Tag: Mortgage Marketing Animals

One Script to Increase Loans and Stop The Rate Shoppers

October 15, 2021

How to Take It from Lead to Close the Right (and Easiest) Way

In this video, Carl White breaks down the essential steps for taking a lead all the way to a successful close—without unnecessary complications. Whether you’re a seasoned loan officer or just starting out, Carl provides actionable advice and strategies to help streamline your processes and make your business more efficient.

Here’s what you’ll learn:

  • The Four Main Areas of Business: Carl covers the key components that every loan officer needs to master for long-term success. By understanding these pillars, you’ll know where to focus your time and energy to see the best results.
  • Building a Clear Mortgage Plan: Discover how to create a straightforward, effective plan for each client, helping you stand out as a trusted expert.
  • Effective and Productive Processes: Learn how to set up systems that save you time, reduce stress, and deliver consistent results.
  • Shifting Your Mindset: Carl challenges the common misconception that simply getting more leads will solve every problem. Instead, he emphasizes the importance of maximizing the leads you already have.
  • Tracking for Success: Master the art of tracking your processes, from who you’re contacting to what actions you’re taking and when. This ensures nothing slips through the cracks, making your business more organized and productive.

If you’re ready to simplify your business, close more loans, and deliver exceptional service, this video is packed with insights you won’t want to miss. Watch now and take your business to the next level!what, when & where

Ice Ice Baby…

October 11, 2021

Last week we had a couple hundred LOs learning from each other at my 2-day boot camp. One of the things we talked about during a break was…

ICE

It’s a way to determine whether or not to work on a new project. You know, working on a way to get more leads or working.

You see, there are so many “good ideas” thrown around these days, that we have to make sure we stay focused on those few things that actually work.

Here’s what ICE stands for.

Impact
Confidence
Easy

This is the filter I use to decide whether or not to start a new project.

IMPACT: Once this project is completed, what is the projected impact that the results are likely to have?

In other words, are the results of this project going to “move the needle”?

CONFIDENCE: How confident am I that I will get the desired results mentioned in the IMPACT statement?

This is actually pretty easy… assuming you are hanging out with the right people.

You see, all I have to do is see what some of our Freedom Club members are doing, look at what they are doing, then copy their actions.

When I copy what somebody is doing, I’ll get the same results.

I stay away from unvetted FB groups and such. I see some people giving all kinds of advice when in reality, they have a “struggle bunny business” themselves.

So be very careful on this one and just simply copy the winners.

EASE: How easy will it be to complete this project?

To be more precise, it’s really asking how easy it will be for my team to complete the project.

See, they have different skills than I do. Some of the things that I think are hard, they think are easy… and vice versa.

So the more complete question is, “How easy will it be FOR THE RIGHT Person to complete this project?”

I measure all of these on a scale of 1-10. For me to work on a new project, it has to rank an 8 or above on all 3 scales.

So it has to rank “8” or above on expected impact, “8” or above on my confidence in the results, and “8” or above on how easy it will be (1 being very difficult and 10 being super easy).

Put this little exercise to work and you’ll find yourself working on extremely useful projects that provide many new closed loans, and it’ll be easy to do.

We often think that massive results must always take “hard work” and “grind”.

If you find yourself grinding, it’s likely you are doing it wrong…

If you want some help on planning out a new project or help on deciding what new “loan getting” project to work on,
hit me up here and I’ll hook you up.

Click here for help with building your team

Building a Team to Build Your Business

On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I’m joined by my friend and Freedom Club member, Landy Garcia.

Landy has built a world class team by learning that being aware of the boiling point during your mortgage business growth, helps you know when it’s time to hire.

He explains that when he started the increase from 5 to 7 loans per month to 10 to 11 loans per month, that’s when he felt the impact of not being able to do it alone. 

Using the Axe of Freedom that Mortgage Marketing Animals has taught him in his coaching journey, he targeted certain areas where he needed help. That’s where the roadmap to success began, giving him more time with his family and to do the things he loves to do. 

To learn more about the Axe of Freedom and building a dream team, connect with us one on one for a free coaching call with our top strategist. Schedule Now <entirely free>  

What Loan Officer Leadership Podcast Is All About

October 8, 2021

Loan Officer Leadership shows you how to implement strategies that you can put into play today. On this podcast, Steve Kyles interviews top producing loan officers as they give you the tools to bring a simple and consistent process that produces a repeatable, referable experience for your mortgage business.

Loan Officer Freedom