You have to buy leather (weird rant…)

If you want to make and sell shoes, you have to buy leather…

When changes are happening in the mortgage world, this is not the time to “Hunker Down”.
This is the time to DOUBLE DOWN.

It’s times like these when I have had my biggest growth, and I’m expecting it again this year.

Somebody asked me earlier this week:
“How do I build my mortgage business without spending money (investing in it)?”

Look, we are running real businesses here.  Even kids running a lemonade stand understand that they have to buy Kool-Aid or lemons if you want to sell lemonade. 

If you want to make and sell shoes, you have to buy leather.  It’s as basic as business gets.

Here’s the thing though, we have to invest in things that actually work, that have a proven track record, you know, things that actually bring loans in the door.
The things that “get your name out there” <wherever “there” is..> and things that “brand me”, well, I have found those things to be pretty lame and makes me “feel famous”, but does nothing to bring in more loans, help more families, and make me more $$$.

If I want to try to compete with the companies that put their names on stadiums and blimps with “branding”, last I checked, they can outspend me on those things…

Evaluate where you are spending money.  The things that you invest in that you can actually track that brings you in not just a few more loans, but WAYYYY more loans, it’s time to double down on those things.   I can tell you that I sure am.

The things that you can’t actually track for how many more loans you closed because of them, well, I would shut those things down, and frankly I DID shut those things down years ago…

ONLY FOCUS AND INVEST IN THE THINGS THAT MAKE YOU MONEY!

If you want me to show you the activities my mortgage team does that makes us more money, I’ll totally hook you up.  This is the exact conversations we are having with the top LO’s in the nation that are part of our Loan Officer Freedom Club.

I’ll show you how much we can help you “move the needle” in just one 45 minute 1 on 1 call.

The winners don’t “Hunker Down”, they “Double Down”…