A Podcast for Loan Officers Ready To Ramp Up Business
The Number 1 Thing That Makes A Mortgage Loan Officer Successful



Asking for the business!
If you’re a Loan Officer looking to find success in the mortgage industry this episode will walk you through a full week’s worth of activities from top producing loan officers. The week in the life of a loan officer superstar.
By the way, there are only 4 activities to focus on. And a “full week” is only 4 days, we take Friday, Saturday, and Sundays off!
On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers around the world, I’m going to share with you the #1 thing that allows the top producing LOs and Branch Managers across the nation get more financial & time freedom.
It all boils down to simply asking for the business, but there are 4 particular activities we do Monday, Tuesday, Wednesday, and Thursday in order to ask for the business.
Want to know what they are? Keep listening…
If you’d like help implementing these strategies and reviewing the scripts we use set up your complimentary coaching call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest
Why You Don’t Need More Leads




If you think the sale is done once the loan is closed and it’s time to find brand new leads again, you’re letting Quicken Loans win.
Quicken Loans’ philosophy has a lot to do with retaining clients, in fact, it’s been said that their average retention rate is 77% where the average loan officer’s retention rate is 22%.
You don’t need more leads!
Unless you started in the business yesterday you have more than enough business to help you source even more loans, all without having to find brand new leads. The secret is figuring out what you’re currently doing with the leads you already have.
On this episode of Loan Officer Freedom, the #1 podcast for loan officers, Mike and I are sharing exactly what you can do to get even more business from the leads you already have.
If you have referral partners, a past database, pre-approvals, etc. you already have the “leads” you need. Now, it’s just about the scripting and the follow up. When it comes to overall client retention, the average loan officer has a retention rate of 22%. But here’s the thing, with the right scripting and the right amount of follow up you can increase that amount by 300%! I know because I’ve seen it and my team does it all the time. Keep listening to find out how you can source even more business without getting more leads…and share with a loan officer friend.
If you have questions about this topic, set up your complimentary coaching call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest
How To Handle The “Rate Shoppers”



Have you ever run into this situation before?
Borrower: “What’s your rate?”
You: [Your rate]
Of course you have, we all have! Here’s the thing, borrowers have been trained and conditioned to ask about rates and that’s okay. It’s okay if some people shop us sometimes.
On this episode of Loan Officer Freedom my dear friend and leader in the Freedom Club, Kevin Gillespie, and I will discuss how we handle rate shoppers and what you can do to BEFORE and AFTER they’ve asked the inevitable question…what’s your rate? We’re going to go over a few strategies and share a script with you. If you’d like to go over even more scripts and strategies set up your complimentary coaching call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest
How To Build A Team
If you’re busy, you don’t have a “busy” problem, you have a “lack of help” problem. Understanding the huge difference between those 2 issues is the difference between the “prosperous, yet free” loan officer and the “busy, restless, and discontent” loan officer.
This week, I’ve decided to replay one of our Loan Officer Freedom classics with my dear friend, and leader in the Freedom Club, Mr. Rayce Robinson. Rayce has transformed his business from being the sole loan officer to a Mortgage Broker with a small team.
But why should you even consider hiring someone to help you? How do you take that first step in hiring? Who do you hire first? What is your responsibility and what is their responsibility now that they are on your team? We’ll go into all of that on this episode of Loan Officer Freedom.
If you have questions about this topic, set up your complimentary coaching call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest
The Lies We’ve Been Told



It’s not that our mentors have been lying to us, per se, but the information that is typically shared with us loan officers and branch managers just isn’t truly helping us grow our business in the most efficient manner possible.
But all of that is going to change today!
If you’re still working nights and weekends I’ve got news for you, there is no such thing as “too busy” only not enough help. On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, Mike and I will show you how to start growing your business by 100%, 200%, even 300% or more with just a few tweaks.
On this episode we’ll cover how to:
– Work with top producing agents
– Hire someone to help you
– and much more!
If you’d like help implementing the strategies we’re discussing on this episode, visit: LoanOfficerStrategyCall.com to set up your complimentary strategy session.
Are You The Winning Lottery Ticket?



Why should a real estate agent refer to you? If you don’t have at least 3 reasons you can list off immediately, you’re going to want to hear this…
We get agents to refer to us because we are the winning lottery ticket! Meaning, in a totally cool way, we add even more value to their lives. So how do we add even more value?
On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, my dear friend Mike Cardascia and I discuss the 29 value propositions we use which just happen to be the same value props you can (and should) share with real estate agents you’re currently working with and the agents you’d like to work with in the future.
When people think about doing business with you, why should they choose YOU? You are more than worthy and deserving, so package up that value and tie a pretty bow around it as you present these value propositions with your next referral partner.
To get the list of all 29 value propositions and go over which value props would be best suited for you, visit: LoanOfficerStrategyCall.com to set up your complimentary strategy session.
If You’re Too Busy…You’re Doing It Wrong



Having a life of freedom and showing others in our industry how to have a life of freedom is a real passion of mine. If you’re just too busy and completely overwhelmed with the amount of work you’re doing, that’s totally uncool and to be quite frank, you’re doing it wrong. You can’t grow when you’re busy, but more importantly what’s it costing you by not having the right kind of help in your business?
My dear friend, and leader in the Freedom Club, Jen Conley and I are having a very candid conversation around what the implications are of being too busy as a Loan Officer. Jen has grown her branch in Ohio to own nearly 30% market share in her territory, without the proper help there is no way she would be able to do that, let alone sit here to chat with me to record this episode of Loan Officer Freedom, the #1 podcast for Loan Officers.
If you’re feeling stressed and overwhelmed in your business, this is the episode for you. I want to help you map out what it looks like to have the right team in place. If you’d like help implementing the strategies we’re discussing on this episode, visit: LoanOfficerStrategyCall.com to set up your complimentary strategy session.
How To Reverse Engineer Your Dream Life


What do you want, what do you really want? What does your dream life look like? Have you sat down and thought about it?
That’s exactly what we’re going to do on today’s episode of Loan Officer Freedom, the #1 podcast in the world for Loan Officers. We’re going to talk about mapping out, or more specifically reverse engineering, your dream life! In my opinion the word “realistic” is one of the biggest killers of dreams, so don’t think about what’s “realistic” we’re only concerned about what you want. Your dream!
I’ve seen it time and again, the Loan Officers in our private coaching group live out their dreams day after day because they’ve mapped out exactly how much income is needed in order to live the life of their dreams. Knowing how much income is needed, will tell us how many loans need to be closed every month; knowing how many loans need to be closed let’s us know how many pre-approvals we need each month; knowing the number of pre-approvals let’s us know how many leads we need to generate every month; and knowing the number of leads allows us to put forth the effort needed every day to attain our ultimate goals!
It really is that simple and all you have to do is reverse engineer the life of your dreams. I see dreams come true for loan officers in my group every single day, and it can happen for you too! Listen to this episode to find out how.
If you’d like help implementing the strategies we’re discussing on this episode, visit: LoanOfficerStrategyCall.com to set up your complimentary strategy session.
How This Simple Action Will Make You Wealthy As A Loan Officer


Matthew Enfield is a brand new Loan Officer (just licensed within the last 4 weeks) and is already set to close $2 Million in volume! He reached out to me on Facebook to say some of the episodes here on Loan Officer Freedom were very helpful for him as he starts his career in the mortgage industry. I felt so honored to be a part of his journey of awesomeness that I decided to have him on as a guest!
So the question is, how do you close $2M+ in volume in your first month in the business?! On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m going to have a pretty candid conversation with Matt about exactly what he’s been implementing over the last several weeks. By simply implementing much of what he’s heard here on the podcast has been the catalyst in moving the needle for him, but you’ll notice it’s a simple little action that he takes, consistently, to get the business. Whether you’re new to the business or a 20+ year veteran, this is a great episode for you to listen to and learn from.
If you’d like help implementing the strategies we’re discussing on this episode, visit: LoanOfficerStrategyCall.com to set up your complimentary strategy session.