Loan Officer Marketing

this may help / great question

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I got a great question the other day that I thought may help you, so I’m forwarding it to you here. This will be worth your time to read.

Question:

“I have an assistant who is AMAZING. UNICORN AMAZING! We both have school aged kids and our school districts have the same breaks. I don’t want to tell her no, because she deserves the time off…but I also want to take my kids as well on those dates. Ideas?? Solutions??”

My Answer:
Great question.

I’ve often thought the toughest part of growing is that stage where we have 1 assistant and not quite ready for the 2nd one (for just this reason)…

…Any time they go on vacation or call in sick or whatever, 100% of our help is out that day.  Kind of like United Airlines having all their ground crew calls in sick, well, no planes will fly that day.

While we certainly can’t hire yet another person just for those time (because it may throw us into being not profitable), what we can do is really focus on the DSP (Daily Success Plan) and have our current team focus on it to, so that we can close even more loans which then supports the hiring of the 2nd assistant, which then makes that issue less of a problem… all while we make more money for ourselves.

And then the 3rd assistant makes it even easier…

So the opportunity here is to ask, “How many loans do we need to close each month that would require and support the 2nd assistant (who could hold down the fort during those rare times the 2 of you are off at the same time) and how many referred leads do we need to close that many loans, and finally, what is the 1st action item to get that many referred leads?”

For instance, let’s say 14 loans closed each month supports that 2nd person…

… if we close 25% of incoming referred leads (which is about normal), we need 14 leads per week, or 2 referred leads per day.

What specific action do we need to do to ramp up to 2 referred leads per day?  That’s the $1,000,000 question…

Actually, that’s the $500,000 question. 

How do we get 4 leads per day is the $1,000,000 question (perhaps literally)…

The funny / bizarre thing is, it’s really a quite simple answer.

Want to do a 1 on 1 zoom call and have it all mapped out for you? <no charge>

I’ll hook you up here

All The Buzz Of 10X-ing Your Mortgage Business

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10 times-ing your mortgage business… myth or fact?  That’s the topic today.  It may be more about what NOT to do VS what TO do.

On this episode of Loan Officer Freedom, your #1 podcast in the country for loan officers, you’ll learn that working harder (grinding more) isn’t the way to go about increasing your production. Tune in to hear the secret to bringing in more loans by shifting your focus to different activities and the way you structure your team. 

When you ask yourself the questions at the end of the podcast – let those set the tone for what changes you need to make. You are worthy. 

Ready to shift your focus to bring in more loans? Hop on a complimentary 1 on 1 call here to see what that looks like.

Book Spotlight
#1 Best Seller “Crushing Call Reluctance For Loan Officers”

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This is the book that thousands of Loan Officers have bought and is now a #1 Amazon Best Seller.

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This book is great for helping you make the calls you need to make, to get the business that you want.

Even if you are a rock star “Call Crusher”, this will give you some great pointers and can also help you share ideas to help other LOs that are on your team, or that are friends of yours.

I have found that when we help Loan Officers with this 1 simple issue, well, it’s the 1 problem solved that solves 50 other problems…

Thanks for letting me be a part of your journey of awesomeness.
Grab your copy here.

Carl White

Loan Officer Freedom