Online & Offline Lead Generation – Episode 59

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One of the biggest mistakes we find a lot of loan officers doing is leaving opportunity on the table. Some loan officers believe offline lead generation is the best way to get in front of the customer and is the only way you should be marketing. While others believe the modern, convenient, and easiest way to get in front of the customer is by using online marketing tactics. My response every time to these statements is…do both! Combine your efforts so there is no opportunity left on the table.

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m talking to my good friend and business partner, Chris Johnstone, who is a master of online marketing. What he and I have done is combined our expertise from both an online and offline marketing perspective to get the best of both worlds. We use both online and offline marketing strategies to get in front of our customers by:

  • Marketing to our past clients.
  • Marketing to potential referral partners.
  • Marketing directly to the consumer.

In this episode, you’ll learn

  • Which 3 campaigns you can use on Facebook today.
  • How quickly you can expect to get leads & how quickly those leads turn into closings.
  • How to use Facebook & traditional offline marketing tactics together.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at

About Our Guest:

Chris Johnstone
Connection Incorporated