AI for Loan Officers

Well, I should really call this “How a human beat a condor”… 
HUGE take-home message on this one FOR loan officers. 
 
A recent study was conducted on what is the most efficient animal on Earth.  In other words, how many units of energy to travel one mile, what animal uses the least amount of energy to do that. 
 
After measuring hundreds of different animals, they printed up the report.   
 
Just as an FYI, humans ranked in the bottom 3^rd… so not so good. 
 
The condor won.  Because it harnesses the energy of the wind to glide, it was the clear winner…. 

… UNTIL something happened… 
 
When they measured a human on a bicycle, the human won by a lot. Humans on bikes were tremendously more efficient than even the mighty condor. 

You see, man is a tool builder and a tool user.  That’s what sets us apart from all the others. 
 
Using tools is our “unfair advantage”. 
 
So that got me thinking… 
 
MAKE SURE TO USE TOOLS TO GIVE US THE ABSOLUTE ADVANTAGE!! 
 
So as loan officers, use power dialers, email marketing, texting tools, video marketing, use your CRM, ….. 
 
I think you are getting the picture here. 
 
Tools are what make us the masters of the animal kingdom and masters of our business. 
 
By the way, did you know that the LoanOfficerCRM.ai has all of those things, and more, in one simple tool? 
 
Yepper. 
 
Think PhoneBurner, BombBomb Video, Group Texting, SalesForce, AND the ability to look up Realtors production reports nationwide WITH their cell phones and email address… 
 
.. All in one easy-to-use tool. 
 
To see a quick demo, just go to LoanOfficerCRMdemo.com and I’ll hook you up for a 1 on 1 demo.  It’s CRAZY GOOD!

A buddy of mine, Kevin, made a great point the other day. Check this out…

Although the 13 colonies DECLARED our Independence on July 4, 1776, we didn’t really achieve it as a nation until 1783.

So when we celebrate “Independence Day” on the 4th, that wasn’t the actual day of our independence.

Nope.

Our Country is free today LESS because of the Declaration that was signed in 1776, and MORE because of the 7+ years of war that were waged after it to secure the OUTCOMES of our DECLARATIONS.

Moral of the story – If you make HUGE DECLARATIONS in life (and I recommend that you do), I wouldn’t recommend sitting back then and waiting for them to come true. I’d prepare for the war that will inevitably follow.

Reminds me of Susan Bingman when she told me, rather she DECLARED, she was going to close 8 loans in July. That may not seem like a big deal to many of you, but that was just 2 months ago and the most she had closed in any month so far this year was 2.

We mapped out her Fast Action 90-Day Plan together.

Her results so far, she has 9 set to close in July.

How did she do it?

First of all, she had a burning desire. Then she just simply followed a plan which started with a quick 1 on 1 Zoom meeting, just like we’ll do with you.

Just go here and I’ll set it up for you.

Fast Action 90 Day Plan

So make your deceleration, put together your action steps, and put your boots on, and let’s secure YOUR freedom.

Having a team that has closed literally over $1B a year time and time again, I’ve learned a thing or two.

One of the biggest lessons that I have discovered is, it’s easier to get people that are referring you a few deals a year, to send you more deals, than getting people who aren’t sending you deals to send you deals.

So it’s way easier to get “them” to send you even more… and I mean like WAY easier.

So here’s the plan:

1. Get a list of all the agents that have referred to you in the last 12 months.
2. Look up their production in one of the programs that shows their “buy side production”. (like MMI or LoanOfficerCRM.ai)
3. If you got a shot of at least 50% of the buy side units they closed, youare in good shape, no need to change anything (this will be rare)
4. If you got less than 50% of the buy side units they closed, this is your easiest and most effective targets to grow your business.
5. Simply call them up, tell them how much you appreciate working with them, and remind them that with your “Follow Up and Refer Back” program,(some of you may know this as our “Golden Eye Opener” program) that you will help them close even more of their current leads by following up on their prospects along with them.

The ”Follow Up And Refer Back” program that is part of the MortgageMarketing Animals system, averages an additional 16 closed deals to refer back to these agents each and every year, and we, of course, are the lender of those deals.

This has been such a game-changer for us, I’m sure it will be for you too.

So just to be clear, I’m not saying not to prospect to agents that you haven’t worked with before, I’m just saying let’s get more from what you already have first.

First = Fast Money ☺

If you are not sure what this killer system is, I’ll be happy to hook you up with exactly how it works (and there is no software or widget to buy).

Just go here and we’ll walk you through it. It just flat-out works ☺

Talk soon.

I just finished reading a study done by Northwestern University that was totally not what I expected, yet it makes perfect sense.

Check this out, this study found that simply sitting within 25 feet of a high performer at work can improve our performance by 15%.

But wait, the next finding was shocking…

Sitting near a low performer decreased performance by up to 30%!

Wow!!!

Come to find out this is called “performance spillover” and is a real thing.

“But wait, Carl, what if I work from home?”

Well, I would argue that this wouldn’t just be for who we sit next to, but who we hang out in online groups, who is on our / your Zoom meetings, who are we listening to, and who are we hanging out with (both during work and after).

It’s never been more important to hang out with the “winners” than it is now, and according to this study, even more important, to remove ourselves from negative situations/people.

So my gift to the industry has been to put together the largest daily gathering of POSITIVE Loan Officer WINNERS every M-F at 8:30 Eastern time for free.

Here’s Where We Meet Each Morning For Free

I’ve often thought that attending this daily meeting of awesomeness is one of the reasons my mortgage team is having a great year closing hundreds of loans each month…

… and now after reading this study, I have scientific proof of it.

So the moral of the story is, win with the winners and YES, it really matters who you hang out with.

Thanks so much for allowing me to hang out with you over the years.

See ya on the morning meeting,

Yepper, Kambi Heywood is on FIRE. I was just talking to her and she told me she has been in the business for 27 years and has been a steady 5 loans per month for quite some time.

Now that’s not to shabby at all, and most would call that pretty good, and most would be satisfied with “pretty good”….

… but not Kambi.

90 days ago she committed to our Call Stars program.

She just reported that after years of pretty good, that she has 11 loans scheduled to close this month!

So while most LOs are tapping out or at the very least, settling on smaller paychecks each month, she literally had a 110% increase in the last 90 days.

We call that “epic” where I come from.

She was telling me that with the extra money she made in the increase in loans last month, she used some of it to help her 17 year old son buy his first car.

She said he’s doing so well and I could tell she is so proud of him, that I could see the gratitude in her eyes when she shared this story on a Zoom call we were on.

So instead of “waiting until things turn around”, she is turning things around.

It’s what the winners do.

I’m sharing this today to help encourage and to show what happens when we commit to making things happen and actually do real sales activity.

We have really found that Call Stars seems to move the needle more than virtually everything else combined.

When you are ready to get a free live demo of how that works, Just Go Here <no charge>

We don’t stamp out fires, we create them!

Carl White