On this episode, you will learn how to keep your prospects from shopping you so that you close more of the leads that you already have rather than having to go get even more leads.
Mortgage Marketing Animals
You have to buy leather (weird rant…)
If you want to make and sell shoes, you have to buy leather…
When changes are happening in the mortgage world, this is not the time to “Hunker Down”.
This is the time to DOUBLE DOWN.
It’s times like these when I have had my biggest growth, and I’m expecting it again this year.
Somebody asked me earlier this week:
“How do I build my mortgage business without spending money (investing in it)?”
Look, we are running real businesses here. Even kids running a lemonade stand understand that they have to buy Kool-Aid or lemons if you want to sell lemonade.
If you want to make and sell shoes, you have to buy leather. It’s as basic as business gets.
Here’s the thing though, we have to invest in things that actually work, that have a proven track record, you know, things that actually bring loans in the door.
The things that “get your name out there” <wherever “there” is..> and things that “brand me”, well, I have found those things to be pretty lame and makes me “feel famous”, but does nothing to bring in more loans, help more families, and make me more $$$.
If I want to try to compete with the companies that put their names on stadiums and blimps with “branding”, last I checked, they can outspend me on those things…
Evaluate where you are spending money. The things that you invest in that you can actually track that brings you in not just a few more loans, but WAYYYY more loans, it’s time to double down on those things. I can tell you that I sure am.
The things that you can’t actually track for how many more loans you closed because of them, well, I would shut those things down, and frankly I DID shut those things down years ago…
ONLY FOCUS AND INVEST IN THE THINGS THAT MAKE YOU MONEY!
If you want me to show you the activities my mortgage team does that makes us more money, I’ll totally hook you up. This is the exact conversations we are having with the top LO’s in the nation that are part of our Loan Officer Freedom Club.
I’ll show you how much we can help you “move the needle” in just one 45 minute 1 on 1 call.
The winners don’t “Hunker Down”, they “Double Down”…
The Roads We Take, We Choose the Turns
You’re in for a treat on this episode of Loan Officer Freedom, the #1 mortgage loan officer podcast in the country.
Tables turn as my good buddy Jimi Ryan, host of the feel-good podcast “Get It Done”, interviews me about my own journey that I’ve taken to get to this point I’m at today.
It’s cool to think about all the roads that people take and discover how those lessons and detours were handled and learned from. I give a lot of credit to divine intervention when it comes to my most empowering wake up calls.
Listen in to hear Jimi and I talk like a couple of ole’ buddies around a campfire (not the ones I used to sit around…you’ll have to tune in to hear that story) and casually chat about how to avoid accelerating in circles and how to turn your past into building blocks for your success today.
Simple put, do what works.
If you’d like to chat about things that our coaching program can do to help accelerate your business in the right direction, hop on a 1 on 1 call here.
Special Episode: It’s Not Your Fault, It’s Going To Be Okay
In this special edition episode of the podcast, I’m going to give you the highest converting script that I have used to convert “challenging situations” into closed loans.
For more scripts & strategies, hop on a call with a top strategy specialist <totally free>
Dang it, his was better than mine…
So I did a killer podcast episode the other week, and I was going to send the link out to it today… But gosh dang it, Steve Kyles put out an episode on his podcast that was better than mine <that silver tongued rascal>.
It’s an episode showcasing a loan officer, Doug Wagner, that went from zero $$ in his bank account, to just a few years later, he has over $1MM in his personal bank account all from just doing loans…. and he’s younger than my daughter…
It would be a very good use of your time to Go Listen To It Here. Today is a great time to listen.
It’s a true “small town boy does good” type of story.
He talks about how he pushed through self-doubt and hard times, and how he made more money when he started taking Fridays and weekends off (and how he did that).
After you listen to it, let me know what you think about his method and how he did it.
<OK Steve, you won this round, I’ll give you that, but know that I’m upping my game even more…>
See you guys on the inside.