A buddy of mine, Dean Jackson, he’s a real estate agent coach, taught me a little trick years ago and I’ll share it with you now. He calls it the 10-word email.
I call it the World’s Greatest Email ever. Read on…
There are many things you can use your emails for…
But only one of those things is the fastest and surest way to turn a short little email into money in your bank account.
It’s this: Re-engagement.
Specifically, using a short, 10-word email to re-engage with the prospects you haven’t been in contact with recently…
I’m talking about all the people who may have inquired about getting a loan, or perhaps they did an application and were out looking at properties and never got a contract, or maybe the “high rates” scared them off when they first started going up and now they are becoming more… ummmm, “normal” to them.
Because the truth is, they may be ready now – for whatever it was they inquired about. And a short email is enough to reconnect them with you.
There’s a study from an inquiry handling service that shows some eye-opening results…
It proved that just over half of all the people who inquire about anything… will buy whatever it is they’ve inquired about within 18 months.
Now, think about it…
Most loan officers, they’re looking for people who are going to buy in the next 18 days. Not 18 months…
And what’s worse, if a prospect doesn’t buy within 30, 60, or 90 days, they declare them as dead leads, tire kickers, or time wasters… When, in fact, they might be sitting on a gold mine without even knowing.
That’s why, when you deliberately go back and check in with people who’ve been on your list for 90 days or more… There’s a good chance they’re now ready, or getting ready, to do whatever it was they inquired about.
And when you take the opportunity to reconnect with those prospects, the results may surprise you. You have no idea how many amazing, and fast results people had with just a simple, 10-word email.
Because here’s the thing. When you’re in communication with your prospects at just the right time for them…
Results happen quickly.
So here’s your action item.
Grab all the “dead leads” that you have gathered over the last 18 months or so.
Some of these may have been internet leads, perhaps Facebook leads, Zillow leads, and of course the cream of the crop… Realtor referred leads.
No matter where you got them, email out this short message:
Subject: Still looking?
Are you still looking to buy a home in <insert in state>?
<Your name and NMLS number>
Nothing else. Don’t be tempted to add even 1 word to that. I’ve tested this message dozens of times and every time I add a word or a “because rates are better now…” kind of thing, it always pulls less.
It’s amazing how many deals we get every time that gets sent out. If we have their cell phone number, then a text goes out. Same short message. “Are you still looking to buy a home in <insert in state>? <Your name>”
Go send it out and let me know how many “wake-ups” you get from taking action.
Of course, check with your compliance person to make sure what’s cool for your company.
OK, that’s it for this week.
Be an “action taker”. People like you and I are the mortgage pros that can actually grow during this market because we don’t just read or listen. You and I actually “do”. Learn more here