When you got into this business, you formulated a way to go about doing it successfully. For example, whether your marketing plan was about networking or speaking or asking for referrals or relying on community members or going to church more often to meet people, you had a plan. And you got some success with that plan. Why? Because even a blind hog gets an acorn every now and again.

Now, there are a lot of things you could do to make your business more successful. And my team and I are happy to share everything we know about that with you.

But here’s the thing – if you think you already know what’s going to make your business successful, you won’t hear a thing we say. In fact, it means your conditioning is running your business.

What’s conditioning? In psychological terms, it’s also called the Law of Effect, which was coined in 1905 to describe what happens when someone experiences either a positive or negative effect from something they did. So, if you did something that worked, you will do it again. If something didn’t work, you will be averse to trying it again.

B.F. Skinner came along and upgraded the concept to something he called “operant conditioning”. For a good time, check out The Big Bang Theory’s approach to operant conditioning.

The point is that, if you haven’t upgraded your systems, your marketing, your approach, your conversation, your marketplace positioning, your online presence, your advertising strategy, etc. in a long time, you might be a victim to your past conditioning. You think you already know what you need to know so you’re not open to new ideas. Maybe you don’t want to rock your own boat but you could be missing efficiencies, customers, revenues and new team members to help you be even more successful.

I can hear it already… yes, “victim” is a strong word here. BUT, if you don’t even know it’s happening, you’re not volunteering to be stuck, right? The good news is you can take the proverbial handlebars of your business back by being willing to explore new ideas. (Who uses reins in business anymore, right?) (Just proved my point there, didn’t I?)

Even good conditioning can run it’s course. It’s important to recognize if you are stuck in your business, if it’s running you, if you could be doing something different to make things easier for you, your team and your customers. Because you’ve been doing what you do for a while, you may not be able to see that on your own. That’s why my team and I offer personal strategy calls and everything else we do. Your eyeball can’t see itself without a mirror and you might not be able to objectively see what’s happening in your business without a sounding board.

If you’re getting a ping, a sting or a ‘charge’ when reading this, that’s a sign something in you knows it’s time for something new. You don’t need to do it alone – just schedule your 1:1 session here today.

Carl White, Chief Officer of Coolness
Article Originally Posted on LinkedIn

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