Episode 314

Understanding Human Archetypes for Better Selling

Welcome to another valuable episode of Loan Officer Freedom, the top-rated podcast for mortgage professionals in the industry. 

In this most recent episode, host Carl White delved into the art of story selling with Gibran Nicholas, of Certified Mortgage Planner.

Story selling is a powerful technique that utilizes the elements of storytelling to enhance the effectiveness of sales pitches. By understanding the different archetypes of potential customers and crafting compelling narratives that resonate with them, loan officers can better connect with their clients and increase their conversion rates.

If you’re a loan officer looking to stay ahead of the game, be sure to subscribe where you listen to Loan Officer Freedom for new episodes every Monday and Wednesday. Learn from experts like Carl White, Steve Kyles, and the leading voices in the mortgage industry. With their insider tips and industry insights, you’ll be well on your way to success in FREEDOM in no time.

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