The Evolved Loan Officer: What You Need to Know to Be Successful

I sit around and think about stuff… like, what stops people from being their best? How do the most brilliant people I know sometimes struggle in their business? What would it take for people to really fire up their inner greatness and go for it?

And then I remember that somebody somewhere along the way said something that became their reality. Maybe they were told they would never be good enough, or that they would never amount to anything or that they should just settle for what they could get. Those are the voices that get inside a person’s head, especially if they hear them when they were kids. (Ask me, I know…)

Anyway, I’ve come to learn that one of the sorry / not sorry things that life does is it brings us what we need to become our best self. Challenges and mistakes and “failures” only happen when we don’t know something – yet. We do our best to avoid those things but the reality is that they help shape who we are over time. They make us stronger, smarter, better.

I read somewhere that personal evolution is about stripping away what isn’t you, shattering the myths that hold you small and taking apart the belief systems that you never questioned before until you know what you really, authentically stand for in life. That doesn’t sound like much fun.

But if you think about it, growth inherently means discomfort because you are going past what you know into places you don’t know. And, really, personal growth means you’re always going to the unknown so you’re going to be uncomfortable until you figure it out. That’s probably one of the secrets to business success right there – get comfortable with being uncomfortable.

To get back to the subject, what does all my thinking mean for your business?

In my mind, there is such a thing as ‘desirable discomfort’. I mean, you’re going to have some discomfort along the way but, for me, if I can choose what it is and when I’m going to experience it, it somehow makes it a little easier to get through it. And I think that’s what it means to be an evolved loan officer – you know it’s not always going to be easy and you show up anyway.

I don’t think that being ‘evolved’ means you sit on a bed of lotus flowers with a gong bell every day. Instead, I think ‘evolved’ means that you got the experience and the commitment and the courage to keep going in the face of what could be daunting odds. An ‘evolved’ loan officer is someone who understands that people are behind the deals… that the deal is not about the property but the family whose life will be changed by living there. An ‘evolved’ loan officer gets out of their own head enough to say yes to being the best self they can be that day, to being greater through service to others, to making the calls and having the meetings and working with their team to get the deals done because it’s all about helping people with every deal.

The evolved loan officer has the responsibility, and the capability, to bring together all the elements needed to drive deals to help people get what they want – the family who is buying the home, the realtor who is making commission to feed their family, the team member who gets paid for their contribution. It’s a whole system – and the evolved loan officer puts it together and makes it happen.

9 Things You Can Do to Be an Evolved Loan Officer

1. Stop making it about you and focus on others. If you don’t show up, a lot of people will miss out on the opportunities you would generate by finding deals and making them happen.

2. Make sure you are current in your knowledge and credentials. If you need to upgrade your skills or licensing or credentials, just do it. Anything less means you are out of integrity.

3. Revisit your business plan to see how you’re doing. Be honest with yourself. Make sure that what’s on your to-do list really matters. If you’re off-track, catch it and course-correct it now.

4. Stop listening to the voices and start acting on what you know to be true. I guarantee you that each and every one of those critics in your head are dead wrong! Every time one of them squeaks, take immediate action. Just like darkness cannot live in the light, those voices don’t matter when you’re doing the right thing.

5. Get out of perfection and get on with it. Today is it – this is all we ever get, really. The only moment that matters is right now. Good is good enough. That’s it. Imperfect action is better than perfection that never happens. Just go make that call or see that client or celebrate a victory with your team – that matters more than waiting for the perfect circumstances to take action.

6. Automate routine tasks. You need to focus on high-yield activities – the ones that only you can do. If a task can be automated, or delegated, that’s the right way to handle it. Nobody else can do what you do. Your team, your family, your clients, your realtors are all depending on you to do what only you can do. So figure out how to get everything else handled and go do what you are uniquely qualified to do.

7. Teach people. People don’t like to be changed – but they like to learn. More educated realtors means more deals. More educated clients means cleaner, faster-closing deals. More educated team members means less hands-on work for you. Invest in the people around you with your knowledge and it will pay off big-time.

8. Create a business culture that puts people first. Putting people first means your customer service will be excellent, you will be more creative in solving problems, your team will have their GPS on how to make decisions and your company will be a good place for people to contribute their time, energy and expertise. That creates teams, loyalty and good ‘feels’ (which can help carry you through the tough times too).

9. Live your values. When you are aligned with and act from what you know and believe, you are congruent. Relationships, conversations and activities become simpler. You have transparency and authenticity and clarity when you know and live your values. You make business decisions from that deep place within where you know what’s right for you (or not). Your values are like a GPS that help you walk away from deals that aren’t a fit. And you can make the most of opportunities that come your way because you just *know* when they’re right for you.

So being evolved is an everyday, right-here, right-now way of living and working. It’s a philosophy and a way of operating in the world. It’s a way to create next-level success that can exceed any of your wildest dreams.

And, just in case you do happen to get a big gong bell in your office, let me know. I’ve always wanted to ring one of those…

Carl White, Chief Officer of Coolness
Article Originally Published on LinkedIn

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The Top Opportunities for Loan Officers Today

Loan officers are smart, make the most of their resources, build relationships and live on making things happen for their clients. After all, that’s the nature of our business. But I have another take on that for you… here are what I would say are the top opportunities for loan officers today, should you choose to accept the mission behind them.

Screw Up
Yes, you read that right – screw up. Bad. Really blow a deal out of the water every which way you can… miss deadlines, communicate in vague terms, screw up the paperwork, etc. If you’re gonna mess up, get it all out of your system in one blazing shebang of a bad deal. Why? Because it will never, ever happen again. You will learn more from a deal gone sideways than a dozen deals that go flawlessly, so long as you’re paying attention. So screw up, learn from it and never go back.

Exhaust Yourself
Loan officers will often get up with the sun and work until all hours of the night. That’s awesome! Do it again tomorrow, and again the day after that. Do it so that you don’t even know what day or time it is… do it so your family has to introduce themselves to you and you don’t know the meaning of a hot meal. Exhaust yourself so utterly and completely that you can’t fight your own success because, when you’re that exhausted, you’ll either get out or get smart. If you get out, this industry wasn’t for you in the first place. But when you get smart, there’s nothing like it. You can literally create the lifestyle of your dreams when you build your business right. So exhaust yourself until you have no other option than to work smarter. (Been there, done it. This works.)

Get Rejected
I mean it – get more no’s than you thought people could say in a day. Get to love the word no because it’s the one word that will inevitably lead you to a yes. You won’t know when it will happen but, at some point, you will hear a yes. Some might call it working the numbers but I call it working the no. This is literally the fastest way to learn the fine art of turning rejection into revenue.

(Bonus: ‘working the know’ is a play on words that I might explore in a future post. Are you interested in that? Let me know.)

Play Small
Let the phone be bigger than you in your business. Take only the cherry-picked deals – not the ones that need a little elbow grease. Close one, maybe two, loans a month if it’s a good month. Live on ramen noodles and cereal. Cross the vacations and massages and new car off your to-do list. Don’t push any conversation if it might make you look ‘sales-y’. Keep doing what you’ve always done to stay small, invisible and safe. In fact, reduce whatever you’re doing so you’re only closing one loan every other month. Play small until you remember in your cells what it feels like for life to pass you by… play small until that bigger part of you says NO MORE! That’s your pivot point. That’s when you know, like you know you are a man or a woman, that you will never, ever experience playing small again. You got that lesson. That’s when you can get on with being your best self, serving your clients and living a bigger life.

I know I said that these are the top opportunities for loan officers today – I still mean that. There are times when you get knocked down and you have to get up again in business, whether you have to crawl or claw or fight. You have to be able to take it and keep moving.

And yes, there are times when you have to learn the hard way. I prefer to think of it as learning through opposition, because the learning – the kind you can’t forget – happens when you experience the opposite of what you really want.

In fact, in my experience, going through these kinds of situations is almost a rite of passage for loan officers. Selfishly, I want to help you change that. Sharing what I know gives me indescribable joy when I see the difference it makes in people’s lives. But sometimes people just gotta learn their own way.

If you’re one of those people who need to learn the hard way, then I wish it’s as easy and quick as possible for you.

But if you’re one of those people who want to make it as easy as possible to learn, go and grow, then get my latest book – www.CrushingCallReluctance.com – and take advantage of the free session I am offering there. Seriously.

Now I want to learn from you. What do you see as ‘opportunities’ that didn’t feel like it at the time? What ‘opportunities’ grew you and your business because you endured them? What were some of the nightmares that caused you to become better at what you do?

I want to know because I want others to see your story and be inspired by it. Share what you’ve experienced loud and proud in comments below – and then comment on others’ stories to let them know you’re inspired by what they’ve shared.

After all, to paraphrase a teaching I read, these kinds of opportunities show that we’re all just walking each other home.

Carl White, Chief Officer of Coolness
Article Originally Published on LinkedIn

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#LoanOfficer #LoanOfficerFreedom #LoanOfficerFreedomPodcast #LOFPodcast #LOFBlog #LoanOfficerFreedomBlog #TheMarketingAnimals #AgentMastermind #MortgageMarketing #MortgageMarketingAnimals #TheMortgageMarketingAnimals #FreedomClubFriday #LOFreedomClub #FreedomIs #MastermindRetreats #ThorsHammer #AxeOfFreedom #CallReluctance #CrushingCallReluctance #ChiefOfficerOfCoolness #WorkWithWetPants #BeMoreFootbally #LORollerCoaster #StopTheRollercoaster #GreenOnAPickle #AlwaysBeClosing #MortgageIndustryGoingStrong #MortgageCoaching #LoanOfficerCoaching #HighEndCoaching #LifeCoach #LoanOfficerLife #LoanOfficerLifestyle #LoanOriginator #LoanOriginators #LOCoaching #Mortgage #MortgageAdvisors #MortgageBanker #MortgageBanking #MortgageBroker #MortgageCoach #MortgageConsultants #MortgageExperts #MortgageGuru #MortgageIndustry #MortgageIndustrySpecialist #MortgageLender #MortgageLife #MortgageLifestyle #MortgageLoanOfficer #MortgageLoanOfficers #MortgageLoanOriginator #MortgageLoans #MortgageOriginator #MortgagePro #MortgageProfessionals

Are You Meeting Your Own Expectations?

Being a loan officer is a big responsibility. Because of what you do, a family will have their dream home – or not. A single young adult can buy their first new home – or not. Your family gets the lifestyle they want and deserve – or not. You get to do what you love – or not. When it’s the ‘or nots’, that’s when you are probably not meeting your own expectations around your business goals and results.

So let’s break this down… what is the anatomy of not meeting your own expectations?

Well, you probably get excited about the outcomes and start out strong. You make your calls, looking for the win and, when you get no’s or a lack of interest or lots of voicemails, your enthusiasm kinda shrinks up. You had high hopes and expected things to go the way you wanted but, when they don’t, you take it as a personal hit to your confidence. You aren’t meeting your own expectations.

Now chances are, if this is the case, you’re probably an attractive person. And no, I’m not just saying that to suck up! Seriously – attractive people just don’t have practice with the ‘no’s’ in life. So that’s the first thing here – look in the mirror and smile at what you see because the smile is what people are going to remember about you.

Next it’s about how heavy that phone gets as you are making your prospecting and touch-base calls with people you know, referrals, previous clients and people you want to meet. If you find yourself distracted by, well, anything, call reluctance is probably getting in your way.

If that’s the case, congratulations! The most successful salespeople have experienced call reluctance too. That means you are destined for greatness because you are in touch with the fear. Now let’s get you past it.

Are you following through on what you know how to do in making your calls? Do you have the contact information you need ready? Have you set aside dedicated time to make your calls? Do you have someone answering your phone for callbacks while you’re dialing? Do you have a script to help prompt you through the call when you reach someone on the other end? Do you have your calendar open so you can schedule a face-to-face meeting?

If you aren’t sure about how to set yourself up to be successful in meeting your own expectations when making calls, I can help you have the confidence you need to get it done. In fact, me and my buddy Kevin Gillespie wrote a whole book on this – you can see it at www.CrushingCallReluctance.com. But I digress…

Only One of Four Things Can Happen

When you have yourself geared up mentally, and you are prepared with a proven system (like what we teach), only one of four things can happen.

1. There’s not a love match.

Sometimes, even when you execute perfectly, you and that other person just aren’t a good fit to work together. In that scenario, remember that your true commitment is to help those who want to be helped – by YOU. You are developing a relationship to help them get what they want. You are both servant and adventure guide in the process. If you aren’t a fit together from the first call, it’s going to be painful for both of you. Just let go and move on.

2. You got unexpected training.

Making mistakes in a sales process are never easy or comfortable while you’re in the middle of them. If you said something that just didn’t fly or make sense, apologize and make it right. If you don’t know something, say so and commit to getting the right answer. Make sure that what you’re saying is what the other person is hearing so there’s minimal miscommunication. Then chalk it up to training – be authentic and transparent about it. Sometimes that is the way you will create bridges with another person who recognizes you are doing your best and they genuinely like you for that.

3. Not right now.

Timing is everything. Part of why you make calls consistently is so that you stay top of mind and you’re right there when that person is looking for a loan or to make a referral. But if and when that doesn’t happen right now doesn’t mean it will never not happen. (Think that three times fast – sheesh.)

The point is that if they didn’t say yes right now, the timing might not be for right now. That just means you have more time to build that relationship until they’re ready to say yes.

I know a loan officer who made his calls every Monday for more than a year. One Monday, he didn’t make his calls and one of his real estate agents – who never picked up the phone – posted on Facebook that he must be dead or it’s not really Monday because he didn’t call! And then all that agent’s real estate agent friends got to see his name on her Facebook wall, so he got even more connections from that post! So make the calls and trust the timing is happening on a bigger calendar than the one you use to schedule appointments (get it?).

4. They say yes.

What? They said YES??? Yep, that’s what happens when you use your system, are consistent in showing up and making your calls, build your relationships over time and are in the right place at the right time.

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Now, it may take a lot of those first three scenarios to get to the fourth one where they say yes – but it’s a numbers game. The more no’s you get, the closer you are to that ‘yes’ scenario.

And if you want a system that works to help you with CrushingCallReluctance.com, check out my new bestselling book. It’s the investment that will pay you back – I guarantee it.

Carl White, Chief Officer of Coolness
Article Originally Published on LinkedIn

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#LoanOfficer #LoanOfficerFreedom #LoanOfficerFreedomPodcast #LOFPodcast #LOFBlog #LoanOfficerFreedomBlog #TheMarketingAnimals #AgentMastermind #MortgageMarketing #MortgageMarketingAnimals #TheMortgageMarketingAnimals #FreedomClubFriday #LOFreedomClub #FreedomIs #MastermindRetreats #ThorsHammer #AxeOfFreedom #CallReluctance #CrushingCallReluctance #ChiefOfficerOfCoolness #WorkWithWetPants #BeMoreFootbally #LORollerCoaster #StopTheRollercoaster #GreenOnAPickle #AlwaysBeClosing #MortgageIndustryGoingStrong #MortgageCoaching #LoanOfficerCoaching #HighEndCoaching #LifeCoach #LoanOfficerLife #LoanOfficerLifestyle #LoanOriginator #LoanOriginators #LOCoaching #Mortgage #MortgageAdvisors #MortgageBanker #MortgageBanking #MortgageBroker #MortgageCoach #MortgageConsultants #MortgageExperts #MortgageGuru #MortgageIndustry #MortgageIndustrySpecialist #MortgageLender #MortgageLife #MortgageLifestyle #MortgageLoanOfficer #MortgageLoanOfficers #MortgageLoanOriginator #MortgageLoans #MortgageOriginator #MortgagePro #MortgageProfessionals

Call Reluctance Will Kill Your Business (If You Let It)

I hate for that to be the introduction to this post but I thought it best to put it right out there. Better you hear it from me now than from your future empty bank account.

So what are some of the factors that cause call reluctance in the first place?

First, let’s talk about your personal sales-esteem. When I say that, it’s about your self-confidence when in a sales scenario. Maybe you’re new to sales, or you’ve got experience but you’ve heard ‘no’ a lot or had people take out their frustrations on you when you’ve called before. If your sales-esteem is low, that would make it hard to pick up the phone, no doubt.

Naturally, another factor is not knowing what to say. Those first few seconds on the phone (or in a first face-to-face meeting) can be a little chilly or awkward if you’re not ready with something to say.

If distractions are in the way, like tweets singin’ your name or email pinging you or even a root canal at the dentist, it’s hard to focus and make things happen with calls.

Another good one is if you don’t have the contact information in front of you and you have to hunt around for it. That extra step is enough to put off making calls – believe me, I know.

Maybe you think you need to have more discipline… and, if that’s the case, I’m here to tell you that discipline is over-rated. Why? Because if you want something bad enough (think Chunky Monkey ice cream late on a Saturday night), you will get it done. When your desire is bigger than whatever is blocking your path to it, you will make your calls.

If you aren’t dialed into the fact that you are making it possible for people to live in their dream home because of that call you’re about to make, that’s a problem too. You have the potential to change people’s lives. When you really ‘get’ that, there’s no phone big enough to stop you from making that call.

When you find your groove on making calls, you find your sales rhythm and you create momentum in your business. You find that you look forward to making sales calls and having conversations that matter in the bigger picture. You finally figure out that this isn’t about you – this is about what you can do for the person on the other end of the phone. And when they know that, your business will grow naturally.

I’ve been a mortgage loan officer for a long time now, so I can tell you one of the biggest secrets that I know absolutely works to be successful in our industry – be humble. Just show up. Get out of your own way by focusing on the other person. Share how you can help someone get what they want. And make the calls.

I am so passionate about this topic that I sat down with one of my friends – Kevin Gillespie, one of the top trainers in our business – and we wrote a book. In fact, it’s a best-selling book. And you can get it here: www.CrushingCallReluctance.com.

If call reluctance has ever been, or is right now, a factor for you, I’d love to hear from you. I want to know your story about it – how it showed up, what it did (or is doing) to your business and how you overcame it (or why it’s important to you to overcome it right NOW). I’m serious – let me hear from you below.

And, if this is something that’s up for you right now, I really want to hear from you. Know that you can get past it – I promise you. Every great salesperson has had at least a brush with this, and a good many – including me – have gotten smacked by a big heavy dose of it. Maybe it’s a rite of passage… in any case, don’t let it kill your business. Instead, consider this your invitation to crush your call reluctance – I’m here to help.

Carl White, Chief Officer of Coolness
Article Originally Published on LinkedIn

Ten Cents of Water for $2.50: Convenience Trumps Price Almost Every Time

So thirsty, have to pee, so thirsty, have to pee!  Just up head I see my favorite local convenience store.  I pull in, park right in front, jump out of the car, run inside to the men’s room.  Back out, grab the biggest bottle of water they have, oh and a vitamin water, and a Slim Jim. Nope, put Slim Jim back. I’m “being good right now”.  OH, they have turkey jerky instead! Definitely need that. “Ring me up Mr. Cashier”. Cashier says, “Carl that will be $12.50”. Swipe my card, and I’m out the door.  It only took 8 minutes out of my time, and wow does that $2.50 bottle of cold water taste good. But wait, $12.50 total? How much was that turkey jerky? Who cares! It is really hitting the spot right now.  I may stop by for more tomorrow . . .

People really value convenience.  Now we all know someone that will shop that bottle of water until they find a $5 for 24 deal. Then they will pack water and a snack for the road. However 99.99% of us just aren’t that person.  We want to be able to proceed with something with little effort or difficulty.

Convenience: the state of being able to proceed with something with little effort or difficulty.

Point being the less pain we feel in doing something, the more likely we are to do it, and then do it again.  And also recommend that others follow suite.

So let me ask you this friends, how painful is your mortgage process?  The big online mortgage companies are all advertising how convenient they are.  Since we know Rocket Mortgage is smoke and mirrors, how do we offer the same convenience?

Everyone assumes its technology, but let’s go the old fashioned way first. Convenience is in the eye of the beholder.  So let me ask you, did you design your loan process around you or your customer?

I sat down with our digital marketer to write a Facebook ad recently.   The digital marketer asked me to start by writing out what my clients hate.  Well, that was easy to list: Bank statements! Processors that over ask for things, taking too long in underwriting, last minute signatures on forms.  Documents sent in ten different ways!

DM:  “Carl, that’s what you hate. I asked what your customers hate.”

Me:  “Oh? Don’t my clients hate the same things I hate? “

DM:  “NO. You are not you, you are them.” “Try again.”

Me:  “Okay then” . . .  re-thinking . . . re-thinking . . . “They hate uncertainty. They hate feeling messed with.  They hate it when we aren’t helpful, or talk down to them. They hate it when we make things so darn hard they want to give up.  They hate inconvenience. “

Technology can open the door, but what your customers really want is set expectations, consistency and helpfulness.

If you need some help putting together your perfect loan process, hiring the right staff to carry out the process, and recommendations for the best technology to use, come join us at our next 3-day event. You can get the skinny on that here: http://www.mastermindretreats.com/

Remember: Convenience is in the eye of the beholder.

Yours in Coolness,
Carl
Article Originally Published on LinkedIn

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#LoanOfficer #LoanOfficerFreedom #LoanOfficerFreedomPodcast #LOFPodcast #LOFBlog #LoanOfficerFreedomBlog #TheMarketingAnimals #AgentMastermind #MortgageMarketing #MortgageMarketingAnimals #TheMortgageMarketingAnimals #FreedomClubFriday #LOFreedomClub #FreedomIs #MastermindRetreats #ThorsHammer #AxeOfFreedom #CallReluctance #CrushingCallReluctance #ChiefOfficerOfCoolness #WorkWithWetPants #BeMoreFootbally #LORollerCoaster #StopTheRollercoaster #GreenOnAPickle #AlwaysBeClosing #MortgageIndustryGoingStrong #MortgageCoaching #LoanOfficerCoaching #HighEndCoaching #LifeCoach #LoanOfficerLife #LoanOfficerLifestyle #LoanOriginator #LoanOriginators #LOCoaching #Mortgage #MortgageAdvisors #MortgageBanker #MortgageBanking #MortgageBroker #MortgageCoach #MortgageConsultants #MortgageExperts #MortgageGuru #MortgageIndustry #MortgageIndustrySpecialist #MortgageLender #MortgageLife #MortgageLifestyle #MortgageLoanOfficer #MortgageLoanOfficers #MortgageLoanOriginator #MortgageLoans #MortgageOriginator #MortgagePro #MortgageProfessionals

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