Tag: Marketing Strategies For Loan Officers

A few years back, I found myself in my Ford F-150 pickup truck, sitting in the parking lot with my head in my hands thinking that this loan officer work was just too darn hard…

Leads were a little hard to come by, appraisals were slow, and I was having to make some difficult phone calls… <those are never fun>.

As I was having my own little pity party, I heard an inner voice tell me to look up.

When I did, I had a life changing moment.  Let me explain further.

When I looked up, on top of the building next to me, there were 3 men and 1 lady on top of the roof.  And this roof wasn’t like most roofs, it was a flat roof.

Well, from time to time with a flat roof, you have to “Tar Mop” it.

That’s where you get buckets of super hot tar (so it’s spreadable) and literally get kitchen mops, and spread the hot tar on the roof.

I did that one summer when I was in high school and I can tell you it was the hardest job I’ve ever done.  The tar was super hot, it splattered on my arms causing instant burn blisters, the fumes from the hot tar were almost as bad as the mosquito bites and the heat burned from the hot Florida sun.

As I looked up from my air conditioned seat in my truck that day and saw those 4 people working very very hard in the most miserable conditions, I heard “that voice” again…

“Carl, you want to know what hard work is, those 4 workers on that roof are experiencing hard work.”  It’s hot, spreading the tar is like spreading molasses, just backbreaking work…

… oh, and by the way, it pays around $14 an hour at best.

I then heard that voice one more time…

“Carl, I’m asking you to do 3 simple things to make more money than you could have ever dreamed of…”

“I’m asking you to Talk, Type, and Think… Which you can do while sitting in an airconditioned room, in a very comfortable chair… no fumes, no mosquitos, no sunburn… all while making more in 1 month than the roofers will make in the entire year.”

Talk, Type on a computer, and Think.   Resulting in helping a lot of people, making lots and lots of money, and no tar fumes.

… and here’s the other thing, we don’t even have to think too much because we can just copy the already super successful, well, as long as that’s who we’re hanging with instead of the doomsayers.

Once that was crystal clear in my head, I felt a wave of relief and gratitude wash over me like a warm blanket on a cold night.

So here’s the thing, we are not in “hard times” right now, we simply have to talk (saying the right things to the right people), type (communicate and follow up with those people) and think (again, this is minimized by hanging out with the winners).

Now, those that don’t do those things, those that try to do business the same way they did it last year, well, it could be a very very hard season for them coming up.  Don’t be one of them. 
We have to be adaptable and working the “purchase market plan” while talking, typing, and thinking. It’s really just that simple and doesn’t involve buying a bunch of widgets.

The Purchase Market Plan is exactly what we are mapping out on our coaching calls with our high level and high productions (while low stress) loan officers.  It’s absolutely amazing what can be covered, and the results some of the LOs get on even just 1 of these 1 on 1 calls.

If you want a free sample of what even just 1 of those calls can do for you, I’ll give you one.  <no credit card, no “trail”, and no strings attached>  We’ll help you with what to say, who to say it to, how to communicate with them, and what the top producers are thinking… you know, their Purchase Market Plan.

Free Sample 1 on 1 Coaching Call

Just go here and we’ll help you with the right activities, the right conversations, and with the right people… right now ☺.   Why, because that’s the way we roll around here.

-Carl “this is really easy” White