Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White interviews Wayne King and Paul Marsh, founders of Encompass Lending Group, discussing their successful strategies for attracting established loan officers to join their team.
They delve into the importance of shameless self-promotion in the mortgage industry and the significance of having a clear value proposition when recruiting loan officers.
Wayne and Paul share insights on their recruitment process, including targeting strategies, multiple touchpoints, and the use of video texts for effective communication.
They highlight the octopus method of marketing, emphasizing the need for a multi-faceted approach that includes events, agents, title reps, social media, emails, cold calls, video texts, and centers of influence.
Additionally, they touch on the importance of a structured onboarding process and the significance of utilizing tools like loan officer production lookup services for effective recruitment.
Don’t miss this insightful conversation with two industry leaders who have mastered the art of attracting top talent.
Contact Wayne King at wking@encompasslending.com or call the office at 281-644-0062 for more information or to connect with Encompass Lending Group.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
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