Mortgage Marketing Animals

If You Are Grinding, You Might Be Doing It Wrong

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On this episode of Loan Officer Freedom, the #1 loan officer podcast in the world, you will see the simple tweaks that have taken many LOs from working 60 hours a week and closing a few loans per month, to working 40 hours a week and actually closing more…all without buying anything. 

I remember someone said some words to me that changed how I thought about being the “working stud”. Those words went something like this… “Hey Carl, if you think there’s no such thing as work/life balance, you’re doing it wrong”. 

After a little bit of time really thinking on those life changing words, I started realizing that doing what the top producers around me do, it’s achievable. And it was. 

So, here’s the deal. We do these very simple set of activities first thing in the morning, and these are the things that get you more loans in less time. 

Tune in to hear about how I roll out the Daily Success Plan.   

Jump on a 1 on 1 call today with someone from our team to learn how to stop being so busy building the farm, that you’re forgetting to milk the cows.

You have to buy leather (weird rant…)

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If you want to make and sell shoes, you have to buy leather…

When changes are happening in the mortgage world, this is not the time to “Hunker Down”.
This is the time to DOUBLE DOWN.

It’s times like these when I have had my biggest growth, and I’m expecting it again this year.

Somebody asked me earlier this week:
“How do I build my mortgage business without spending money (investing in it)?”

Look, we are running real businesses here.  Even kids running a lemonade stand understand that they have to buy Kool-Aid or lemons if you want to sell lemonade. 

If you want to make and sell shoes, you have to buy leather.  It’s as basic as business gets.

Here’s the thing though, we have to invest in things that actually work, that have a proven track record, you know, things that actually bring loans in the door.
The things that “get your name out there” <wherever “there” is..> and things that “brand me”, well, I have found those things to be pretty lame and makes me “feel famous”, but does nothing to bring in more loans, help more families, and make me more $$$.

If I want to try to compete with the companies that put their names on stadiums and blimps with “branding”, last I checked, they can outspend me on those things…

Evaluate where you are spending money.  The things that you invest in that you can actually track that brings you in not just a few more loans, but WAYYYY more loans, it’s time to double down on those things.   I can tell you that I sure am.

The things that you can’t actually track for how many more loans you closed because of them, well, I would shut those things down, and frankly I DID shut those things down years ago…

ONLY FOCUS AND INVEST IN THE THINGS THAT MAKE YOU MONEY!

If you want me to show you the activities my mortgage team does that makes us more money, I’ll totally hook you up.  This is the exact conversations we are having with the top LO’s in the nation that are part of our Loan Officer Freedom Club.

I’ll show you how much we can help you “move the needle” in just one 45 minute 1 on 1 call.

The winners don’t “Hunker Down”, they “Double Down”…

The Roads We Take, We Choose the Turns

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You’re in for a treat on this episode of Loan Officer Freedom, the #1 mortgage loan officer podcast in the country.
Tables turn as my good buddy Jimi Ryan, host of the feel-good podcast “Get It Done”, interviews me about my own journey that I’ve taken to get to this point I’m at today.

It’s cool to think about all the roads that people take and discover how those lessons and detours were handled and learned from. I give a lot of credit to divine intervention when it comes to my most empowering wake up calls.

Listen in to hear Jimi and I talk like a couple of ole’ buddies around a campfire (not the ones I used to sit around…you’ll have to tune in to hear that story) and casually chat about how to avoid accelerating in circles and how to turn your past into building blocks for your success today.

Simple put, do what works.

If you’d like to chat about things that our coaching program can do to help accelerate your business in the right direction, hop on a 1 on 1 call here.