Loan Officer Marketing

Write Small Checks to Cash Big Checks

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In this episode of Loan Officer Freedom, your #1 podcast in the country for loan officers, Carl White is joined by Kirk Scrima, who is using gifts for loans being closed (small checks to cash big checks) and shares how gifts can be used to get more business. 

He explains how they utilize this specific gifting program and why he believes it’s been a game changer for increasing his production. 

Kirk and his team are not only implementing this gifting system into their business, but they have begun mirroring the zoom call idea from Mortgage Marketing Animals coaching program, Call Stars, for his own business and how it’s making a huge difference for him and his team. Tune in to hear how he hopes to grow it into something even bigger for the future. 

You don’t want to miss this episode and find out how his unique gifting program can help your business by celebrating your closings by providing memorable gifts. 

Find out more by visiting: https://gratitudegiftcompany.com/

For more information on how to close more loans in less time, click here to find a time that works for you – and we will map it out for your specific business. <totally free>

They aren’t referring to you because of… YOU

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Once we understand WHY they refer to us, it’s a lot easier to get more of them.

Simply find out what causes the WHY, and just do more of that.

Ok, that sounded a little harsher than I meant it to, but it’s the way it is.

I want you to picture the last birthday party you went to…

When it’s time to open the presents, I think the “givers” are more excited than the person receiving all the gifts.

All the “givers” are shouting out, “open mine next, open mine next”.  You see, we feel good about ourselves when we see them open our gift and watch them experience the joy of receiving the gifts.

A psychologist once told me that people give gifts, not to actually give gifts, but to feel good about themselves for giving the gifts…

hmmmm….

I know that sounds totally narcissistic, but I think she is on to something there.

So when people give us referrals, it’s not necessarily to help you or “because of you”, it may be because it makes them feel good about themselves when you tell them how much you appreciate the referral (the gift) and how important they are to you.

So using that line of thought, they don’t refer because of “us”, they refer because of “them”.  It gives them a boost of dopamine (a brain chemical) that makes them feel good.

So if we take it to the next step, when we ask people to refer to us, we are giving them the opportunity to feel good about themselves.

And if we hold back on asking them for referrals, then we are robbing them of the opportunity to feel good about themselves.

A very interesting concept that I have found to be very true with my mortgage team closing an average of 397 loans per month last year (and this year shaping up to be even better).

Sooooo, when you want help with scripting on HOW to ask for referrals, hit me up on one of our FREE STRATEGY CALLS FOR LOAN OFFICERS and we’ll walk you through exactly how to do it with both agents, friends, and past clients.

Giving more people a chance to feel even better about themselves is always a good thing.

I got your back,

Carl White

A.I. Lead Generation for Loan Officers

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In this episode, Carl invites Chris Johnstone on the show to discuss how Artificial Intelligence (A.I.) in just a couple of short months has started to transform marketing opportunities for Loan Officers! They share invaluable insights on how loan officers can leverage AI and SEO to generate quality local customers from Google and Ratings and reviews.

To claim one of the 8 beta spots that are discussed during the episode visit TopLOAI.com.

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