A Podcast for Loan Officers Ready To Ramp Up Business

Loan Officer Freedom podcast is the #1 resource for loan officers nationwide. Host Carl White, of Mortgage Marketing Animals coaching program and its exclusive group, The Freedom Club, delivers episodes filled with unmatched value for those just becoming loan officers as well as veterans of the mortgage industry. 
For more information about our loan officer coaching programs, visit MortgageMarketingAnimals.com to find out how we have helped thousands of loan officers change their lives. 

Surviving and Thriving in the Mortgage Industry Through Changes

In this episode of Loan Officer Freedom, the #1 podcast for loan officers nationwide, your host Carl White interviews guest Dave Tallman, a member of the Freedom Club and a successful loan originator. Tallman shares his background in the mortgage industry and how he transitioned from a broker to a lender. He also emphasizes the importance of building relationships with realtors to generate purchase business, which has made up a majority of his business since opening in 2002. Carl and Dave go on to discuss the challenges they faced during the 2008 financial crisis and the importance of perseverance in the industry.

Dave shares his experience of being a member of the Freedom Club and how following the DSP has led to a steady increase in loan volume.

To learn more about becoming a member of The Freedom Club, let’s chat…click here to find a time that works for you.

Understanding Human Archetypes for Better Selling

Welcome to another valuable episode of Loan Officer Freedom, the top-rated podcast for mortgage professionals in the industry. 

In this most recent episode, host Carl White delved into the art of story selling with Gibran Nicholas, of Certified Mortgage Planner.

Story selling is a powerful technique that utilizes the elements of storytelling to enhance the effectiveness of sales pitches. By understanding the different archetypes of potential customers and crafting compelling narratives that resonate with them, loan officers can better connect with their clients and increase their conversion rates.

If you’re a loan officer looking to stay ahead of the game, be sure to subscribe where you listen to Loan Officer Freedom for new episodes every Monday and Wednesday. Learn from experts like Carl White, Steve Kyles, and the leading voices in the mortgage industry. With their insider tips and industry insights, you’ll be well on your way to success in FREEDOM in no time.

Don’t miss out on this valuable resource – subscribe today and start building your skills!

BONUS OFFER: 60-Minute Free Coaching Call. Click Here.

The Axe Of Freedom (Orange)

Swamp vs. Well Marketing

In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment. They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.

The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.

Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.

Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year. Steve goes over a specific strategy to market with this. Tune in to hear about it…

Take advantage of our FREE coaching session. 60-minutes of a well thought out plan for your specific business – scripts, structure, and strategies! Schedule Here.

We’re Not Building Tents… We’re Building Castles

Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White is joined by Steve Kyles. In this episode, this duo discusses being brilliant in the basics. Sticking to a consistent plan and doing what works is what moves the needle the most. Tune in to hear how sticking to the plan can dramatically change your business.

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.

New to the Industry? Here’s What You Need to Succeed

On this episode of Loan Officer Freedom, the top podcast in the country for loan officers, Carl White and Steve Kyles talk to new loan officer, Paola Oyarce, who they met on The Loan Officer Breakfast Club the same day!

Steve and Carl invited Paola onto the impromptu podcast so that they could not only help guide her in the right direction in her journey to the mortgage industry, but also help others who are asking the same questions in the beginning.

They’re sharing insights into how to choose a company to work with and what to look for – and certainly what not to look for.

The main points that Carl and Steve stress that you’ll hear in detail are finding a mentor, having a solid training program for lead generation (such as our DSP), accountability, and how to look at basis points at the starting line.  

If you’re a new loan officer or interested in becoming a loan officer and wondering what company to start with or questions to ask yourself before making an informed decision, this is your episode. Tune in to hear the full podcast…

Our coaches are offering free 60-minute coaching calls to discuss other ways to look for the best company to choose or how to know when it’s time to make a change. Schedule your call here.

Qualified Real Estate Agent Partner List

Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White is joined by Freedom Club coach Richard Smith. It’s important to qualify your agents before investing days, weeks, or even months of your time into them. Carl and Richard explain the benefits of qualified agent partners and how you can get a done-for-you list with just one click.

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.

12M in Volume His First Year In The Business

In this episode of Loan Officer Freedom, the top podcast for loan officers, host Carl White is joined by DJ Fuchs, or what his friends on Loan Officer Breakfast Club call him, ‘Rookie of the Year’.

DJ had an extremely successful first year in the business doing $12M in volume for 2022 and is now on track to close $4.3M in March 2023.

So, how’s he doing it you ask? Tune in to hear how DJ credits his week-to-week consistency and what he feels is the most beneficial activity for his referral partners.

If you are looking to grow your business, but need the consistent activities to follow for a structured plan, jump on a call with one of our coaches and we can map that out for you. <no charge> Schedule Here.

Stop Clients from Shopping You

7 Reasons Making Phone Calls Results In More Closings


Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White explains why phone calls continue to be the number one way of converting your leads into sales. Social media and email are supplemental and can help, but talking on the phone takes the cake. Tune in to hear how you can use this to your advantage…

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.

Write Small Checks to Cash Big Checks


In this episode of Loan Officer Freedom, your #1 podcast in the country for loan officers, Carl White is joined by Kirk Scrima, who is using gifts for loans being closed (small checks to cash big checks) and shares how gifts can be used to get more business. 

He explains how they utilize this specific gifting program and why he believes it’s been a game changer for increasing his production. 

Kirk and his team are not only implementing this gifting system into their business, but they have begun mirroring the zoom call idea from Mortgage Marketing Animals coaching program, Call Stars, for his own business and how it’s making a huge difference for him and his team. Tune in to hear how he hopes to grow it into something even bigger for the future. 

You don’t want to miss this episode and find out how his unique gifting program can help your business by celebrating your closings by providing memorable gifts. 

Find out more by visiting: https://gratitudegiftcompany.com/

For more information on how to close more loans in less time, click here to find a time that works for you – and we will map it out for your specific business. <totally free>

They aren’t referring to you because of… YOU

Once we understand WHY they refer to us, it’s a lot easier to get more of them.

Simply find out what causes the WHY, and just do more of that.

Ok, that sounded a little harsher than I meant it to, but it’s the way it is.

I want you to picture the last birthday party you went to…

When it’s time to open the presents, I think the “givers” are more excited than the person receiving all the gifts.

All the “givers” are shouting out, “open mine next, open mine next”.  You see, we feel good about ourselves when we see them open our gift and watch them experience the joy of receiving the gifts.

A psychologist once told me that people give gifts, not to actually give gifts, but to feel good about themselves for giving the gifts


I know that sounds totally narcissistic, but I think she is on to something there.

So when people give us referrals, it’s not necessarily to help you or “because of you”, it may be because it makes them feel good about themselves when you tell them how much you appreciate the referral (the gift) and how important they are to you.

So using that line of thought, they don’t refer because of “us”, they refer because of “them”.  It gives them a boost of dopamine (a brain chemical) that makes them feel good.

So if we take it to the next step, when we ask people to refer to us, we are giving them the opportunity to feel good about themselves.

And if we hold back on asking them for referrals, then we are robbing them of the opportunity to feel good about themselves.

A very interesting concept that I have found to be very true with my mortgage team closing an average of 397 loans per month last year (and this year shaping up to be even better).

Sooooo, when you want help with scripting on HOW to ask for referrals, hit me up on one of our FREE STRATEGY CALLS FOR LOAN OFFICERS and we’ll walk you through exactly how to do it with both agents, friends, and past clients.

Giving more people a chance to feel even better about themselves is always a good thing.

I got your back,

Carl White

A.I. Lead Generation for Loan Officers

In this episode, Carl invites Chris Johnstone on the show to discuss how Artificial Intelligence (A.I.) in just a couple of short months has started to transform marketing opportunities for Loan Officers! They share invaluable insights on how loan officers can leverage AI and SEO to generate quality local customers from Google and Ratings and reviews.

To claim one of the 8 beta spots that are discussed during the episode visit TopLOAI.com.





Stop Clients from Shopping You