Marketing Tips

On this episode of Loan Officer Freedom, the #1 podcast for loan officers in the world, I’m going to share with you why it’s so critical to have a formula for creating a profitable first online impression. Whether it’s your About Me page on your website or your social media profile, stick to the things that work when presenting yourself. 

We all know that the first thing people do these days is check out your online presence. Let’s say you leave your voicemail, with your name and the reason for your call… they listen and then hop on some sort of device and peek through the little (not so little) hole called the internet. Yup, somewhere on there…they’re going to find you. 

Make it a profitable first impression. 

The levels of intimacy you show in your delivery is categorized by warm to warmest. I’ll explain all those and more in this podcast along with the perfect formula that consists of the 3 main pieces of information that you MUST include in both your About Me and social media profiles. 

Tune in to hear just how I position each one…
Not sure how to set this all up and need examples? Hop on a call today with us and we will help you set it up using this formula. Find a time here that works for you.

“Ever wonder what should you do next to give you the highest likelihood of getting another purchase loan in the pipeline?  Here’s a short and easy formula that I have used for years.  It helps to get time wasting and “grinding” activity off of your radar.

“You can learn many more formulas by jumping on a free strategy call with one of our coaches here at Mortgage Marketing Animals.

Someone asked the other day what the best and most effective closing gift was. 

There’s no need to leave a lasting impression when you continue giving impressions using this simple to use follow up strategy that we implement here at Mortgage Marketing Animals. 

It’s crucial how you follow up. Let me help you…

1. Call with a simple script 4x per year
2. Snail mail 1x per month
3. Email with a certain type of content

“Follow up trumps a closing gift every time.” Complimentary Gift: Free one hour coaching session for a focused strategy or let’s map out your next 90-days.

On this episode of Loan Officer Freedom, the #1 loan officer podcast in the world, you will see the simple tweaks that have taken many LOs from working 60 hours a week and closing a few loans per month, to working 40 hours a week and actually closing more…all without buying anything. 

I remember someone said some words to me that changed how I thought about being the “working stud”. Those words went something like this… “Hey Carl, if you think there’s no such thing as work/life balance, you’re doing it wrong”. 

After a little bit of time really thinking on those life changing words, I started realizing that doing what the top producers around me do, it’s achievable. And it was. 

So, here’s the deal. We do these very simple set of activities first thing in the morning, and these are the things that get you more loans in less time. 

Tune in to hear about how I roll out the Daily Success Plan.   

Jump on a 1 on 1 call today with someone from our team to learn how to stop being so busy building the farm, that you’re forgetting to milk the cows.