I came across a story the other day on a Facebook group. A loan officer was stressing over a prospect quoting a super-low rate from another company.
They were looking for scripts to reel the borrower back in, but here’s the thing: by the time they’re shopping, it’s often too late for a script to work. This kind of stuff can drive you nuts, right?
Here’s my take: it’s all about the first conversation you have with them. (Don’t worry—I’ve got a killer script for that below!) But before that, let’s talk strategy.
I’ve found that for every 4 leads, we close 1 loan. My team and I have closed tens of thousands of loans (literally), so this formula has proven itself.
About half of the leads are approvable, and we close around 50% of those.
The rest? They either decide not to move forward or they shop around.
Instead of chasing shoppers like herding cats, we focus on what actually works: Getting More High-Quality Referred Leads.
We’ve developed 4 proven strategies to do just that—zero cold calling, no gimmicks, just solid, actionable tactics. And I’d love to share them with you on a quick Zoom call… for free. ☺
Schedule your “Lead Getting” call here
Now, about that script for shoppers: use it before they start shopping. Here’s what it sounds like:
“Ok Bob and Sue, based on our conversation, it looks like your monthly payment will be $[insert], with a down payment of $[insert], and total funds to close at $[insert]. If I can deliver on those numbers, will you commit to me being your lender so my team and I can get started to ensure we close on time?”
If they say yes, they’re in.
If not, you’ve identified a shopper and saved yourself a ton of time.
But here’s the kicker: even with the best scripts, the real key is getting more referred leads.
Let’s connect and talk about how to get more of those high-quality referrals.
You’ll never let one deal going sideways ruffle your feathers again when you’ve got a steady flow of leads.
Book your free strategy call now: www.GetMoreLoans.com
Let’s make this easy and profitable for you. Can’t wait to chat!