It’s a funny thing.

Professional mortgage coaching can provide you with the guidance, support, and accountability you need to achieve your mortgage goals with confidence and speed. With a specialized focus on the mortgage industry, professional coaches are equipped with the knowledge and expertise to help you navigate the complexities of the market and stay ahead of the competition.

Success isn’t “avoiding problems”.  “Success” is handling problems quickly.  Success is how fast we identify what the real problem is, and then how quickly we address and fix the problems, and then how likely we are to learn from that experience and not duplicate that same problem.

It’s a funny thing how the different “classes” of LO’s react to our current market.

Those that don’t want to “address the real problem” point at “the market” as the reason things aren’t going as well as they want.

Those that are ready to do what it takes, well, they are asking LOs that are “up” in the current market, they are asking them how they are doing it… what specific action items they are doing.

They then simply copy their activities.  It’s really just that simple.

On a social media post, I was congratulating a dear friend and leader of our mastermind group on closing 42 loans of personal production last month.  (yeah, I verified it)

While most were skeptical (I understand that), only 1 reached out to me and asked if I could get her on a private Zoom meeting with just the 3 of us and map out how she did it.

During that 30-minute Zoom meeting, we identified how her process differed from his, and a couple of action items that she was doing differently than he is currently doing.

I loved listening as these 2 really smart people were exchanging ideas back and forth.

The point is… well, it’s really a question for all of my readers today…
Are we going to spend our time looking at charts and graphs that may help us justify closing less loans, or are we going to spend our time collaborating with those that are actually up this year from last?

Just know that both are available.  We just have to ask ourselves, which will serve us best…

I know you will make the right choice today all while you and I understand and feel for those that choose to look for justification and point at “the market” as the culprit.

I learned long ago, “the market” doesn’t dictate our success… “our actions”, working on the right productive proven things are what dictate our success.

I believe in you!

Your Wingman,

Carl White

PS.  When you are ready for a private Zoom meeting to collaborate and to see what are today’s best success action items, hit me up here.  I totally have your back (because I know you have mine).

Getting Results From Your Thoughts with Jolynn Craig

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White is joined by Jolynn Craig, a seasoned mortgage professional with over 22 years of experience.

Jolynn shares her inspiring story of taking a leap of faith and getting out of her comfort zone to pursue a career in the mortgage industry.

She discusses the importance of mindset, consistency, and taking ownership of one’s business.

Jolynn’s story serves as a reminder that growth happens in our hardest times and that success is possible even in challenging market conditions.

Tune in to gain valuable insights and motivation from Jolynn’s journey.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Using AI To Get Referrals From Referral Partners

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White is joined by Chris Johnstone, an expert in AI mortgage technology.

They discuss the advancements in AI and how it can be applied to referral partner marketing.

From using AI to search the internet in real-time to automating outreach and follow-up with referral partners, Carl and Chris explore the ways in which AI can revolutionize the mortgage industry. To learn more about this incredible opportunity, visit LOAITraining.com.

Tune in to discover how AI-powered loan officers can gain a competitive edge and increase their business.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Pondering Questions You Need To Know

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White takes us on a journey of self-reflection and growth.

He shares the eight questions that he ponders during his “pondering time” and discusses how these questions can help loan officers overcome obstacles, improve their skills, and create a more fulfilling and successful career.

From identifying struggles and obstacles to finding ways to demonstrate value to prospects and referral partners, Carl provides valuable insights and actionable steps to take.

Tune in to gain valuable insights and start your own journey of self-discovery and growth.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Worst advice ever to a loan officer

Professional mortgage coaching can provide you with the guidance, support, and accountability you need to achieve your mortgage goals with confidence and speed. With a specialized focus on the mortgage industry, professional coaches are equipped with the knowledge and expertise to help you navigate the complexities of the market and stay ahead of the competition.

I think I can pull this off without being too harsh… read on.

I was at one of our Loan Officer Bootcamps a couple of weeks ago and this super nice lady who is a loan officer was openly sharing what was holding her back.

That’s such an important thing to do by the way.  Find out what is holding us back (and we all have 1 if not a few things), then simply find somebody who has overcome that obstacle and do what they did.

Sounds simple… and the good news, it is simple. 
(That’s why I see so much growth with so many of the LOs that I work with, together we simply identify the obstacles and then remove the obstacles)

Anyway, I asked her what her obstacle was and she said “I need to get my scripts down perfect before I start talking with referral sources.”

“Who said that you need to be perfect?” I asked.

“A loan officer business coach told me I have to have them down perfectly because we only have 1 opportunity to get their business.”

That may be the absolute worst advice ever.

I felt the emotion creeping up on me… one of anger, and then empathy for this very pleasant lady who likely has lost literally hundreds of thousands of dollars in closed loans commissions for her and her family, waiting for that ever elusive “perfect”.

Here’s a couple of things you need to know as you are reading this.

1st of all, NEVER wait until you are “good enough”.  It’s my belief (and experience) that you were “born enough”.  You are already there.  At this point, it’s just a matter of getting guidance, from somebody that personally has the results that you are looking for and then immediately taking action.

2nd, the good news is there are hundreds of real estate agents that have closed 8 or more buyer-side deals in the last 12 months (my definition of “closing enough to go for the ask”) in your area.  
What that means is, we have plenty to practice on.  Heck, we could totally screw up on the first 10 or even the first 20 or even 30 and we still have hundreds and hundreds to get referrals from.

Never forget, there are 1,000 of “them” and only 1 of you!

The cost of waiting is enormous.  It’s the #1 enemy of success… waiting. 
The ol’ “Soon as <something> then I’ll take action” rascal raising his rascal head.

By the way, it wasn’t the loan officer’s fault she had missed out on so much and was at risk to tap out of a very very lucrative career that you and I are blessed to be in.  She just hadn’t had the truth shared with her, but now she knows.

So I shared with her an exact script that my personal loan team uses to help fund hundreds of loans each month. 

We overcame her major money-sucking, success-stealing obstacle in a period of about 5 minutes. 

And now she knows the reality of how success is made. 

1. Take action now, don’t wait for perfection.

2. Hang out with people that are already getting the results that you want and then do exactly what they show you to do.

Easy peasy

I suppose it wasn’t the “coach’s” fault either.  He/she obviously isn’t, or hasn’t ever, actually done the work, so can’t have the personal experience to know what it takes to be successful.  It’s not a blind man’s fault to run off a cliff… even if others are following.

When you are ready to discover what may be holding you back and how to overcome that obstacle(s), hit me up here and I’ll hook you up… all on my dime.

Loan Officer Freedom