Loan Officer

Scripts for the top 5 buyer objections

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Here’s some video shorts that will teach you how to cover the top 5 buyer objections so that you can give a quick answer that helps convert more prospects into buyers.

Top 5 Buyer Objections   <no charge and no opt-in required>

We’ll cover:

1. “I’m just shopping around for a mortgage right now…”

2. “Your rate seems high..”

3.  “I want the lowest rate…”

4.  “My Realtor gave me 3 lenders to call…”

5.  “I don’t want you to pull my credit because it will drop my score…”

Watch the videos then swipe and deploy ☺

You’re welcome.  That’s just the way we roll around here.

Talk soon,

Carl White

Why Most Loan Officers Don’t Ask for Referrals… And How to Fix It

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In this episode of Loan Officer Freedom, the #1 podcast for loan officers nationwide, you will learn the “cool way” to ask for referrals and how people will want to give you referrals to make them feel better about themselves.

There are 2 main reasons I’ll be talking about that I think are the ‘why’ behind loan officers not asking for the referrals. I’ll tell you exactly how to say “goodbye” a different way on every call throughout your business day.

Tune in today to hear just how simple these fixes are and begin increasing production today!

If you want to hear more about the 3 x 3 script that I talk about in here, schedule a call here and we will map that out for your business.

this may help / great question

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I got a great question the other day that I thought may help you, so I’m forwarding it to you here. This will be worth your time to read.

Question:

“I have an assistant who is AMAZING. UNICORN AMAZING! We both have school aged kids and our school districts have the same breaks. I don’t want to tell her no, because she deserves the time off…but I also want to take my kids as well on those dates. Ideas?? Solutions??”

My Answer:
Great question.

I’ve often thought the toughest part of growing is that stage where we have 1 assistant and not quite ready for the 2nd one (for just this reason)…

…Any time they go on vacation or call in sick or whatever, 100% of our help is out that day.  Kind of like United Airlines having all their ground crew calls in sick, well, no planes will fly that day.

While we certainly can’t hire yet another person just for those time (because it may throw us into being not profitable), what we can do is really focus on the DSP (Daily Success Plan) and have our current team focus on it to, so that we can close even more loans which then supports the hiring of the 2nd assistant, which then makes that issue less of a problem… all while we make more money for ourselves.

And then the 3rd assistant makes it even easier…

So the opportunity here is to ask, “How many loans do we need to close each month that would require and support the 2nd assistant (who could hold down the fort during those rare times the 2 of you are off at the same time) and how many referred leads do we need to close that many loans, and finally, what is the 1st action item to get that many referred leads?”

For instance, let’s say 14 loans closed each month supports that 2nd person…

… if we close 25% of incoming referred leads (which is about normal), we need 14 leads per week, or 2 referred leads per day.

What specific action do we need to do to ramp up to 2 referred leads per day?  That’s the $1,000,000 question…

Actually, that’s the $500,000 question. 

How do we get 4 leads per day is the $1,000,000 question (perhaps literally)…

The funny / bizarre thing is, it’s really a quite simple answer.

Want to do a 1 on 1 zoom call and have it all mapped out for you? <no charge>

I’ll hook you up here

All The Buzz Of 10X-ing Your Mortgage Business

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10 times-ing your mortgage business… myth or fact?  That’s the topic today.  It may be more about what NOT to do VS what TO do.

On this episode of Loan Officer Freedom, your #1 podcast in the country for loan officers, you’ll learn that working harder (grinding more) isn’t the way to go about increasing your production. Tune in to hear the secret to bringing in more loans by shifting your focus to different activities and the way you structure your team. 

When you ask yourself the questions at the end of the podcast – let those set the tone for what changes you need to make. You are worthy. 

Ready to shift your focus to bring in more loans? Hop on a complimentary 1 on 1 call here to see what that looks like.