Daily Success Plan

“That’s small for me” he said.  I was taken back at first, and then realized he was right.

Let me take a step back and tell you what led up to this groundbreaking truth that all LOs should know about.

I was doing a private Zoom meeting with a loan officer who set up the meeting to discuss how to grow his business even more.

I asked him what his current volume was.

“My team did a little over $1Billion dollars last year,” he told me.  Knowing that my team still did more than that last year, but not too much more than that, I responded, “That sounds like a good solid number to me.”

But I saw the frantic look in his eyes, one of almost desperation as he blurted out, “But Carl, that’s small for me.  I know I can do so much more and I know you can help me.”

It then occurred to me he was right on both accounts, that number was small for him, and yes, I am known for helping LOs increase their loan volumes while decreasing their stress level at the same time.

So, when he said “That’s small for me”, I could see the desperate look in his eyes.  The same desperate look that loan officers have when they are closing 1 or 2 loans a month and they know that with just a few tweaks they could be at 5 to 8 loans a month.

Just like his own monthly mortgage payment was in jeopardy.

See, what normally happens is a loan officer gets to around 5 or 8 loans and they say to themselves, “This is good for me, this is what I’m capable of.” 

And then they back off and that’s where they stay… because in their minds, they have already pre-framed that 5 or 8 loans are “good for them”.

The real growth is when those people look at 5 to 8 loans is soooo much less than what they are capable of, look at that “low volume” as a reason to get frantic, and treat it like they are 3 touchdowns behind in the 3^rd quarter…

… That’s when mountains move…

Same thing for those of you closing 10 or 15.  Don’t be ok with that…

What if you found out that closing even more loans can come with even less stress?  When would you want to know that?

We all have to reframe that picture that we have of ourselves of “What is possible?”, or even, “What is POSSIBLY possible?”

That’s when the magic happens.  That’s when we see epic growth.  That’s when we begin to set real wealth for our family.  That’s when we can really give back to our community.

Now I’m not saying that we aren’t proud and encouraged by our / your current accomplishments.  You may have done very well so far, yes indeed.

But what if that is small for you?  When would you want to know…

When you are ready to see a walk-through of the all-new “Close More Loans Now” training site, Go Here and either me or my team will show you what’s available to help you Close More Loans Now.

I was hanging out with a buddy of mine, Tim, that owns an insurance company.  He was telling me how much better the insurance business is than the mortgage business because of residual income.

But see, he doesn’t know what you and I know…

First of all, the mortgage business is the best business I’ve ever seen. 

I’ve got a lot of friends that are in real estate, title, insurance, doctors, lawyers, restaurant owners, plumbers, you name it.

None have the unlimited upside like you and I have, AND the ability to call our own shots, and the option to be very successful AND have the evenings and weekends off (when done right, and myself and many others do it right).

You see, Tim thought that we get a customer, they borrow the money, we get paid (and we get paid well), and then we must find another customer.

What Tim didn’t know, is that isn’t how it works at all for those of us that have massive success following a plan.

First, we get a free army of salespeople that find the client for us… week after week, month after month, year after year…

… we call this free army of “lead finders” real estate agents…

<gasp>, that’s right.  We market to agents, and then the customer is naturally attracted to the houses that agents are helping to buy and sell, and then the agents refer them to us over and over, again, and again, month after month.

I call that “residual”.

I do a lot of upfront marketing to the agents, then once they start referring to me, our team simply closes them on time and gives a weekly update via a phone call (which we ask for more referrals on).  And that’s all the agents want.  We don’t have to buy them leads, they are the successful agents that get their leads from their listings.

But wait, there’s more…

Once we close them, we turn on our past database marketing program.

We call them 4 times a year with a proven script, we snail mail them once per month, and we send out a weekly email (not about mortgages… remember, they already closed).

Doing that, we average 1 to 2 closings per 100 people in our database each and every month. 

By the way, MOST of those closings that we get from that isn’t the past client.  It’s their friends, family, and co-workers that they refer to us.

Then we close them and follow up with them and they refer us even more friends, family, and co-workers who are buying homes or need a debt consolidation cash-out refinance.

Just like clockwork and resulting in a very predictable income…
… month after month, year after year, ummm, kind of like residual income…

The difference between my insurance buddy and you and me is, in the insurance company he gets a few hundred bucks year after year.

Whereas you or the average LO gets $3,000 (more or less) of profit every time we get a closing…

over and over and over…

Not a bad gig.

The secret sauce is, we have to simply follow the very simple plan and have the right scripts and say them to the right people.

I love this industry.

When you need help with mapping out the plan, or if you want to use the same scripts that my team uses, I’ll give them to you <no charge>>

These are the same scripts that our members use. 

We’ll show them to you here on a demo call.

Just click here and it’s yours for the asking.

See what you’ve been missing.