Loan Officer Marketing

I love strategies that are super simple, super successful, and actually work.

I’ve seen several different versions of this, and at our last Freedom Club meeting, it was brought up again, so I thought I would share it with you here today.  <you’re welcome>

So 1^st, we have to recognize that when we want to help somebody (ie, bring a “value add”), we have to know what their actual problem is…

Real estate agents are not the best at following up, and they have a ton of people, and leads, that they worked with the last 12 months that didn’t buy… and they aren’t calling to follow up with them.

So here’s what you do…

1. Call up agents, ones that you worked with in this past year, even if it was a listing agent on one of your deals.

2.  Ask them this simple money-making question:  “Who did you work with this past year that should have bought a house, but didn’t?”

You then explain to them that 85% of people that actually buy a home, buy AFTER more than 90 days from the first contact.  Only 15% buy in the 1^st 90 days.  (real numbers). 

Most agents (and LOs) are fighting over the 15% and have totally ignored the 85%.

Then explain how you are going to contact those people with a proven script (the “9 Word Conversation” one combined with the “Future Casting” one) which will all result in more closings for them… and you. ☺

We find when we do this activity, we don’t just get closings from their older (but still very good) leads, we also get even more of their current referrals too because of the results in advance that you have given them.

In their mind you have created magic… taken older leads and got them (and you) new contracts right now.

In reality, it’s just simple math.  Those “older” leads are actually way better than most people think because they don’t know about the “85% that buy, buy 90 days or more after the initial contact.”

So it’s not really magic at all, it’s just sticking to the basics while avoiding the distractions.

Really, the bottom line script to the agents is “Don’t buy more cows until you milk the ones that you already have.”

In other words, let’s work the leads that you already have had this year before we go through the time and expense to get even more leads when we really haven’t worked the leads that you already have.

That’s pretty much it.

Those are your marching instructions.  Now it’s time to go do it!

When you need help on how to convert these “Oldies but Goodies” calls and go over the “9-word email”, and “future casting”,
Just Go Here and we’ll walk you through it <no charge>, just another random act of coolness. ☺

Here’s what you missed out on at our last meeting:

1. Yours truly walked through the 12-Step Sales Message Template that I have used for years and have never shared until this meeting. It’s been a game changer for me as I use this template on my calls, my emails, my texts, social media posts, pretty much everything.  This attracts clients like tourists to a beach!

Following this template will drastically increase your conversions on your “call to actions”. Whether it’s to meet with you, or to start referring to you, knowing these 12 steps is a game changer for sure.

2. Podcasting For Results: Devon Dubuc shared how he gets leads every time he does a podcast.

3. How Creative Presentation Skills Landed A Partnership With 1,500 Real Estate Agents: Emmanuel St. Germain

4. How To Leverage AI To Get Even More Referrals: Chris Johnstone

5. The Presentation And Planner That Has Agents Running To Me Like Cats To The Fish Docks: Jason Wagner

6. “What I Wish I Would Have Known, That I’ll Share With You Now” Top Producer Panel: Suzanne Downs, Ken Prost, Dave Tallman, and Cynthia Rock.

7. “Done For You Agent Presentations That Actually Work”.
Our own Tammy Schneider has put together over a dozen “Done For You” classes that have been pulling for us like a pack of mules.

8. State Of The Mortgage Industry… And It’s Good News For The Action Takers: Kevin Broughton (this dude is one of the smartest people I know)

9. Getting Agents And Buyers Off The Fence, The Art Of Persuasion For Their Good And Your Profit: Steve Kyles the Scripting Ninja

10. How To Use AI To Maximize Production And Automation: Toni Taylor

11. Social Media Daily Success Plan: Chelsea Gardner

12. Execution Of Your Plan, The Art Of Getting Things Done (even when you don’t feel like it): Dan Ellis

13. Tracking Your Numbers Like A Boss, How The Winners Do It: Doug Cadaret

14. “Cutting Out The Negative Thoughts That Lie To You”: Glenn Geraci

15. “How I Got 129 Referrals From Realtors In 30 Days”: Leon Belov

16. “Printing $100 Bills Via My Database”: Dave Wicki

17. “How I Met With 99 Agents… 1 At A Time”: Bobby Welch

18. “How I Had My Best Month Ever In October”: Dean Hayes

19. “How We Went From 2 Closings A Month To Closing 9 Last Month… while we traveled Europe….”: Patty Davis and Paul Barrett

…. And there’s actually more.

This doesn’t even account for all the magic that happens during our lunches and dinners that we are doing together.

Getting together with like-minded people is sooooo critical. It’s how the winners win.

When you are ready to see what you have been missing…
Just Go Here and we will walk you through the website and you can see what’s under the hood.

Do it now, and you can come as my guest to our next meeting ☺

You are worth your time investment to be here.
This is what the winners do.

Here’s your private link to register.