Marketing Strategies For Loan Officers

Trigger Lead Update

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Owen Lee dive into the latest updates on the ongoing saga of trigger leads legislation.

They discuss the recent developments that have given us a renewed sense of hope in the fight for fair practices in the mortgage industry.

They also break down what this legislation means for loan officers and how it could potentially reshape the landscape of mortgage leads.

With over 93 co-sponsors in the House, they explore the implications of limiting access to trigger leads and how it could benefit professionals in the industry.

Additionally, they provide actionable steps for listeners to get involved and support the cause, including joining the Mortgage Action Alliance.

Discover what trigger leads are, how they currently operate in the market, and the potential changes that could benefit loan officers and consumers alike.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Navigating Market Reactions: Insights from the December Fed Meeting

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Owen Lee dive into the recent Federal Reserve meeting that took place on December 18th, where a surprising shift in the dot plot map caught the market off guard.

They discuss the implications of the Fed’s decision to lower interest rates by 25 basis points and how it affected mortgage rates, which unexpectedly worsened by 65 basis points.

Owen explains the concept of the dot plot map and its significance in forecasting interest rates, shedding light on why the market reacted the way it did.

They also explore the challenges loan officers face when advising clients about floating rates versus locking in, especially in light of recent market movements.

Don’t miss this insightful discussion filled with expert analysis and practical advice for navigating the ever-changing landscape of interest rates and mortgages.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

400% Increase In 5 Months

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White sit down with Scott Bell, a successful loan officer based in St. George, Utah, who has seen remarkable growth in his business over the past few months. Scott shares his journey from closing just a few loans a month to an impressive 15 deals in December, showcasing a staggering increase in productivity.

Join us as they dive into Scott’s strategies for success, including:

  • The importance of building relationships with real estate agents, both locally and in other states.
  • How he effectively uses digital communication to maintain connections and grow his referral network.
  • The role of consistent prospecting and follow-up calls in driving business.
  • Insights into his use of CRMs and automation to streamline processes while still prioritizing personal interactions.

Don’t miss this opportunity to learn from someone who has successfully navigated the challenges of the industry!

Visit Get More Loans to learn more about our mastermind group and how you can join.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Don’t Let Shoppers Keep You Up at Night – Let’s Talk

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I came across a story the other day on a Facebook group. A loan officer was stressing over a prospect quoting a super-low rate from another company.

They were looking for scripts to reel the borrower back in, but here’s the thing: by the time they’re shopping, it’s often too late for a script to work. This kind of stuff can drive you nuts, right?

Here’s my take: it’s all about the first conversation you have with them. (Don’t worry—I’ve got a killer script for that below!) But before that, let’s talk strategy.

I’ve found that for every 4 leads, we close 1 loan. My team and I have closed tens of thousands of loans (literally), so this formula has proven itself.

About half of the leads are approvable, and we close around 50% of those.

The rest? They either decide not to move forward or they shop around.

Instead of chasing shoppers like herding cats, we focus on what actually works: Getting More High-Quality Referred Leads.

We’ve developed 4 proven strategies to do just that—zero cold calling, no gimmicks, just solid, actionable tactics. And I’d love to share them with you on a quick Zoom call… for free. ☺

Schedule your “Lead Getting” call here

Now, about that script for shoppers: use it before they start shopping. Here’s what it sounds like:

“Ok Bob and Sue, based on our conversation, it looks like your monthly payment will be $[insert], with a down payment of $[insert], and total funds to close at $[insert]. If I can deliver on those numbers, will you commit to me being your lender so my team and I can get started to ensure we close on time?”

If they say yes, they’re in.

If not, you’ve identified a shopper and saved yourself a ton of time.

But here’s the kicker: even with the best scripts, the real key is getting more referred leads.

Let’s connect and talk about how to get more of those high-quality referrals.

You’ll never let one deal going sideways ruffle your feathers again when you’ve got a steady flow of leads.

Book your free strategy call now: www.GetMoreLoans.com

Let’s make this easy and profitable for you. Can’t wait to chat!

Be Careful Who You Ask

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Steve Kyles discuss the importance of understanding where the majority of business comes from in the mortgage industry, and why focusing on the right strategies can make all the difference in your success.

They explore the statistics behind top producers, revealing that a staggering 78% of their business comes from real estate agents, while only 0.2% is generated through social media.

They also share valuable insights on how to shift your focus from low-yield strategies to more effective methods that can lead to significant growth.

Learn how to measure your success effectively and why it’s crucial to seek guidance from those who are truly excelling in the industry. 

Visit getmoreloans.com to schedule a call and learn more about how you can be part of a community that is dedicated to achieving greatness.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom