I can’t believe it’s already happening… again.

I was on a Zoom meeting on Thursday, and they were already talking about goal setting for 2025. 
 
Holy crap, I can’t believe it’s approaching that time of year again… everyone’s gearing up to set those big “goals” for next year.  
 
Here’s the reality: most people set these same goals every January, just like they did the year before…and the year before that.  
 
And guess what?  
 
They’re no further ahead today than when they first started this whole “goal-setting ritual.” 
 

For the past 25 years, I do things differently.  
 
I’m not about “wishful thinking” or lofty goals.  No ma’am, no sir! 
 
Instead, I map out real plans with concrete steps and deadlines that get you results. 
 

Let me share a story. 
 
Brian Fenlon struggled with his schedule and commitment. After a Plan Map Out, he went from 5 deals a month to 15 in just 8 weeks, including new realtor referrals
 

How did we help him, we tossed out the “goals” and crafted a step-by-step plan with specific daily actions and hard deadlines.  
 
After just 2 months of sticking to this plan, he surpassed his original “goals” and hit that 15-loan mark.  
 
It wasn’t magic—it was a real plan in action. 
 

So here’s my question to you: are you ready to break the cycle?  
 
Instead of setting another “goal” for the new year, let’s put a plan in place that will move the needle. 
 

Go Here and we’ll help you build your action-based plan with deadlines.  
 
No more New Year’s “goals” that never quite happen—this time, it’s different. 
 

Looking forward to seeing you make big moves, 
 
Don’t wait until January to start; book your call now, and let’s start planning your success today.  I’ll catch up with you when you go here.

When and Who Do You Call For More Referrals

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Jami discuss the staggering differences in closing ratios between social media leads and realtor referrals, emphasizing the need for effective prospecting strategies.

Discover the three essential groups of real estate agents that every loan officer should focus on: pre-coffee, post-coffee, and the coveted Focus 40.

Learn how to prioritize your calls, maximize your follow-ups, and leverage existing relationships to generate more referrals.

Want more loans? Visit wantmoreloans.com to set up your free coaching call!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Building a Winning Mortgage Business: Strategies for Focus and Accountability

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White dive deep into the common traits of top producers in the mortgage industry with Kevin Broughton.

Join us as we explore the three essential components for success:

  1. Product Knowledge: Understanding the ins and outs of mortgage products is crucial, but how do you balance learning with prospecting?
  2. Focus and Daily Success Plans: Discover the importance of having a structured daily plan and how to eliminate distractions to maximize productivity.
  3. Mindset of a Champion: Learn how to cultivate a winning mindset, overcome self-limiting beliefs, and embrace accountability to achieve your goals.

Kevin shares his insights from over a thousand one-on-one conversations with loan officers, emphasizing that success is engineered, not just a matter of luck.

They also discuss the significance of surrounding yourself with the right people and the power of community in driving success.

Don’t forget to check out the Loan Officer Breakfast Club for more resources and support in your journey!

Learn how to close an extra five loans a month at GetMoreLoans.com

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

You think this is hard? 

A few years back, I found myself in my Ford F-150 pickup truck, sitting in the parking lot with my head in my hands thinking that this loan officer work was just too darn hard… 
 
Leads were a little hard to come by, appraisals were slow, and I was having to make some difficult “your deal is going sideways” phone calls… 
 
As I was having my own little pity party, I heard an inner voice tell me to look up. 
 
When I did, I had a life-changing moment.  Let me explain further. 
 
When I looked up, on top of the building next to me, there were 3 men and 1 lady on top of the roof.  And this roof wasn’t like most roofs, it was a flat roof. 
 
Well, from time to time with a flat roof, you have to “Tar Mop” it. 
 
That’s where you get buckets of super hot tar (so it’s spreadable) and literally get kitchen mops, and spread the hot tar on the roof.  
 
I did that one summer when I was in high school and I can tell you it was the hardest job I’ve ever done.  The tar was super hot, it splattered on my arms causing instant burn blisters, the fumes from the hot tar were almost as bad as the mosquito bites and the sunburn from the hot Florida sun.  
 
As I looked up from my air conditioned seat in my truck that day and saw those 4 people working very, very hard in the most miserable conditions, I heard “that voice” again… 
 
“Carl, you want to know what hard work is, those 4 workers on that roof are experiencing hard work.”  It’s hot, spreading the tar is like spreading molasses, just backbreaking work… 
 
… oh, and by the way, it pays around $14 an hour at best. 
 
I then heard that voice one more time… 
 
“Carl, I’m asking you to do 3 simple things to make more money than you could have ever dreamed of…” 
 
I’m asking you to Talk, Type, and Think… Which you can do while sitting in an air-conditioned room, in a very comfortable chair… no fumes, no mosquitos, no sunburn… all while making more in 1 month than the roofers will make in an entire year.” 
 
Talk, Type on a computer, and Think.   Resulting in helping a lot of people, making lots and lots of money, and no tar fumes. 

and here’s the other thing, we don’t even have to think too much because we can just copy the already super successful, well, as long as that’s who we’re hanging with instead of the doomsayers.  
 
Once that was crystal clear in my head, I felt a wave of relief and gratitude wash over me like a warm blanket on a cold night. 
 
So here’s the thing, we are not in “hard times” right now, we simply have to talk (saying the right things to the right people), type (communicate and follow up with those people), and think (again, this is minimized by hanging out with the winners). 
 
Now, those that don’t do those things, those that try to do business the same way they did it last year, well, it could be a very very hard season for them coming up.  Don’t be one of them.  

We have to be adaptable and work the “Epic Success Plan” while talking, typing, and thinking.  It’s really just that simple and doesn’t involve buying a bunch of widgets.  
 
The Epic Success Plan is exactly what we are mapping out on our coaching calls with our high-level and high production (while low-stress) loan officers.  It’s absolutely amazing what can be covered, and the results some of the LOs get on even just 1 of these 1 on 1 calls. 
 
If you want a free sample of what even just 1 of those calls can do for you, I’ll give you one.  <no credit card, no “trail”, and no strings attached>  We’ll help you with what to say, who to say it to, how to communicate with them, and what the top producers are thinking… you know, their Epic Success Plan. 
 
Free Sample 1 on 1 Coaching Call 
 
Just go here and we’ll help you with the right activities, the right conversations, and with the right people… right now ☺.   Why, because that’s the way we roll around here.

Should I Float or Should I Lock

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Owen Lee share insights on the best practices for loan officers and borrowers alike.

Owen discusses the common concerns borrowers have about interest rates and how to navigate these conversations effectively.

He emphasizes the importance of locking in rates to avoid potential pitfalls and negative experiences at the closing table.

With real-world examples and a touch of humor, Owen explains why taking the sure thing can lead to better outcomes for both loan officers and their clients.

Don’t miss out on this informative discussion!

For more insights from Owen, join us every Thursday morning at the Loan Officer Breakfast Club, where he provides updates on the market and shares valuable tips for success.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom