Loan Officer Marketing

Turning Your Leads Into Conversions

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Looking for ways to close more loans in less time and with less effort? Listen in to Loan Officer Freedom, the #1 podcast for loan officers in the country. and learn what steps to take in valuing and nurturing the leads you already have. Carl White and Steve Kyles two of the nation’s top Branch Managers, bring you this episode that builds off an exclusive replay of Loan Officer Unplugged – and gives you access to their candid conversation. Carl and Steve give you the realistic marketing tips you need to be successful as a loan officer, from converting your leads by setting up a system of measurement to building trusting relationships. The knowledge fountain continues to flow when these two get to chatting. Don’t miss this opportunity to hear what works for two of the most influential mortgage coaches in the industry. 

If you’d like us to help you set up a successful plan to grow your mortgage business with strategies that we’ve shared on this episode, set up your complimentary strategy call here.

Never leave an empty CTA

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When giving people your information, whether it’s a card, brochure, phone number or any other contact info, don’t ever leave them thinking “what for.” In this quick hit episode, Carl White gives you the reasons behind why you should always include a CTA, fancy name for Call To Action. Learn the three parts to how to build a clear CTA that gets them to follow-through. 

A Better Way

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Act to find a better way, not the “right way”.

One thing that keeps LOs from taking action and getting epic results is they are waiting to find the “one right way.”

Breaking news, there isn’t “one right way.”

Keep finding a better way to talk to referral partners and borrowers, working on even better scripts and to improve your conversion rates, better ways to get more referred leads.

So get off of thinking “What’s the right way”, instead, think and work on, “what’s a better way”

So many get stuck on what’s the one right way.

Instead, work on actually doing the activity and continually work on what’s a better way to improve what you may already be doing now.

Work on doing a better way, then a better way, then a better way.  

Act, not just to do the “right way”, but on making it better, then better, then even better. 

You are acting to get feedback on the way you are doing it, then improving on that.  If you aren’t doing anything, you aren’t getting any feedback.

If you aren’t sure what to work on first, here’s my formula:

1.   What will make your first dollar first (to get positive reinforcement)

2.   What strategy will you actually complete (no judgment here)

3.   What strategy will you enjoy doing (we don’t do stuff we don’t like doing)

4.   Which strategy can you delegate out once you get it up and going with results (measured by actual loans coming in to you)

We need to be able to delegate out these things, otherwise we have created a “job” and not a “business”.  A business that is scalable!

Read more on how you can reverse engineer your dream life.

Work on being “better”, not perfect.  Searching for perfection will freeze you in your tracks from ever starting…

One more thing, a sincere thanks for letting me be part of your day today.  It’s a true honor.  Really. Book Your Complimentary Strategy Call to learn how to successfully plan out your days and make more while working less – schedule a call here.

What Does a Top Producer Team Look Like?

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On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I’m joined by none other than Steve Kyles, my friend and business partner here at The Mortgage Marketing Animals. 

We are sharing insights on what it looks like to build a team for a top producing mortgage company, which we both have a great deal of experience with. Although it will work different for each office itself, the basic structure will always be the same.

I once overheard a fellow coach in our program say that for every five loans, you need one FTE (full-time employee.) This is because the machine itself needs certain parts to operate at the best capacity it can. When you have the proper loan processors and loan partners in place, they are making sure the transaction from A-Z is ran well. This allows you to narrow down the activities that you like to do so that the productivity increases in your business. 

Tune is to hear how the dynamic of a top producing team can turn your business into a huge success.   

If this sounds like something you need some help with, then hop on a call here and we will gladly map out how to build a team that works for you and your business. Schedule Now.

Take Your Leads To The Next Level

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In this quick hit with Steve Kyles, a partner at the Mortgage Marketing Animals Coaching Program, he explains in simple form how to turn your perspective to increase your conversion rate dramatically in your loan production. Applying a few tweaks with your scripts and a bit more structure ramps up your business so you can take your 15% conversion rate to 35% in no time. 

AVOID Mortgage Rate Shoppers With This Script https://wrgo.io/TheMarketingAnimals/26396

Loan Officer Freedom