Eliminate the last-minute rate shoppers

Here’s a simple idea to help eliminate the “last-minute rate shoppers”.

I was on a brainstorming Zoom call a couple of weeks ago with my homie Jay O’Brien.
He shared with me an idea that I’m sharing with you now.

As soon as your pre-approved prospect gives you the thumbs up on a new purchase mortgage for them, send them a “Moving Kit”.

.. You know, a handful of empty boxes, some tape, and Sharpie magic marker kind of thingy.

This does a couple of things:
1. It actually helps them.  Hard to go wrong by actually helping people

2. It assumes the sale.  It’s like putting a ring on our spouse’s finger.  “Hey, we are doing this together.”

3. You become partners on their new move and they would feel guilty about shopping you at this point.

It’s not that this would work 100% of the time, nothing does, but I can see how this would really help solidify “the sale”.

For me, I think we are going to send out a “Moving Kit” right after they sign the disclosures and we have contract in hand.

I found this link to a company that sends it out to the home they are moving from for me here.

I have no affiliation with this company, I just googled “Moving Kits’ and this is what popped up.

Then on my Tuesday morning “Just Ask” calls (or what some may call the update calls), I will ask if they received the moving kit, and then of course end that call with our call to action script to get even more loans from their friends, family members, and / or co-workers. 

On what I would perhaps pay for some useless “closing gift”,  I’m going to get a “Rate Shopping Stopper Gift” instead / or in addition to it…

Just sharing an idea as we are all in this together ☺

Jump on Loan Officer Breakfast Club to get more cool ideas that we share every Monday through Thursday at 8:30 am EST.

Stop Trigger Leads

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White urgently calls for your help to stop trigger leads.

Trigger leads, which were once seen as a competitive advantage, have spiraled out of control, bombarding clients with abusive phone calls, texts, and emails.

He has started a petition to combat this practice and is aiming to gather 10,000 signatures to present to the U.S. Congress.

Join Carl in his mission by signing the petition at www.stoptriggerleads.com and forwarding the message to your loan officer friends. 

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

That’s small for me

“That’s small for me” he said.  I was taken back at first, and then realized he was right.

Let me take a step back and tell you what led up to this groundbreaking truth that all LOs should know about.

I was doing a private Zoom meeting with a loan officer who set up the meeting to discuss how to grow his business even more.

I asked him what his current volume was.

My team did a little over $1Billion dollars last year,” he told me.  Knowing that my team still did more than that last year, but not too much more than that, I responded, “That sounds like a good solid number to me.”

But I saw the frantic look in his eyes, one of almost desperation as he blurted out, “But Carl, that’s small for me.  I know I can do so much more and I know you can help me.”

It then occurred to me he was right on both accounts, that number was small for him, and yes, I am known for helping LOs increase their loan volumes while decreasing their stress level at the same time.

So, when he said “That’s small for me”, I could see the desperate look in his eyes.  The same desperate look that loan officers have when they are closing 1 or 2 loans a month and they know that with just a few tweaks they could be at 5 to 8 loans a month.

Just like his own monthly mortgage payment was in jeopardy.

See, what normally happens is a loan officer gets to around 5 or 8 loans and they say to themselves, “This is good for me, this is what I’m capable of.” 

And then they back off and that’s where they stay… because in their minds, they have already pre-framed that 5 or 8 loans are “good for them”.

The real growth is when those people look at 5 to 8 loans is soooo much less than what they are capable of, look at that “low volume” as a reason to get frantic, and treat it like they are 3 touchdowns behind in the 3rd quarter…

That’s when mountains move

Same thing for those of you closing 10 or 15.  Don’t be ok with that…

What if you found out that closing even more loans can come with even less stress?  When would you want to know that?

We all have to reframe that picture that we have of ourselves of “What is possible?”, or even, “What is POSSIBLY possible?”

That’s when the magic happens.  That’s when we see epic growth.  That’s when we begin to set real wealth for our family.  That’s when we can really give back to our community.

Now I’m not saying that we aren’t proud and encouraged by our / your current accomplishments.  You may have done very well so far, yes indeed.

But what if that is small for you?  When would you want to know

When you are ready to see a walk-through of the all-new “Close More Loans Now” training site, Go Here and either me or my team will show you what’s available to help you Close More Loans Now.

FB Ads, Google Ads, and Divorce Attorneys

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Steve Kyles answer some of the most pressing questions from loan officers.

They discuss the effectiveness of Facebook ads versus Google ads for lead generation, the importance of focusing on the right activities to close more loans, and the potential benefits and drawbacks of hiring a virtual assistant.

They also share insights on calling divorce attorneys for business and the importance of implementing the Daily Success Plan.

Tune in to gain valuable tips and strategies to take your loan officer career to new heights.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

It’s Small For Me

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White shares a powerful story that will inspire and motivate loan officers to reach for even greater success.

He recounts a conversation with a loan officer who achieved over $1 billion in volume, only to feel that it was “small” for him.

This realization leads him to discuss the importance of resetting our own perceptions of what is possible and embracing the mindset of continuous growth.

He emphasizes the impact that loan officers can have on their communities and invites listeners to explore a new training site that focuses on closing more loans with less stress.

Tune in to this episode to discover how to reframe your image of success and unlock your true potential.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.