for us to share the scripts and marketing strategies we use once we get started, set up your Complimentary Coaching Call at LoanOfficerStrategyCall.com

Carl White
Chief Officer of Coolness
Mortgage Marketing Animals

The Refi Scripts To Use In Your Mortgage Business – Episode 73

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On this special episode of Loan Officer Freedom, the number one podcast for Loan Officers, I’m sitting with a dear friend of mine, Mister Dave Savage himself! Dave is an all-star and veteran in the industry who owns Mortgage Coach.

Today, we’re chatting about a couple of strategies that I personally use in my branch that have proven to be extremely successful for us. Specifically, we’re talking about referral partner and past database marketing strategies. Get your pen and paper ready as we’ll be sharing the exact scripts you can use today to not only engage with clients but get referrals and deals from them as well. 

If you have any questions or would like for us to share the scripts and marketing strategies we use once we get started with this activity, set up your Complimentary Coaching Call at LoanOfficerStrategyCall.com  

About Our Guest

Owner & CEO
Mortgage Coach
Dave@MortgageCoach.com

Are You Marketing Directly To Consumers? – Episode 72

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Thank you for tuning into Loan Officer Freedom, the number #1 podcast for Loan Officers thanks to you and all of our listeners! On this episode, I want to address a commonly asked question, “what are the best strategies to market direct to consumer.” Have you considered that question yourself?

I think everyone knows I’m a branch manager for one of the nation’s top mortgage firms. We literally just had a record-breaking month last month in my branch and I couldn’t be happier to share the strategies we use every single day in my branch to be able to close more than 500 units per month. Do I include direct to consumer in my overall marketing strategy, sure! However, if you ask me I will always tell you that is not my bread and butter.

In this episode you’ll learn:
– How we include direct to consumer marketing in our ad campaign
– Which strategies are the top priority in my branch
– What you can do to get the highest conversion rate when it comes to leads

If you have any questions or would like for us to share the scripts and marketing strategies we use once we get started with this activity, set up your Complimentary Coaching Call at LoanOfficerFreedomCall.com  

Monthly Mixers: Relationship Marketing – Episode 71

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I’ve come to realize I’m not in the mortgage business, I’m really in the business of building relationships with people. Relationship marketing, by far, is one of the best types of marketing activities I’ve implemented in my own business by attending and hosting educational events. But putting together power points and teaching classes isn’t everyone’s cup of tea. Longtime leader in the Freedom Club and my dear friend, Suzanne Downs, has found epic success with relationship marketing without creating a single power point presentation. Want to know how?

On this episode of Loan Officer Freedom – the number one podcast for Loan Officers, thanks to you fine folks – Suzanne and I talk about how she shows appreciation for the people that send her business while creating a fun and relaxed atmosphere during her monthly mixers in order to generate even more business every single month.

In this episode you’ll learn:

  • How to coordinate a monthly mixer
  • Who to invite
  • Getting sponsors to offset the cost
  • How to strategically follow up with the attendees

After listening, schedule your complimentary coaching call to get even more scripts and a detailed step by step plan mapped out just for you at www.LoanOfficerFreedomCall.com

About Our Guest:

Suzanne Downs
President & Mortgage Broker
Palm Beach Mortgage Group

Talking About Hard Money Loans – Episode 70

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On this episode of Loan Officer Freedom, the number one podcast for Loan Officer, I’m talking to my friend and a new leader in the Freedom Club, Chris Jameson. Chris is an expert when it comes to hard money loans, we all think we know what a hard money loan is, but what are they really? There are many misconceptions out there when it comes to these loans and I’ll admit I believed some of the myths about them too. Have you heard any of the following?

  • Hard money loans are only for people who have poor or bad credit.
  • Borrowers who use hard money loans don’t have any money for a down payment.
  • If a borrower uses a hard money loan, it’s because they don’t qualify for a conventional loan.

They’re all myths, and my buddy Chris is here to shed some light on what a hard money loan is and isn’t and the three reasons a borrower typically uses this loan for. Want to find out more? Listen in on today’s episode.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest

Chris Jameson
Founder/CEO
Freedom Private Money

What Needs To Happen In Order To Grow? – Episode 69

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With nearly 20 years serving in the United States Navy, it comes as no surprise that Larry serves his community by educating veterans on VA Home loans with pride. I sincerely thank him and all the veterans and those on active duty for their service. Today, I’m thrilled to announce my dear friend is joining us on the podcast to shed light on what he’s done to organize himself and his team in a way that allows him to see such tremendous growth year after year.   

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers in the world, we will talk about:

  • What was done in order to close 72 units in his very first year
  • Why an assistant can mean consistent growth for your business by leaps and bounds
  • How to have an attitude of serving others

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Larry Gonzales
Sr. Mortgage Loan Officer
Aligned Mortgage


Can You Quadruple Your Income In Just One Year Like He Did? – Episode 68

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Every so often we have to put our big boy/girl pants on, step up to the plate and get things done in order to make major changes to our business. Consequently making major changes to our business can impact our personal lives as well, wouldn’t you agree? On this episode of the podcast, I am honored to introduce my very dear friend, Scott Griffin who, in just 4 years is on track to increase his personal, yes I said personal, income by nearly $1.3M! Isn’t that incredible?  

Scott has a truly remarkable story that I can’t wait for you to hear. He was gracious enough to be completely transparent and share his story. On this episode you’ll hear about:

  • The paradigm shift that occurred in order for such rapid growth.
  • The single most influential activity that allowed him to increase his production rapidly.
  • His personal income amount each year since 2015.

You might be amazed by the amount of growth shared during this podcast and I am so proud of my brother, Scott. If you want to know how you can get on track to see similar results, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest.

About Our Guest:

Scott Griffin
Founder/Owner
Scott Griffin Financial Management Services

Empowered To Be Successful “Small Town Girl Makes Good” Series – Episode 67

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On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I have a very special guest! My friend and leader in the Freedom Club, Colleen Woods. Colleen has an amazing story and shares that she felt empowered to make the move she knew she needed to make when she saw how the structure of a team could help her not only increase her business but decrease the number of hours she spent on her business. 

In this episode listen and learn how Colleen: 

  • Was encouraged & empowered to create a team that didn’t cost her money, but made her money!
  • Hired her first employee and how that positively impacted her business.
  • Increased her loan production from 5 loans per month to over 20 per month on average.  

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest

Colleen Wood
Mortgage Advisor
Fairway Mortgage Corporation

What It Looks Like To Have A Freedom Mindset “Small Town Boy Makes Good” Series – Episode 66

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Hakim Singleton is one of our leaders in the Freedom Club and has become a success story very quickly. On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I’m speaking with my dear friend Hakim Singleton. Hakim joined the Freedom Club less than a year ago and, like many of our Freedom Club members, has seen tremendous growth! Not only has he seen an increase in his production, but more importantly he has been able to spend more time with his family!

In this episode, we discuss what it looks like to go from closing 5 – 6 loans per month to 13+ every month, while only focusing on what it is you do best…bringing in the business. Hakim discusses:

  • His positive mindset
  • The time & freedom he is able to experience with his family
  • The action he took in order to cross the 10-loan per month threshold

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Hakim Singleton
Branch Manager
Home Vantage Mortgage

How To Have Massive Growth In Your Business “Small Town Boy Makes Good” Series – Episode 65

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When someone joins The Freedom Club, my [top tier] mastermind group, we coach each member to get them to reach their financial [and career] goals. Everyone has a unique set of circumstances, but they’ve all seen massive growth! Today, I’m talking to one of our members and leaders in the Freedom Club, Ron Pippen, who was closing about 5 loans this time last year. Now, he’s averaging 18 units per month.

In this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, we’re going to share the activities Ron and his team have done to nearly 4x his production in a year! A few things to keep in mind:

  • You’ll grow when you do the right activities  
  • About 10 – 20% of your past database moves every year
  • Stay front and center

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Ron Pippin
Branch Manager
Cardinal Financial Company

How To Get Rid Of Negative Self Talk – Episode 64

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Do you ever notice that little guy or gal on your shoulder putting negative thoughts into your head and keeping you from taking the action you know you should take in order to achieve your goals, be it in your professional or personal life? 

In today’s episode, I get to speak with the ultra-lovely Ms. Irene Dufford, who is a great inspiration to me and has helped me in more ways than one! In this episode, we talk about why we have negative thoughts and what we can do to get rid of them. Now, I was a little embarrassed to admit that I’ve done some of the activities to help me overcome some of my thoughts and doubts, but ultimately it’s helped me grow into becoming a better father, husband, businessman, just overall a better person. Both Irene and I…along with many in our Freedom Club program have been able to see tremendous results when putting these activities into practice. 

Remember, “your emotions determine how you feel, how you feel turn into your actions, and your actions determine your results. So, if you want good results, be intentional about the thoughts you put into your head.”

About Our Guest

Irene Duford
Freedom Club Success Coach

Irene has been in the Mortgage business for 20 + years and has been coaching Top Producing Loan Originators in The Freedom Club/Mortgage Marketing Animals since 2012. She is passionate about inspiring and encouraging others to believe in their success, help them map out a specific plan and hold them accountable to achieve massive results. Irene and her husband Kevin also have a Loan Team Training business.  They train Loan Assistants/Loan Partners in systems, processes, scripts and dialogues, and other specific ways to “Wow” the clients and referral partners.  www.loanteamtraining.com She loves spending time with her husband, kids and grandkids. She enjoys traveling, learning, self-improvement, live music, theatre, movies, and going to the beach.

How This Loan Officer Drastically Increased His Production In Just 4 Weeks “Small Town Boy Makes Good” Series – Episode 63

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What would life look like for you if you were able to drastically increase your production? Think about that for a moment. On today’s episode of Loan Officer Freedom, the number 1 podcast for loan officers, I’m talking to one of the leaders in our Freedom Club, Cody Heard! Cody joined our mastermind program about 6 months ago and in the first 4 weeks saw a dramatic change in his production by using one of our most successful strategies. 

Listen to this episode to find out exactly what that strategy is and how Cody went from closing just 4 loans to 17 loans per month in 4 weeks.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest

Cody Heard is the Team Lead and has been a mortgage loan officer since
2007. He credits his success on building relationships, having the heart of
a teacher and always keeping an open line of communication. His passion to help people goes beyond the home loan process as he’s a member of the National Association of Mortgage Bankers (NAMB) and Fusion Five. When he’s not working, Cody enjoys spending time with his wife, Jami, and daughters, Madelyn Jane and Anne-Marie.

Common Characteristics of Top Producing Loan Officers – Episode 62

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For more than 13 years Tammy and I have worked together with literally thousands of loan officers. In talking with them and coaching them we have observed what the common activities and characteristics are within those who are top producers. If you want to know what the top producers are doing then tune in as that’s exactly what we’ll be discussing on this episode of Loan Officer Freedom, the #1 podcast for Loan Officers.

We have come to see that regardless of you being a Mortgage Broker or a Mortgage Banker, a brand new loan officer or an experienced veteran in the industry all top producing loan officers or Branch Managers commonly…

  • Have a DAILY plan, which includes sales activities
  • Time block their schedules
  • Have a team to help them
  • Know what the “One Thing” is that brings them the most closings
  • Have a slam dunk follow up system

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Tammy Schneider - Mortgage Marketing Animals - Freedom Club - Co-Founder

Tammy Schneider
Co-Founder, Mortgage Marketing Animals

How This Freedom Club Member Doubled His Income – Episode 61

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We all want to increase our volume in order to increase our income, but what needs to happen within our day to day business activity to actually have that happen?

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m talking to one of our leaders in the Freedom Club, Jeff Stempler who has taken the action needed to double his income. With the help of his team (more on that in the episode) Jeff has been able to focus on what he does best, bring in business.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Jeff Stempler, a DC metro native, thoroughly understands the area’s growing and diverse real estate market. He has 15+ years of experience in mortgage financing, serving all of Maryland, Virginia, and Washington, DC.

Jeff loves helping buyers achieve the dream of home ownership and consistently ranks in the top 1% of mortgage originators for the nation according to Mortgage Executive Magazine. Jeff’s commitment to communicate throughout home purchase and refinance transactions distinguishes him from his competitors and makes buyers feel comfortable whether they are first-time home buyers or moving up and using a Jumbo Loan. Active in the community, Jeff is a member of the Poolesville Chamber of Commerce, cofounder of PNG- Rockville and coaches basketball for Montgomery County Rec and Mid-Maryland Leagues. Jeff lives in Poolesville with his wife and three children.

How To Have A Lifestyle Business As a Loan Officer – Episode 60

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As Loan Officers or Branch Managers, it’s commonplace to know you “need” to be available 24/7 to answer calls, send out pre-approval letters, attend open houses, etc. But is that really how we need to be operating our business?

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I sit down with my dear friend Jen Du Plessis, a follow Mortgage Industry leader, as we discuss why being available 24/7 isn’t the way you should operate your mortgage business and how we’ve been able to turn our professions into what I like to call a lifestyle business. A business model that allows us to run a successful mortgage business with epic results without having to work nights and weekends.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest

Jen Du Plessis
CEO
Jen Du Plessis, LLC

Online & Offline Lead Generation – Episode 59

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One of the biggest mistakes we find a lot of loan officers doing is leaving opportunity on the table. Some loan officers believe offline lead generation is the best way to get in front of the customer and is the only way you should be marketing. While others believe the modern, convenient, and easiest way to get in front of the customer is by using online marketing tactics. My response every time to these statements is…do both! Combine your efforts so there is no opportunity left on the table.

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m talking to my good friend and business partner, Chris Johnstone, who is a master of online marketing. What he and I have done is combined our expertise from both an online and offline marketing perspective to get the best of both worlds. We use both online and offline marketing strategies to get in front of our customers by:

  • Marketing to our past clients.
  • Marketing to potential referral partners.
  • Marketing directly to the consumer.

In this episode, you’ll learn

  • Which 3 campaigns you can use on Facebook today.
  • How quickly you can expect to get leads & how quickly those leads turn into closings.
  • How to use Facebook & traditional offline marketing tactics together.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Chris Johnstone
CEO
Connection Incorporated

How To Attract Business on LinkedIn – Episode 58

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On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, Carl White and Scott Hudspeth walk you through exactly how they use the social media platform, LinkedIn, to generate more business.

Have you considered using LinkedIn to generate more leads? Well, Scott has a very specific strategy that helps you generate leads through referral partners. When we think about using social media marketing, we typically think about gathering cold leads online. Scott has a very cool way of using this platform to connect with people in a way that is beneficial for both parties…

  • Connecting with agents on LinkedIn
  • Using specific messaging when reaching out
  • Following up

By doing this, Scott is able to increase the number of referral partners he has which increases the number of qualified leads that come his way. Would you like to do the same for your business? Listen in on this episode to find out exactly how it’s done.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

About Our Guest:

Scott Hudspeth
Success Mortgage Partners
Recruiter