Quick Hits

In this video, Carl White dives into the importance of realtor referrals for loan officers.

He discusses the stark contrast between the closing rates of social media leads and realtor referrals, revealing why focusing on real estate agents can significantly boost your business.

Discover why marketing to real estate agents is the best strategy for closing more loans.

For more tips, strategies, and scripts – we invite you to a completely FREE DEMO call here.

In this video, Carl White shares valuable insights on the current state of mortgage rates and how to effectively communicate with your clients.

Discover the good and bad news surrounding recent Fed rate drops and learn why now might be the perfect time for your clients to consider refinancing or purchasing a home.

Carl also introduces a brilliant strategy shared by Owen Lee, demonstrating how to visually compare past and present rate sheets to highlight significant savings.

He emphasizes the importance of understanding that as rates decrease, home prices may rise, and why it’s crucial to inform your prospects about this trend.

Don’t miss out on the opportunity to enhance your client conversations and boost your conversions!

Plus, Carl invites you to check out the re-recorded one-hour State of the Union with Owen, packed with essential information about the mortgage industry, including a major threat that many loan officers may not be aware of.

Watch now to gain insights that can help you succeed in today’s market!

For more tips, strategies, and scripts – we invite you to a completely FREE DEMO call here.

In this video, Carl White shares some exciting news from the Mortgage Marketing Animals headquarters in High Point, North Carolina!

Discover how Carl’s team closed over $110 million last month and learn the key strategies behind their success.

Carl emphasizes the importance of maintaining a healthy balance between purchase and refinance business, aiming for a 70-30 ratio.

He discusses the significance of marketing to your past database and how to effectively reach out to clients, even if they didn’t close their original loan with you.

He also provides actionable insights on how to prepare for the upcoming market changes and improve your marketing efforts to both past clients and referral partners.

As interest rates show signs of dropping, now is the perfect time to tighten up your business strategies.

Don’t just listen—take action! Tune in now and start implementing these strategies today!

For more tips, strategies, and scripts – we invite you to a completely FREE DEMO call here.

In this video, Carl White shares a clever twist on building relationships with real estate agents!

Did you know that a staggering 78% of loans come from referrals, highlighting the need for loan officer marketing to focus on these connections?

Carl introduces the classic “FROG” formula—Family, Recreation, Occupation, Goals—and adds a new twist with the “L” for Lenders.

Discover the powerful question to ask agents: “What are your expectations from the lenders you work with?”

This simple yet effective approach can help you understand what agents truly want, allowing you to tailor your services accordingly.

Don’t miss out on the opportunity to learn from Carl’s experience!

For more tips, strategies, and scripts – we invite you to a completely FREE DEMO call here.