Weird Ways To Get Leads That Close

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White dives into the essential strategies for cutting through the noise in the mortgage business and focusing on what truly works to grow your business.

He shares insights from a recent discussion in a loan officer Facebook group, where a member named Lisa asked about unique strategies to stand out in a crowded market.

He also addresses the common mindset trap of feeling like just another name on a list and emphasizes that you are enough as you are.

Are you tired of spinning your wheels and trying every new strategy without seeing the results you deserve? If so, this episode is for you!

Learn how consistent actions, relationship-building, and asking for business can transform your results.

Book a walkthrough of the Mortgage Marketing Animals membership at MMAdemo.com

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Business Plan Download for Loan Officers 

We’ve been getting a lot of questions about how to go into 2025 and what approach is best to be prepared. 

I’ve got good news for you. I sat down and put together a very simple, effective business plan. This is an easy-to-follow roadmap that will let you work your goals from realistic expectations, measurements, and results. 

It’s broken up into bite-sized chunks so it’s easy to fill out, maintain, and continue to track. 

We know the market has shifted and many loan officers out there have risen to the challenge, done the work, made the calls, and been consistent with the proven strategies of the Daily Success Plan – and they have literally been seeing the best months of their careers. 

We’ve built this loan officer business plan to help put a solid foot down. 

Here’s THE 2025 Loan Officer Business Plan For Top Loan Officers – yours for the taking, and completely free. Go ahead and share with as many loan officers friends as you want. 

Simply click the link below to access your easy-to-follow business plan. 

www.LoanOfficerBusinessPlan.com 

BONUS: I’ve also included a video, created to walk you through each step. 
It’s all laid out for you, leaving no room for distractions. 

Access The Plan Now 
www.LoanOfficerBusinessPlan.com 

Husband & Wife Team, Making It Work

With 27 years of experience in the industry, Kambi shares her journey of transformation, going from closing 2-4 loans a month to an impressive 9-10, and her ambitious goal of reaching 15 deals per month.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White and the husband-wife team of Danielle and Ken Prost discussed their successful mortgage business, which has seen them close over 200 units in a year, averaging about 25 units per month in recent months.

They shared insights into their dynamic, with Danielle serving as the non-producing branch manager focused on marketing and systems, while Ken operates as the loan officer handling client consultations.

They emphasized the importance of building strong relationships with realtors and networking groups, such as BNI, to generate referrals, and highlighted the need for consistency in their processes.

The couple also addressed the challenges of working together as spouses, noting the importance of staying in their respective roles, maintaining clear communication, and resolving personal tensions quickly to ensure a harmonious work environment. 

Whether you’re a loan officer, a couple working together, or simply looking for inspiration, this episode is packed with valuable insights and actionable advice.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Day 1 Get 1

With 27 years of experience in the industry, Kambi shares her journey of transformation, going from closing 2-4 loans a month to an impressive 9-10, and her ambitious goal of reaching 15 deals per month.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White talks with Krista Russo about the vital role of loan partners and the importance of having an assistant in the mortgage industry.

They dive into key topics such as:

  • What a loan partner is and when you need one
  • The challenges loan officers face without adequate support
  • How having a loan partner can free you up to focus on prospecting and growing your business
  • Strategies for finding and trusting the right assistant
  • The benefits of a structured hiring process and ongoing support

Krista shares insights on how to effectively manage your workload and the importance of aligning with a company that supports your goals. They also discuss the potential for growth in 2025 and how to prepare for it.

Whether you’re a seasoned loan officer or just starting out, this episode is packed with valuable information to help you thrive in the mortgage industry.

For more information or to reach out to Krista, email her at krusso@smprate.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Building Your Loan Officer Brain—and Your Business

In the dynamic world of mortgage lending, efficiency and client satisfaction are key. Loan Officer A.I. CRM, a groundbreaking innovation by Connection Inc., is transforming the landscape for loan officers. This blog explores how this CRM stands as a beacon of progress, offering unparalleled tools for success.

We all know the saying: “What doesn’t kill you makes you stronger.” But did you know that tackling hard tasks doesn’t just build character—it literally builds your brain?

That’s right. When you push yourself to do something challenging—like building relationships with realtors or handling objections—you’re not just improving your business skills.

You’re rewiring your brain to think smarter, act more confidently, and handle stress more effectively.

Let me explain.

The Science of Brain Building

Your brain is an incredible organ. When you take on something hard, it undergoes a process called neuroplasticity.

This is your brain’s ability to grow and adapt by creating new neural pathways.  (I always knew my master’s degree in Bio-Chemistry would help me some day…)

Think of it like a muscle: when you work out, your muscles tear and rebuild stronger. The same thing happens with your brain when you challenge it.

  • Handling Objections: Each time you respond to an objection like, “I already have a lender,” your brain learns to stay calm and think on its feet.

  • Building Realtor Relationships: Reaching out to agents, even when it’s uncomfortable, trains your brain to approach new situations with confidence.

The more you do these hard things, the easier they become—not just because you’re gaining skills, but because your brain is becoming stronger and more adaptable.

Ken’s Story: A Case Study in Brain Building

Let me tell you about Ken, one of our members.

When Ken started reaching out to real estate agents, he felt stuck. He dreaded the conversations and worried about rejection.

Every “no” felt like a punch to his confidence.

But instead of giving up, Ken leaned into the discomfort.

He saw it as a chance to grow—not just in his business, but in his mindset.

He started reaching out to agents regularly, practicing how to handle their objections.

At first, it was tough.

But with every conversation, his brain adapted. He got better at thinking on his feet, staying calm, and finding ways to connect with agents on a deeper level.

Fast forward a few months, and Ken was closing 8 more deals per month from realtor referrals alone.

More importantly, he gained a level of confidence that carried over into every part of his life.

That’s what happens when you embrace the hard stuff.

Why This Matters for You

Here’s the truth: The tasks that seem hardest—like building relationships with realtors or handling objections—are the ones that bring the most growth.

Each time you push through discomfort, you’re training your brain to:

  • Think creatively in high-pressure situations.
  • Handle rejection without losing confidence.
  • Stay focused and calm when things get tough.

And once you’ve built that mental strength, everything else in your business—and life—feels more manageable.

Ready to Build Your Brain and Your Business?

If you’re ready to take the leap and tackle the hard stuff, I’d love to invite you to a website walkthrough with me and my team.

I’ve created a system that not only helps you close more loans but also helps you build the mental tools to thrive in this business.

Schedule Your Walk Through Here

During the walkthrough, we’ll show you:

  • How to strengthen your skills with proven strategies.
  • Tools designed to help you conquer hard tasks with ease.
  • A supportive community that keeps you moving forward.

Click here to schedule your walkthrough now.

The Best Time to Start Is Now

Don’t wait for the hard tasks to get easier—they never will. But the good news is, you will get stronger.

Your brain will adapt. And soon, the things that felt impossible will become second nature.

Take the first step today. Schedule your walkthrough and see how we can help you not only grow your business but build the mindset to take on anything that comes your way.

Schedule Your Walkthrough Here

P.S. Remember, growth happens when you step outside your comfort zone. Let’s start building that stronger, more confident version of you today. Click here to get started.

Loan Officer Freedom