Turning Your Leads Into Conversions


Looking for ways to close more loans in less time and with less effort? Listen in to Loan Officer Freedom, the #1 podcast for loan officers in the country. and learn what steps to take in valuing and nurturing the leads you already have. Carl White and Steve Kyles two of the nation’s top Branch Managers, bring you this episode that builds off an exclusive replay of Loan Officer Unplugged – and gives you access to their candid conversation. Carl and Steve give you the realistic marketing tips you need to be successful as a loan officer, from converting your leads by setting up a system of measurement to building trusting relationships. The knowledge fountain continues to flow when these two get to chatting. Don’t miss this opportunity to hear what works for two of the most influential mortgage coaches in the industry. 

If you’d like us to help you set up a successful plan to grow your mortgage business with strategies that we’ve shared on this episode, set up your complimentary strategy call here.

What Does a Top Producer Team Look Like?

On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I’m joined by none other than Steve Kyles, my friend and business partner here at The Mortgage Marketing Animals. 

We are sharing insights on what it looks like to build a team for a top producing mortgage company, which we both have a great deal of experience with. Although it will work different for each office itself, the basic structure will always be the same.

I once overheard a fellow coach in our program say that for every five loans, you need one FTE (full-time employee.) This is because the machine itself needs certain parts to operate at the best capacity it can. When you have the proper loan processors and loan partners in place, they are making sure the transaction from A-Z is ran well. This allows you to narrow down the activities that you like to do so that the productivity increases in your business. 

Tune is to hear how the dynamic of a top producing team can turn your business into a huge success.   

If this sounds like something you need some help with, then hop on a call here and we will gladly map out how to build a team that works for you and your business. Schedule Now.

Mini Mastermind Session for Loan Officers

On this episode of Loan Officer Freedom, the #1 podcast in the world for loan officers, I sit down with my friend and partner, Steve Kyles as we dig deep through this mini mastermind session.

As loan officers, we want to focus on things that really move the needle in our businesses, so Steve and I are sharing a few thoughts we have that can help you.

Let’s start off with this phrase… “Risk Looking Stupid. Just Take Action”

What we mean by this is that there’s nothing more costly than COI – Cost of Inactivity. In this episode, I’ll drill down what this exactly means and why you simply must make the moves in order to increase your production. 

Another big thought that we all think would be an easy step is to follow the actions of the people who are doing it consistently, in the right way, being proactive in their communications, and therefor are successful in their mortgage businesses. Tune in to hear what Steve and I have to say about this…

Learn more about how we coach you as a loan officer to build real relationships that simultaneously move the needle in your business. Schedule your complimentary call with our top strategist today.

Short Bursts of Proactive Activity Gives Huge Results

On this episode of Loan Officer Freedom, the #1 podcast for loan officers in the world, I’m joined by my good friend and business partner, Steve Kyles.

We recently attended a conference in Philly and decided to answer some frequently asked questions from loan officers. The question that came up the most was, “What are the daily, weekly, and monthly disciplines that need to be consistent in your business?” 

This is something that our coaching program here at Mortgage Marketing Animals really helps our members with. The main thing I stress is that there must be focused activity – short bursts of proactive activity giving you huge results. Breaking it up into solid bursts that you follow through with is key to consistent actions that need to remain daily, weekly, and monthly. 

Resetting our mindset to build confidence in ourselves and our abilities is something that is crucial to continue our path to freedom in our minds and our businesses. 

My team is ready to get you on the road to freedom. Let’s implement some strategies for your business on a FREE one on one coaching call. Set it up here.

The Perfect Plan…

We learn more by taking action than by having a perfect plan.

Many of us spend all our time making a plan and get stuck on that part instead of actually doing something. 

You know, the ol’ “get’n ready to get ready” issue…

I think part of that is because we try to add too many moving parts while working on getting referrals. 

We’ve been told that we need a “funnel”, or some fancy schmancy 17 step process for bringing in new referrals / new loans, or we have to rent the GoodYear blimp and put our name up in lights…

I guess there’s nothing wrong with those things, it’s just that you may not be likely to ever actually finish them and end up wasting time and money.

What if you could get the same results, or even BETTER results, by just simple scripting?  The thing about scripting is, once you know what to say and who to say it to, you can get started right away without a bunch of moving parts (and expenses).

Understand that we learn sooooo much more by just going out and doing something, getting the objections, then working on the rebuttals.

So just get into action. 

You have to be ok with not looking perfect. 

Fast action means you will be doing imperfect action. 

But you’ll learn so much more by taking fast action that it will more than make up for the little bit of embarrassment caused by it not being perfect.

Risk looking stupid.

If you want to see some of my best scripts that have been bringing in hundreds of loans per month… month after month after month…

You can get full access on this 1-on-1 zoom meeting < no charge >.

See ya inside.