Do not bend..

Great news!!! The newest numbers are in and 2024 is projected to be the 3rd best year ever in purchase mortgage volume!

This chart below measures 2002 to projected 2026 mortgage loan volume.

The blue line is purchase volume. Other than the record setting 2021 &2022, we have to go back to 2005 to match what we are expecting for this year.

That’s great news for those of us that focus on purchase business.

By the way, did you know that 67% of all purchase loans close with the loan officer that the real estate agent recommended?

I find that to be true with the hundreds of loans that my own personal mortgage team does each and every month (like clockwork and with very little stress, by the way).

I find the key to getting your share, or even more than your share is to market to agents that are actually doing the lion’s share of the purchase business.

How to Close More Loans with Qualified Agents

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White shares some eye-opening statistics about the importance of working with qualified real estate agents to boost your loan closing numbers.

Discover the difference between targeting unqualified versus qualified agents and learn how focusing on just one new qualified agent per month can significantly increase your income.

Stay tuned to find out how you can access a list of qualified agents and receive free training on effectively marketing to them. 

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Octopus Marketing

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Kristin Simpson dive into the concept of octopus marketing.

They discuss the power of utilizing multiple marketing channels to feed one central goal, just like an octopus uses its eight arms to survive and thrive.

Join Carl and Kristin as they share insights on how to implement octopus marketing in the mortgage industry and achieve success through diversification.

Tune in to learn how to leverage different marketing strategies effectively and avoid relying on just one approach.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

The “Free” mortgage leads…

About a dozen top producing LOs and I were meeting at my house a couple of weeks ago and we were discussing where to get the best leads, you know, those that turn in to actual closings (not the time wasting TikTok type leads).

One of them piped in that he had a source of leads that cost almost nothing and gave him about 7 closings each month… month after month…. Year after year…

We all leaned forward to hear this secret source of money producing mortgage leads…

Then he shared with us something that we all know, but I had never heard it put this way…

“Remarketing to existing leads, past database, on “old’ leads costs almost nothing and brings me in about $21,000 in personal income each and every month” he said.

I was once again reminded of the old song lyric:  “Oz never did give nothing to the Tin Man, that the Tin Man didn’t already have…”

You see, he’s raking in 21 Thousand dollars per month from simply reaching back out to leads / people that he already has talked to or leads that he didn’t hook up to in the first place.

For today, let’s just go over a quick way to cash in on the “old leads” that you just didn’t hook up with, maybe they ghosted you, maybe you got busy and ghosted them.

Here’s the simple 10 word script….

“Are you still looking to buy a home in <insert in your state>?  <your name>

Now, you may remember me sharing this before, but I know that 98% of those that read it, probably didn’t do it.

This time, well, go do it.

Remember, don’t change a thing and don’t add on to the script.  Every time we changed it up, it converted less… every time.

I’ve done this one as text messages and as emails (and both to the same person).  All 3 ways worked very very well <translated as:  a bunch of new business with virtually zero marketing dollars spent>

So many LOs are chasing 101 ways to “create leads” while ignoring the leads that they already have.

I get it, the “hunt” is sexy, and the cleaning of the hunt isn’t as sexy, it just pays very very well.

Focus on what actually works and not on the distractions.
So the take home message this week is:  Before doing anything else, Remarketing To Existing Leads Costs Almost Nothing And Produces Great Results For Us (measured in closed loans).

That’s it.  Short and sweet.

The BS Detector

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White shares his secret weapon for staying focused and productive in his mortgage business – the BS detector.

Join Carl and Kristin as they discuss how to use this tool to ensure that your activities are driving traffic, building relationships, and ultimately leading to more closable deals.

Stay tuned to learn how to call BS on yourself and maximize your efficiency in your mortgage marketing efforts.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.