Tag: Mortgage Marketing Animals

We all know the market’s not the easiest right now. Inventory is tight. Affordability is a real concern. It can feel like there’s not much to work with.

But here’s the truth:
The loan officers who are winning right now aren’t ignoring these challenges—they’re leaning into them.

Instead of stepping back, they’re stepping forward as educators.

They’re not just quoting rates or processing apps.
They’re guiding buyers through the noise, helping them understand their options, and positioning themselves as trusted problem-solvers.

That’s where the opportunity is.

Buyers don’t need hype—they need help. And when you provide that help clearly and consistently, they trust you. And when they trust you, they choose you.

One example?
First-time homebuyers.

They’re the largest group in the market right now. They’re overwhelmed. They’ve heard rates are too high. They don’t think they can afford it. But they want a home. They just need someone to show them how.

And the loan officers who are doing that—who are leading with education—are not just staying busy… they’re growing.

So if things feel slow, it might not be about the market.
It might just be time to shift your approach.

Be the guide. Be the resource. Be the one who brings clarity.
The deals will follow.

We just released a full First-Time Homebuyer Training inside our platform. It walks through how to attract, educate, and convert this group with tools, scripts, and strategies that are working right now.

Including a complete digital book that you simply take my name and picture off and put yours and or yours and your favorite real estate agent ☺

These are the valuable things that continuously get added to our arsenal of resources in the member site.

To learn all about what’s behind the scenes of our member’s site, schedule a free demo here.

What Happens When You Go All In? 

On March 4th, a group of loan officers from all over the country blocked off their day, signed on to my Zoom meeting, and committed to speaking with 50 people—not just making dials, but actually having 50 real conversations with people who can send them business. 

And here’s what happened: 
 
Together, we received over 311 referrals.  Keep in mind, that these aren’t like junk social media leads, these are referrals that typically close for my team at a rate of about 20 to 25%. 
 
Imagine that!!  That would be over 60 closed loans for those that took action all from 1 day’s work! 

• Jason Waters made 153 calls, spoke to 54 people, got 5 referrals, and set 1 appointment. 

• Sue Moody made 83 calls, had 51 talk-to’s, and locked in 7 referrals. 

• Dennis Gryder booked 9 realtor appointments from his calls. 

• Tara McCafferty made 125 calls, spoke to 33 people, and set 9 appointments. 

• Frank Garay landed a 5.5 million dollar deal and got 2 additional referrals. 

• Hil Smith made 56 dials, had 30 conversations, and secured 12 referrals. 

• Kim Bauguess had 27 conversations got 6 referrals and 1 top-producing realtor meeting. 

• Tracy Lindsey had 30 conversations, got 6 referrals and 2 refi apps. 

• Paulina Baque Ramos had 50 conversations and walked away with 12 referrals. 

• Mickey Lynam got 4 strong purchase referrals. 

• Jay Atterstrom only had 7 talk-to’s, but turned 3 of them into applications. 
   

And that’s just 11 of the LOs that were on the Zoom meeting making things happen!! 
 
And that doesn’t even count the dozens and dozens of meetings set with top-producing real estate agents to get even more referrals going forward!! 
 
This wasn’t luck. It wasn’t a fluke. 

It was just loan officers doing what real salespeople do—picking up the phone and making things happen. 

Blocking & Tackling: The Foundation of Sales Success 

There are a lot of distractions in this industry.  

Every day, we see shiny new marketing tactics. AI-generated content. Social media funnels. Fancy automation tools.   
 
All good stuff but none of that replaces picking up the phone and talking to people. 

The top loan officers don’t sit around waiting for leads to trickle in. They create opportunities by making calls, setting appointments, and building relationships. 

If you want to be a complete loan officer, you need to incorporate calls and meetings into your daily routine. 

That’s where the money is made. 

And the Call Stars 50 Blitz proved it once again. 

Your Invitation to the Next Call Stars 50 Blitz 

If you’re reading this thinking, “I should have been there,” I have good news for you. 

We’re doing it again. 

The next Call Stars 50 Blitz is coming soon, and I want you to be part of it. 

Here’s how it works: 

• Block off your entire day—no distractions, no meetings, just making calls. 

• Meet with me a few days before so I can share with you WHO to call and exactly what to say to them to help you to see if you can get the same results that hundreds of loan officers around the country got last Tuesday. 

• Come prepared with a list of at least 250 contacts—not everyone will answer, so you need a strong list. 

• Join us on Zoom and fly with the flock—we stay accountable, push each other, and celebrate wins in real-time. 

• Follow the simple script and start having real conversations. 

That’s it. No gimmicks. No fluff. Just real work that gets real results. 

I just finished my morning bike ride, and I was pondering the entire 2 hours, so I thought I would come in and download from my brain my thoughts while peddling this morning. 

First of all, let’s cut through the noise. 

If you’re looking to make more money, close more deals, and build a business that doesn’t run you into the ground, then keep reading—because this is the No B.S. Guide to Making More Money in 2025 as a Loan Officer. 

Warning: 
I’m not here to give you fluff. I’m here to tell you what actually works. 

Step 1: Own Your Mornings Like a Top Producer 

Most loan officers waste their mornings on emails, paperwork, or “getting ready” to work. 

The best loan officers make money first. 

Here’s how: 

• One hour of outbound calls – Call past clients, pre-approved buyers, and realtors. 

• One hour of follow-ups – Nurture leads who are “thinking about it.” 

• One hour of business-building – Post content, network, or meet with referral partners. 

Hard truth: If you’re not making money before noon, you’re losing money. 

Step 2: Stop Chasing – Start Attracting 

Most loan officers chase leads. The top producers attract them. 

Here’s how: 

• Communicate with your ideal referral partners and clients.  

• Post real success stories, not boring mortgage facts. 

• Stay top-of-mind with a weekly email, video, or text to your database. 

Reality check: If people don’t know who you are, they’re not sending you business. 

Step 3: Follow Up Like a Closer 

Want to make more money? Talk to people more times than you think you should. 

Most loan officers call a lead once and never follow up. That’s why they struggle. 

Here’s the fix: 

• If they don’t say no, assume they still need you. 

• Don’t ask, “Are you still interested?” Instead say: 

• “Hey [Name], just checking in—did you find a home yet, or is the search still on?” 

• Follow up at least 7 times. 

Loan officers who follow up the most, close the most. Simple math. 

Step 4: Build a Referral Machine 

Want more high-quality leads without buying them? Get more referrals. 

Here’s how: 

• Give before you get. Do a favor for a realtor or past client first. 

• Ask the right way. Instead of “Know anyone who needs a mortgage?” say: 

• “Who’s the next person I should be introduced to?” 
   

• Follow up on those referrals like green on a pickle and thank the person who referred them to you, whether it works out or not. 

Referrals aren’t random—they’re earned. 

Step 5: Cut the Time-Wasters 

Most loan officers drown in busy work that doesn’t make them money. 

Here’s what to outsource or automate as soon as possible: 

• Loan processing – Get a Processor. 

• Social media posting – Hire a VA. 

• Chasing conditions and putting out fires – Get a Loan Partner. 

Your job isn’t paperwork—it’s getting new business. Everything else should be delegated. 

Ready to Take Action? Here’s the Three-Part Challenge 

1. Lock in a “Money-Making Morning” – Outbound calls, follow-ups, content. 

2. Follow up with every warm lead at least 7 times. 

3. Send one referral request per day. 

Do this for 30 days and watch your income grow. 

Want accountability? Join me and thousands of loan officers using my patented scripts and conversation guides. 
 
This is where the real closers are sharpening their skills daily. 

No gimmicks. No fluff. Just real results. 
 
Go to GetMoreLoans.com and tell them you want to go over my proven plan and scripts and they will give you some… free. 

Let’s win 2025. 

If you’re serious about closing more deals and scaling your business, don’t just read this—implement it. And if you want a community to hold you accountable, This Is Where Your Journey Starts.  

Too many loan officers get stuck in planning mode, obsessing over every little detail instead of just taking action.  

It’s easy to believe that if we just perfect our plan, then success will follow. But in reality, we learn far more by doing than by overthinking. 

Stop Overcomplicating Referral Partnerships 

A common example? Loan officers overcomplicate the process of building relationships with referral partners.  

Instead of waiting until you have the “perfect” pitch, just reach out and make a connection. 

Try this: 

“Hey [Agent’s Name], I think you’re awesome, and I’d love to treat you to a cup of coffee so you can tell me more about how awesome you are.” 

That’s it. No elaborate scripts, no fancy presentations. Just a simple, genuine invitation.  

The real magic happens during that meeting. When you’re wrapping up,  make it clear what they can expect: 

• I’ll close you on time. 

• I’ll keep you updated on the loan process. 

• I’ll follow up on your leads like green on a pickle. 

Those are the 3 biggest pain points of high-producing agents according to a survey that they answered. 

Action Teaches You More Than Planning Ever Will 

We all want to know everything upfront—the exact right way to approach a referral partner, the best way to handle objections, the perfect follow-up strategy.  

But the truth is, you only get better by doing. 

When you start taking action, you’ll get real-world feedback that no book, course, or brainstorming session can give you. You’ll hear objections like: 

• “I already have a loan officer.” 

• “I’ll send you leads if you pay me first.” 

And because you’re in the game, you’ll learn how to handle them. You’ll adjust, improve, and keep moving forward—something that never happens when you’re just sitting there, thinking about your next move. 

Risk Looking Stupid (It’s Worth It) 

Taking fast action means embracing imperfection.  

You won’t always say the right thing. You might stumble over your words. You might even feel a little embarrassed. But guess what? The more you do it, the better you’ll get. 

So be willing to risk looking stupid. The people who win in this business aren’t the ones who have the most polished presentations—they’re the ones who take action, build relationships, and keep learning. 

Bottom Line 

Get out there and do the thing. Have the conversations. Make the calls. Book the meetings. You’ll learn far more from experience than you ever will from a perfect plan. 

Action beats perfection every single time.

So, I was thinking… What’s one thing I could do to help you close more loans without breaking a sweat? 

Then it hit me. Give you Kevin’s book, Loan Officer Success. For free. 
 
 

He interviewed 12 loan officers that were each closing over $100 Million in personal production for the year and then wrote down the things these top producers said moved the needle the most for them. 
 
It’s packed with 12 strategies loan officers use RIGHT NOW to generate leads, build referral networks, and free up time. 

The book’s digital version was too big to attach (trust me, I tried), so… 
Tell me where to send it here. 

Instant access. No waiting. 

Some would tell you that “I’m only giving this to the first 400 people” or something silly like that which we all know is always BS.  
 
But I will say Get it now as it will be a very good use of your time.