A simple trick to close more loans

Have you ever noticed how football teams often score more points in the final 2 minutes of the game, than the rest of the game all together? 
 
You see, the final 2 minutes of the game, the teams get super focused and that’s when the game is won or lost. 
 
Same thing for us, except the 2 minute warning is the last 15 minutes of each day. 
 
Here’s what you do… 

Take 15 minutes at the end of each day to reach out with a quick, personalized message to leads who haven’t yet committed or recently connected referral partners who might provide referrals.  
 
This brief but consistent follow-up can keep them top-of-mind and help build stronger connections that lead to more conversions and more closings as soon as next month.  
 
How I do it is: 
 
1. I keep a running list on a separate piece of paper on my desk of all the leads that I have talked to that haven’t taken the next step yet. 
 
2. Then at 4:45 pm each day, I simply pick up the phone and have a conversation with them with the purpose of nudging them to take the next step because I know the next step is really going to help them have what they want. 
 
It’s just that simple.   
 
Having conversations with a call to action that actually helps them. 
 
Put this into play starting on Monday and let me know how many extra closings you get in the next 4 weeks ☺ 

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