Getting More Loans Through SEO

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Chris Johnstone dive into the world of SEO and how it can help loan officers get more loans.

They discuss the importance of ranking on Google and the upcoming shift towards AI search engines.

Chris shares valuable insights on how to influence Google rankings and the significance of local authority in SEO.

They also touch on the pros and cons of using shenanigans in SEO and the benefits of being an early adopter in the AI search space.

If you’re interested in learning more about how to improve your online presence and get more high-quality leads through SEO and AI, check out toploai.com to schedule a consultation.

Don’t miss out on this valuable information that can transform your mortgage business.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Update: case study of a loan officer

We are in the middle of doing a case study, but I couldn’t wait for it to be done before updating you.

Get this, Drew Hittner started off with a tough January (like many did) with zero closings. And while most feebly pointed at “the industry is to blame”, not Drew!!

He focused on tracking lead generation and lead conversion, not fancy schmancy“sales avoidance” activity.

The result so far:
January: 0
March: 14 Closings

Impressive implantation of a solid plan.

While some do everything possible to avoid “sales activities”, Drew is embracing it and leading by example.

Is it your turn now?

Let’s find out here on a quick private 1 on 1 call.

#WhatRealSalesPeopleDo

The Random Act of Coolness

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Frank Garay discuss the incredible success and impact of the Loan Officer Breakfast Club.

They delve into the origins of the club, its unique features, and the positive and uplifting atmosphere it provides for loan officers in the mortgage industry.

With over 25,000 registrants and a daily live Zoom call, the Breakfast Club has become a valuable resource for loan officers looking to start their day on a positive note and gain valuable insights and motivation.

Don’t miss out on being a part of this inspiring community! 

Tune in to learn more about the Loan Officer Breakfast Club and how you can be a part of it. 

Join the club HERE and start your day with positivity and motivation.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

What CRM Should I Use?

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Chris Johnstone discuss the importance of choosing the right CRM for loan officers.

They delve into the benefits of using a CRM, the features of their own CRM, and how it can revolutionize your mortgage business.

They also share their insights on database marketing, the effectiveness of past database campaigns, and the impact of AI technology on streamlining communication with clients.

Additionally, they provide a step-by-step guide on how to get started with their CRM, emphasizing the 30-day money-back guarantee for users.

Tune in to learn how implementing a CRM can significantly boost your loan production and streamline your marketing efforts.

Don’t miss out on this valuable discussion on Loan Officer Freedom!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Let it go, just be nice

I was hanging out with a longtime friend a few months back and we were reminiscing about times back when we were in grade school (yeah, it’s been a while ago).

He asked me if I remember the time one of our teachers drew a circle in the chalkboard and made him stick his nose in the circle for 15 minutes as punishment for something.

As he was reminding me of the story (which I clearly remember), tears started running down his cheeks, just like they did that day so many years ago.

He still carried the shame and pain of the punishment that was so many years ago.

The funny thing is, neither one of us could remember what the crime was… just the punishment… shame.

I suspect that the “teacher” had no idea the impact that 15 minutes had on this wonderful man’s life.

A simple act, so many years ago, still had an impact of shame.

And this guy, well, let’s just say he’s a true “man’s man”. By the looks of him, he could have been a linebacker for the Dallas Cowboys. And yet, he is still impacted by this person (the teacher) who is likely to be dead and gone by now.

All this got me thinking of 3 things.

1. Let it go. People who have disrespected you and/or said or did things to belittle you, made you feel unworthy (I think this is why so many LOs are afraid of asking for the business)…

…They didn’t know what they were doing and they likely didn’t even know the real “you”. Forgive them, and forgive yourself for believing their crap.

2. Be nice to people. You never know the major impact you may have on people or how long it will impact them. Both good and bad.

3. You are worthy. You are worthy of great things and you are worthy of great business. I think this is why so many LOs fall for the ol’ crap about how making calls is a bad thing. So many LOs waste soooo much money buying the shiny whistle with the false promise of “they will come to you begging..” yeah yeah, blah blah.

So be good. Be nice. And forgive yourself. And most of all, YOU ARE WORTHY!

That’s it.

I Believe In You.

Loan Officer Freedom