Husband & Wife Team, Making It Work

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White and the husband-wife team of Danielle and Ken Prost discussed their successful mortgage business, which has seen them close over 200 units in a year, averaging about 25 units per month in recent months.

They shared insights into their dynamic, with Danielle serving as the non-producing branch manager focused on marketing and systems, while Ken operates as the loan officer handling client consultations.

They emphasized the importance of building strong relationships with realtors and networking groups, such as BNI, to generate referrals, and highlighted the need for consistency in their processes.

The couple also addressed the challenges of working together as spouses, noting the importance of staying in their respective roles, maintaining clear communication, and resolving personal tensions quickly to ensure a harmonious work environment. 

Whether you’re a loan officer, a couple working together, or simply looking for inspiration, this episode is packed with valuable insights and actionable advice.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Day 1 Get 1

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White talks with Krista Russo about the vital role of loan partners and the importance of having an assistant in the mortgage industry.

They dive into key topics such as:

  • What a loan partner is and when you need one
  • The challenges loan officers face without adequate support
  • How having a loan partner can free you up to focus on prospecting and growing your business
  • Strategies for finding and trusting the right assistant
  • The benefits of a structured hiring process and ongoing support

Krista shares insights on how to effectively manage your workload and the importance of aligning with a company that supports your goals. They also discuss the potential for growth in 2025 and how to prepare for it.

Whether you’re a seasoned loan officer or just starting out, this episode is packed with valuable information to help you thrive in the mortgage industry.

For more information or to reach out to Krista, email her at krusso@smprate.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Building Your Loan Officer Brain—and Your Business

We all know the saying: “What doesn’t kill you makes you stronger.” But did you know that tackling hard tasks doesn’t just build character—it literally builds your brain?

That’s right. When you push yourself to do something challenging—like building relationships with realtors or handling objections—you’re not just improving your business skills.

You’re rewiring your brain to think smarter, act more confidently, and handle stress more effectively.

Let me explain.

The Science of Brain Building

Your brain is an incredible organ. When you take on something hard, it undergoes a process called neuroplasticity.

This is your brain’s ability to grow and adapt by creating new neural pathways.  (I always knew my master’s degree in Bio-Chemistry would help me some day…)

Think of it like a muscle: when you work out, your muscles tear and rebuild stronger. The same thing happens with your brain when you challenge it.

  • Handling Objections: Each time you respond to an objection like, “I already have a lender,” your brain learns to stay calm and think on its feet.

  • Building Realtor Relationships: Reaching out to agents, even when it’s uncomfortable, trains your brain to approach new situations with confidence.

The more you do these hard things, the easier they become—not just because you’re gaining skills, but because your brain is becoming stronger and more adaptable.

Ken’s Story: A Case Study in Brain Building

Let me tell you about Ken, one of our members.

When Ken started reaching out to real estate agents, he felt stuck. He dreaded the conversations and worried about rejection.

Every “no” felt like a punch to his confidence.

But instead of giving up, Ken leaned into the discomfort.

He saw it as a chance to grow—not just in his business, but in his mindset.

He started reaching out to agents regularly, practicing how to handle their objections.

At first, it was tough.

But with every conversation, his brain adapted. He got better at thinking on his feet, staying calm, and finding ways to connect with agents on a deeper level.

Fast forward a few months, and Ken was closing 8 more deals per month from realtor referrals alone.

More importantly, he gained a level of confidence that carried over into every part of his life.

That’s what happens when you embrace the hard stuff.

Why This Matters for You

Here’s the truth: The tasks that seem hardest—like building relationships with realtors or handling objections—are the ones that bring the most growth.

Each time you push through discomfort, you’re training your brain to:

  • Think creatively in high-pressure situations.
  • Handle rejection without losing confidence.
  • Stay focused and calm when things get tough.

And once you’ve built that mental strength, everything else in your business—and life—feels more manageable.

Ready to Build Your Brain and Your Business?

If you’re ready to take the leap and tackle the hard stuff, I’d love to invite you to a website walkthrough with me and my team.

I’ve created a system that not only helps you close more loans but also helps you build the mental tools to thrive in this business.

Schedule Your Walk Through Here

During the walkthrough, we’ll show you:

  • How to strengthen your skills with proven strategies.
  • Tools designed to help you conquer hard tasks with ease.
  • A supportive community that keeps you moving forward.

Click here to schedule your walkthrough now.

The Best Time to Start Is Now

Don’t wait for the hard tasks to get easier—they never will. But the good news is, you will get stronger.

Your brain will adapt. And soon, the things that felt impossible will become second nature.

Take the first step today. Schedule your walkthrough and see how we can help you not only grow your business but build the mindset to take on anything that comes your way.

Schedule Your Walkthrough Here

P.S. Remember, growth happens when you step outside your comfort zone. Let’s start building that stronger, more confident version of you today. Click here to get started.

Ladies In Lending- The New Movement

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White welcomes Krista Russo, a dynamic leader in the mortgage industry, to discuss the inspiring Ladies in Lending podcast.

This platform celebrates women in the mortgage field, sharing motivational stories, overcoming challenges like the glass ceiling, and strategies for success.

Hear firsthand experiences of perseverance, learn practical tips to elevate your business, and explore how the industry is evolving with women leading the charge.

Subscribe to the Ladies in Lending podcast on your favorite platform and discover a community built for empowerment and growth!

Connect with Krista: krusso@smprate.com

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Breaking the Myth: Why the Market Isn’t as Slow as You Think

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Steve Kyles share inspiring success stories from loan officers who are thriving even in what many consider a slow season.

Discover how the right mindset, the right activities, and the company you keep can lead to remarkable results.

From doubling loan closings to overcoming personal barriers, they prove that opportunity exists even when others are hesitant.

They also explore the concept of “drafting” in both nature and NASCAR, illustrating how collaboration and support can propel you to new heights in your career.

If you’re ready to take action and join a community that fosters growth and success, visit loanofficersuccess.com to learn more about our alliance group and how we can help you achieve your goals.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom