Loan Officer Marketing

Time To Take The Plunge?

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Congrats to Loan Officer Freedom Club leader Jim Driscoll from Lynnfield, Mass.  

He reported to me that he’s now closing 18-20 loans a month, which has him taking The Plunge of Coolness…  read on…



“Just this week, I have taken 13 new purchase loan applications by referral.  In the past 5 months I’ve been able to grow from getting referrals from 6 agents to 28.”

“In the past, trying to stay current on the latest marketing programs and techniques was a constant grind. I’d find myself spending hours searching online, wondering what ideas would work and wasting time on ones that failed.”

“When I discovered Mortgage Marketing Animals, I felt as though I hadfound a business partner – one with a proven plan for success. Joining the Freedom Club gave me access to resources that helped me take my business to the higher levels – not only helpful tools but guidance to keep me on track.”

I am so proud of Jim and what he has accomplished!

Get a free sample of a 1 hour coaching call here, just like Jim gets … or keep grinding…

Talk to you inside ☺

Carl White

How To Shift From Refi’s To Purchase Deals… A Case Study

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In this episode, Carl White reviews a case study of how Devin Dubuc and his team have had massive success switching from primarily a “refi shop” to bringing in a large amount of purchase deals.

Devin is a valued member of our exclusive mortgage coaching program, Freedom Club, who has pivoted and found a different way of doing business for success. 

He is sharing how his company is seeing major wins by implementing what we call “loan getting activities” that have been proven to work and are consistently taught within the coaching program.   

Listen in to hear Carl & Devin talk about the secret to being successful through all the changes they’ve seen in their many years in the mortgage industry.  

Pivoting takes a commitment and if you’re ready to make that adjustment in your business, we can help. Schedule a free 60-minute coaching call here.

Getting the fence sitters to pull the trigger

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There’s a picture circulating around the web that has been very helpful in getting prospects to pull the trigger on buying a home.  I think it’s pretty much self-explanatory. 

This would be a great thing to put on your social media or next email that you send out to help get those fence sitters to take action because this makes it easy to see that is most likely the best thing for them.

May be an image of text that says 'Pros & Con Of Buying a home in the current market Pros Cons Higher Rates Seller Paid Closing Costs Seller Paid Rate Buy Down Seller Paid 2/1 Rate Buy Down Seller Paid Repairs Seller Paid Improvements Price Negotiation Pay Less Than Asking Price No Need to Waive Inspection Inspection Negotiation Time to Think Contingency Contracts Longer Contract to Close'

Click Here To Get A Bigger Version it will take you to a page that will give you a bigger version of it that will be perfect to “copy and paste” and use to help get more conversions.

I would love to give credit to who shared this with me on social media, but I couldn’t figure that out.  I hang out with so many “givers” in this mortgage community, that the source is sometimes hard to keep track of.

Go ahead and snag and share now.  

Take action to make things happen… …that’s how all this works.

My team would love to discuss how this can work for you in your mortgage business, click here to set up your one on one strategy call!

That’s it for this week.  Talk soon.

Loan Officer Freedom