The Old Ways Are New Again In Business

Life happens fast. Maybe it always has been but there was a time when people had real conversations with each other. People took the time to learn about each other’s lives and thought about how to help them get what they wanted in life. Maybe then it looked like harvesting crops or raising a barn but it’s not so different today, really. People still want to harvest the good things they have coming in life and they still need a roof over their heads. That’s where you come in, right?

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Let’s talk about what our grandparents just ‘knew’ in their bones about handling business with compassion, courtesy and competency.

Know that community is important. We aren’t designed to live without our community, our tribe, our people. Take the time to participate in your community – from Boy Scout pancake breakfasts to volunteering at the local soup kitchen. You might be surprised at who you meet along the way.

Invest in people. Your interest in and making time for someone else’s experience makes your world bigger. This isn’t about a ‘transactional’ relationship – it’s about a mutual investment that gives you (both) a sense of belonging as well as access to more resources. And yes, that might turn into business opportunities too.

Help when people need it. Back in the day when people fell on hard times, it wasn’t a judgment on their character, but an acknowledgment of how hard life can be sometimes. Other times, people just need an extra hand to help walk their dog or drive their kids after school or get an introduction to someone they want to meet. In ways large and small, do what you can with what you got to help someone else.

Be respectful. It’s an oldie but it holds true today. Call people at normal hours of the day, unless you have advance permission to call on evenings or weekends. Care enough to make sure the other person understands what you just said. When someone says they need to go, break off your conversation. Forgive them when they rush or don’t do what you expect or want them to do. Treat people the way you want to be treated.

Make sure the deal is fair. Nobody likes to feel taken advantage of, especially in business. The goal is for each side to feel like they got the better end of the deal. Sometimes this is simply a language thing in how something is said, while other times it’s about how much compromise is needed to make a deal work. Whatever the case, do what you can to make sure the deal is fair for everybody.

There is a lot of talk about how the customer should be the focus of business – from customer-oriented to customer-centricity, like this is somehow a new concept. The reality is that business has always been about people, especially in the mortgage loan business. And you have the power to do the right thing through your business by taking care of your people, your community and your deals with transparency and integrity. Do what your grandparents would have done and your business will take care of itself.

Carl White, Chief Officer of Coolness
Article Originally Published on LinkedIn


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