Loan Officer Coaching

Thriving In Today’s Challenging Market

by

On this episode of Loan Officer Freedom, the #1 podcast for loan officers nationwide, I’m joined by my dear friend, Ralph Watkins, as we discuss the things that are happening in today’s challenging market.

We’ll give examples of what people think now and how some people view these times. And then we share what things you need to continue doing over and over and why you need to treat this as a “real” job more than ever before. 

Leaving the ‘plan B’ mindset out, putting together a daily plan for success and being disciplined in your actions – to actually follow the plan. That’s the secret sauce to overcoming the hurdles and continue to thrive in this challenging market.

If you’re having a hard time finding the activities that work in a market like this, set up your FREE coaching call with one of our top strategists.

Learning to Use … the “I Choose”

by

In this quick hit video, Carl White answers a question from a loan officer that attended Loan Officer Breakfast Club. The question was “how do I work with people that suck my emotional energy?” Well, Carl goes into detail on how you go about the “I choose” thought process. You choose not to work with that person. It’s that simple. The reason for that is because it becomes a domino effect on your production and loans being closed. When you aren’t motivated to do the ‘loan getting activities’ – then your loans closed per month goes down and it’s just not a win-win for anyone. If you want help in learning to “choose” the right people to work with…whether it be loan processors to referral partners, jump on a call here and we will map that out for you.

“Swamp Marketing” vs “Well Marketing”

by

I see a lot of LOs making a truly fatal mistake.  I call it “Swamp Marketing”.

If you think of a swamp, it’s wide and shallow AND it’s very muddy… certainly nothing that we would want to drink out of (or get referrals from).

A well, on the other hand, is a highly targeted and smaller space, but much deeper… and that’s where we get great, cool & clean drinking water… or high quality referrals.

So in our marketing, we don’t want to be email blasting out or social media marketing to a huge list of prospective strangers or referral partners, see that’s wide and shallow. 

Instead, we want to go deep with a much smaller list. 

It’s a bit counter intuitive.  A smaller, much smaller list of the “right agents” will actually get us many more referrals; more loans than a bigger generic list.

With a smaller targeted list of “qualified agents” (those closing 8 buy sides or more in the last 12 months), we connect and go deeper with those.  

What does deeper look like?  It’s actual phone calls <gasp> and perhaps face to face or zoom meetings <double gasp>. 

I flew out and was just doing a presentation to a large group of LOs earlier this month, and somebody asked me which automated tool was best to call people and drop “ringless voicemails” like SlyDial does. “That way I don’t actually have to talk to them” he went on to say.

See, that’s swamp marketing.

Come to find out, when we actually talk to a small amount of qualified agents, that has been the one thing that has been responsible for my team closing thousands and thousands of closings… literally.
While the swamp marketing may look attractive, avoid it like the plague… that’s the water that will make you sick.

Instead, we want to go deep with a few (30 or so qualified agents) at a time.

I’m convinced that everybody intuitively knows to go deep with a few, I think it’s just that they have never been taught how to do it and what to say.

I’m happy to help you with exactly who to target, how to find the 30 or so qualified agents, and what to say to them to get more referred leads (that’s the kind that actually closes).

Just go here and we’ll give you a full example of the 1 on 1 zoom calls, just like we do with our high level Loan Officer Freedom Club members, where we show them step by step how to do ‘well marketing.’

I’m betting that you will be amazed on how much you will get accomplished on this one simple private zoom meeting with either myself or one of my coaches… and it’s totally free.  No catches or gimmicks, just results… because that’s how we roll around here.

Freedom Club Demo

See ya on the inside.

You’re One Action Away from Being In Control Of Leads

by

On this episode of Loan Officer Freedom, I’m joined by one of the amazing team members here behind the scenes at Mortgage Marketing Animals, Jami Clark. Jami works in the marketing department and is our facilitator of the Loan Officer Breakfast Club zoom meetings.

Today, we chat back and forth about the actions that get leads and referrals. Sometimes, the steps we take need to be looked at to be sure we aren’t putting our eggs all in one basket. There are certain focused actions we can take that we are in complete control over, unlike some ways of advertising and getting leads, such as paid ads through Facebook or Google. 

The basic actions that we talk about in this podcast are proven by hundreds of thousands of loan officers who have used this strategy to ramp up their business and be in control of their leads and referral business. 

You’ll also hear why I always go back to one of my favorite quotes “Feel the fear and do it anyway.”

Want help with getting over the reluctance and fear of these actions? We can walk you through it on a free demo – schedule here.

Loan Officer Freedom