Marketing Strategies For Loan Officers

5 Things You May Need to Change to Get Better Results

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You’re tuned in to the right episode if you want to start 2022 strong and with changes to improve your mortgage business. 

On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, my buddy Steve Kyles and I run down the 5 things you may need to change to get better results in 2022. 

From your money-making activities to having the “right” referral partners, we’ll hit on the actions you’ll need to take and the reasons behind them. 

Listen in for the 5 things and commit to an awesome 2022! 

Don’t forget to subscribe to Loan Officer Freedom so you’ll never miss an episode! 

Ready to map out your business plan for 2022? Schedule Here

That’s way close enough

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Shoot for great, not “perfect”.

80% gets you close enough.  This will keep you from “Analysis Paralysis”.

The cool part is you can get to “80%” in just 20% of the time.  It’s that final “20%” that takes all the time and may not even be necessary.

For example, I trained an assistant to call prospective referral partners on my behalf to set up coffee appointments for me.  (I get it, doesn’t sound sexy but has made me millions of $$).

After his first 2 weeks of training, he was able to schedule about 80% as many appointments as I could do if I made the calls myself. 

That’s close enough!!!
It took another 6 months or so, (relying on my memory here) for him to get about the same results as me.

But truth be known, the extra time I spent training him, from week 2 to 6 months, may have not been worth the effort of going from 80% to 100%.

I see so many LOs worry about “getting it perfect”.

Which inevitably leads to the analysis paralysis which results in no action being actually taken, which results in zero results vs 80% results.

Just know that your “80%” far exceeds most people who are striving for 100% but never actually take action.

It’s really sad to see the wonderful things passed by that life can give them if they would simply take “imperfect” action.

I believe in YOU!

Video Continues to Be Front and Center

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Listen in to the #1 podcast for loan officers in the country, Loan Officer Freedom, and join me as I chat with a very good friend of mine who also happens to be an advisor here at The Mortgage Marketing Animals, Ginger Bell.

Ginger and I recently co-wrote the book titled ‘Leadership Video Planner’, which lays out the a-z’s of how to make video, what to make videos about, and how to use those videos the most efficient way possible.  Within the pages of this book, we drop 52 ideas and topics for video creation. And as an act of coolness, we will even be sending you emails with examples of those ideas with purchase. Get your copy at www.LeadershipVideoPlanner.com. 

Studies show that video has taken over the digital world by bringing celebrity status to those that use it in the simplest ways possible. Gone are the days of an elaborate studio, excessive makeup, or even a perfect script. It’s all about being real, human, and who you are. 

Video not only humanizes you, which is a large part of building relationships in the mortgage business, but it allows people to get to know you even though you don’t know them (yet).

You’ve got to tune in to hear why I feel this is one of the most powerful tools I’ve ever used and why I believe Ginger and her incredible knowledge is a gift to the mortgage industry. 

Learn more about how you can use video in your marketing. Schedule a free call here with one of our coaches.

The Realization Behind Firing Someone

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If you need help planning out your next 90 days set up your 1:1 call now:  Schedule Here

Did you know Carl washed eggs for a living when he was younger, and his boss gave him the little ole’ pink slip? Well, you have got to hear this personal story he candidly shares about how that ended up being a series of events in what was to come for his life. If somebody’s not working out for your business, it’s likely that it’s not working out for them either. You could actually be holding them back from finding what they are indeed great at.  

About Us:
Mortgage Marketing Animals is a Mortgage Coaching Program dedicated to helping Loan Officers. Learn more about Mortgage Marketing Animals at www.MortgageMarketingAnimals.com


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