There’s a phenomenon I’ve been talking about for years, and I call it “getting ready to get ready.” One of the biggest things that holds loan officers back is the feeling that they need to be “ready” before starting something new.
This inevitably leads to procrastination, and it holds LO’s back from making major progress in their businesses. Over the years at Mortgage Marketing Animals, I’ve found myself having the same conversations over and over again with LOs in the program. One of those conversations goes a little like this:
“I knew about Mortgage Marketing Animals 15 years ago, but I kept putting it off. My biggest regret is that I didn’t join back then—I would be way further ahead if I had just joined when I had first heard about it! I had friends that did and I could see them growing, but it took me another six to seven years before I joined.”
The reason so many people say they wished they had joined us earlier is because even within the first few minutes of their onboarding call, they developed a completely different view of their business and their lives.
Only after that first call did they understand the changes they needed to make and how to get ready to maximize their success. They realized they didn’t need to get ready to join Mortgage Marketing Animals, because they had no idea what to get ready for. It was just procrastination.
If you need help overcoming procrastination in your mortgage business, I think there’s one lesson we can all learn here. Just dive in and get started! Schedule a Discovery Call to see how our Program can help you overcome procrastination and other loan officer obstacles. You’ll be energized that you took the first step, and you’ll enjoy the process.
