Loan Officer Coaching

Understanding Human Archetypes for Better Selling

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Welcome to another valuable episode of Loan Officer Freedom, the top-rated podcast for mortgage professionals in the industry. 

In this most recent episode, host Carl White delved into the art of story selling with Gibran Nicholas, of Certified Mortgage Planner.

Story selling is a powerful technique that utilizes the elements of storytelling to enhance the effectiveness of sales pitches. By understanding the different archetypes of potential customers and crafting compelling narratives that resonate with them, loan officers can better connect with their clients and increase their conversion rates.

If you’re a loan officer looking to stay ahead of the game, be sure to subscribe where you listen to Loan Officer Freedom for new episodes every Monday and Wednesday. Learn from experts like Carl White, Steve Kyles, and the leading voices in the mortgage industry. With their insider tips and industry insights, you’ll be well on your way to success in FREEDOM in no time.

Don’t miss out on this valuable resource – subscribe today and start building your skills!

BONUS OFFER: 60-Minute Free Coaching Call. Click Here.

Personal Note

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I am writing this note to you as a fellow mortgage professional to remind you that you are capable AND worthy of achieving great success in this amazing career that we have stumbled upon.

Your job is vital in helping people achieve their financial dreams, and you are playing a significant role in shaping the economy.

I understand that the life of a loan officer can be challenging, and at times it may seem like the road ahead is bumpy.

You may have faced situations where some of your lead sources may be challenged, increasing rate environments, or perhaps you have had to change companies due to the past one shutting down or being sold.

But please remember that you are worthy of great success, and these setbacks are only stepping stones towards achieving your goals.

It’s not until somebody puts weights on our barbell that we grow muscles.

You are the backbone of the financial industry, and your hard work and dedication are essential in making a difference in people’s lives. Your commitment to your work and your clients is commendable, and it should inspire you to keep pushing forward.

Never underestimate the impact you are making. You are the ones providing the funds that allow people to buy homes, do cash outs so they can start businesses, and pursue their own dreams.

Your work helps families build their futures, and that is a tremendous responsibility.

Believe in yourself and your abilities, and always remember that your efforts are valuable. Stay focused and stay positive, and you will achieve the success you deserve.

I hope this email serves as a reminder that you are worthy of great success, and I wish you all the best.

When you are ready for some help navigating these new waters, be the squeaky wheel and reach out to me here.

Swamp vs. Well Marketing

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In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment. They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.

The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.

Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.

Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year. Steve goes over a specific strategy to market with this. Tune in to hear about it…

Take advantage of our FREE coaching session. 60-minutes of a well thought out plan for your specific business – scripts, structure, and strategies! Schedule Here.

We’re Not Building Tents… We’re Building Castles

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Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White is joined by Steve Kyles. In this episode, this duo discusses being brilliant in the basics. Sticking to a consistent plan and doing what works is what moves the needle the most. Tune in to hear how sticking to the plan can dramatically change your business.

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.