I’m risking sounding weird today…

The last couple of weeks, I’ve met with 127 loan officers in small groups of about 15 or so each day for around 10 hours each day…

… and a few amazing challenges and resulting victories stood out.

The first thing is, there’s a lot of LOs that are being challenged by their own brain and “negative thoughts”.

I’ve had to deal with that myself in the past and found a way to totally overcome it, resulting in epic growth in my mortgage business and in my income, all while enjoying the ride even more.

Step 1:  Turn off all the news.  Nothing is gained from it, and it’s all negative.  It absolutely poisons our minds and it can be a poisonous addiction.  Very very very harmful to our brain and then overflows to our actions… or lack thereof.

Step 2:  Talk to yourself… OUT LOUD.
Yep, there it is, my dirty little secret (ok, one of them).

Every morning and every evening I talk out loud to myself with a simple little script that I’m going to share with you right now.

The results of this have been dramatic, even if it sounds a little weird, and even if I didn’t believe what I was saying out loud in the beginning.

But I kept at it.  Twice a day.  At first hiding in my closet so the Lovely Mrs. White wouldn’t think I was crazy…

… But then I came out of the closet, and today I do this while standing on my doc lakeside every morning, and every evening.

Just try it for 30 days, don’t miss a day, and reach back out to me and let me know how it worked for you.

Here it is:

“I can’t always control my daily results, but if I follow the process, the law of averages will play out and I will have epic results.

I can get control over my time and life by changing the way I think, work, and deal with daily responsibilities.

I can get control over my tasks and activities only to the degree that I stop doing some things and start doing the few activities that really make the difference.

I can overcome my fear of rejection and call reluctance by feeling the fear and doing it anyway. 

It’s only when I do those things that it results in epic success for myself which results in epic success for my family, which leads to epic success and contributions to my community.

I am worthy of great success that WILL result when I push through the fear BEFORE I have the confidence to do it. 

My family and my community are counting on my time and financial support and I am a person of integrity and the highest character that they can count on me to do my part, even when I’m afraid… I’ll do it anyway.”

That’s it, and there you go.

I have found that the courage and the confidence comes AFTER I do something, never before.

Hey, thanks to those of you that honored me by meeting with me at my house the last few days, and for the group that met me in Phoenix.  You are changing our industry by discovering the small tweaks that are creating massive breakthroughs for you.

While most are curled up in the fetal position “waiting for things to change”, you are stepping up to the plate and “Making Things Change”.  Thanks for doing what you do.

If you didn’t make it, or weren’t invited this last time, when you are ready to see if we have room for you at the next small group, just click here and talk to someone on my team to see what we need to do to make that happen.

Thanks for allowing me to be a part of your world.  It’s a true honor.  Really.

Good News!!!  (3 things)

I just heard some great news and just wanted to share it with you.

This is the “Year Of The 5’s” for 3 reasons, which is very very good news for us.

Here’s what that means…  read on
1. It’s predicted that 30 year fixed rates are going back down to the 5’s

That’s very good news.  What that means is all the pent up demand for people wanting to buy homes but the 8% rates scared them off, well, those people will be flocking to homes like seagulls to French fries at the beach.

And over course that means that many of the 8% interest rate loans will be ripe for refinancing.  This is why we focus our marketing on our past database and referral partners instead of strangers (which is a money sucking endeavor).

As long as you have your marketing intact, that means more loans for you, and getting them will be easier (with the right effort).

2. 5,000,000 plus homes are predicted to be sold.

This one kind of plays into #1.  Part of the reason so many homes will be sold is because of the decreased rates.  But 5 million homes sold will mean there will be plenty of business for all of us … that are left.

Those that never took any forward action to stay in the market, well, they are gone now.  Which I’m never happy about that, but lets be real, it does mean even more loans for me and you.

3. Homes across the nation are expected to have an average of 5% equity growth in the next 12 months.

More good news.  That means it will be easier to have those conversations with our home buying prospects of how buying a home NOW will likely give them almost instant equity and that waiting to buy will just cost them more later.

So as long as we are actually prospecting, real prospecting (which is not dancing on TikTok or “liking” posts on FB), it should be a stellar year for us.

It’s never been a better time, or an easier time to be building our market share right now.
So make sure you are prospecting that magical 2 hours a day.

Nothing, and I mean nothing I have ever seen gets more prospecting results than the DSP (Daily Success Plan).

Implementation of that has out trumped every other loan getting activity I have ever seen in my dealings with literally thousands of loan officers across America.   That’s why it’s the focus in my personal mortgage team that literally closes hundreds of loans per month this very month.

It’s not a theory, it’s the results.

Let me know when you want to go over it and I’ll map it out for you step by step here.

What did you choose that was more important?

2 weeks ago, I was talking to a group of LOs and I asked them what was the #1 activity that made them the most money.

I always get the ol’ “Closing on time, good service, going to closings, and answering my phone” kind of stuff, but we all know that isn’t it

Something happened first for us to have the phone to ring for the lead to come contact you in the first place….  That’s right PROSPECTING.

Doing lead getting / “loan getting” activity.   Good ‘ol real honest to goodness prospecting. 

So then I asked, “How many hours last week did you do honest to goodness prospecting… and I don’t mean “liking” a Facebook post, spending hours on TikTok, or at the bar with other loan officers who think they are prospecting too.  <It’s time to get real folks>

I’m talking about time having real conversations with our past database and real referral partners that are doing real business… today.

The average answer that they reported was zero hours of real prospecting all of last week. 

The average amount of loans they did last month was less than 3, most were 1 or less.

Oh, there were some that reported 4 to as much as 8 hours of real prospecting time last week.
And guess what, the average amount of loans they did last month was 6.4

hmmmm.  Do we see a correlation here?

So then the question comes, “In the 40 hours or more of “work” that you did last week with basically zero real prospecting…”

“What did you choose that was more important?”

This is a real gut check question.

Look, I think you know by now that I’m a very inspired guy and my passion is helping inspire people just like you to achieve greatness.   The greatness you deserve.

But here’s the thing, I respect and care for you so much that I’m willing to risk our relationship to tell you the truth… even if it makes us all squirm a bit.

The days of us all sitting around and the loans falling in our lap are all way past us now and the LOs that think “the good ol’ days are coming back soon”, well, most of those LOs have fallen off the map already, but more will follow and I just don’t want any of us to fall with them.

So we have to do real prospecting now.  NOTHING is more important in our business.

We owe it to ourselves, our families, and other people that count on us to do real prospecting and do real “loan getting stuff”.

That’s why it comes first.

The first 2 hours of each workday starts with honest to goodness prospecting to real people who can refer to us real loans.

I’m talking 1 on 1 phone calls, zoom meetings, face to face meetings, and activities that result in real leads, real referrals, real business.

This is what the top producers do like my friend / client Nate Carver out of small town Addison, TX who has gone from zero loans per month to 7 to 9 loans per month in the last 8 months.

This is what the winners do.  This is what the people that inspire both you and I do.

It’s your turn for even more greatness and I believe in you!
When you are ready to map out what a full week of actual prospecting looks like and a full reveal of what to say and who to have those conversations with to maximize your loan getting and overcome any reluctance to having those conversation, I’ll hook you up for free here.

By the way, this is the same meeting that Nate did when he was ready.

Are you ready?

Revolutionizing Mortgage Marketing: The Power of Loan Officer CRM

In the dynamic world of mortgage lending, efficiency and client satisfaction are key. Loan Officer A.I. CRM, a groundbreaking innovation by Connection Inc., is transforming the landscape for loan officers. This blog explores how this CRM stands as a beacon of progress, offering unparalleled tools for success.

Why Loan Officer A.I. CRM?

The CRM, specifically designed for loan officers, boasts a suite of features that cater to every aspect of client management and marketing. From automated workflows to in-depth analytics, it’s a game-changer in the mortgage industry.

Features and Benefits

  • Automated Client Communication: Streamlines interactions, ensuring timely and personalized engagement with clients.
  • Data-Driven Insights: Offers powerful analytics for informed decision-making and strategy development.
  • Marketing Automation: Advanced tools for executing effective marketing campaigns with minimal effort.
  • Integration Capabilities: Seamlessly connects with existing systems for a unified operational approach.

Enhancing Productivity and Client Relations

The CRM not only automates mundane tasks but also enriches client interactions, leading to higher satisfaction and retention rates. It’s a win-win for loan officers seeking both professional success and personal freedom.

Join the Community of Innovators

Adopting this CRM means joining a community at Mortgage Marketing Animals — a hub for sharing best practices and staying ahead in the ever-evolving mortgage landscape.

Step into the future of mortgage lending with Loan Officer A.I. CRM. Embrace the efficiency and freedom it brings to your business. For more insights, visit Loan Officer Freedom.

‘AI And The Loan Officer’ Book Tammy Schneider on LOBC

In this Loan Officer Breakfast Club Zoom meeting, we were joined by Tammy Schneider, as she shared details of her and Carl’s newly released book, ‘AI And The Loan Officer’. Get your copy here.

Here are three major takeaways that you absolutely cannot miss:

1️⃣ AI is a game-changer: Our guest expert, Tammy Schneider, shares some mind-blowing insights on how AI is revolutionizing the mortgage and real estate industries. From generating contracts in seconds to streamlining business operations, AI can truly work wonders. But fear not, Loan Officers! AI may be powerful, but it still lacks emotional intelligence, which means it won’t be replacing us anytime soon. Instead, we need to embrace this technology and learn how to use it to scale our businesses.

2️⃣ Getting the best results with AI: Carl goes on to reveal some invaluable tips on how to maximize the benefits of AI. By incorporating AI into your daily routine and leveraging its capabilities, you can take your lending game to new heights. So, be sure to tune in and discover how you can knock it out of the park with AI!

3️⃣ Limited-time offer: We’re thrilled to announce that Tammy and Carl have co-authored a book on AI in real estate, and guess what? We’re giving it away for FREE! But here’s the catch – it’s a limited release, so you’ll need to act fast. Here’s the exclusive link to get your hands on this game-changing book. Don’t miss out on this opportunity to enhance your knowledge and stay ahead of the curve!

Remember, folks, this episode is packed with incredible insights and gives you a lot of tips that our mortgage coaching program teaches. We can’t wait for you to join us on these informative meetings that are bound to start your day on the right track!

So mark your calendars, set your alarms, and join us for more great ideas and good times on Loan Officer Breakfast Club, every Monday through Thursday at 8:30AM EST.