So often I hear people talking about how loan officers should market or advertise themselves. Typically, it’s half & half…half of ’em say to market strictly online using Facebook ads, Google, Zillow leads, etc. and the other half talk about marketing strictly offline using referral partners, teaching classes, in-person relationship marketing methods, etc. What do you think? Is it better to market online or offline?

The one thing I don’t hear loan officers talk too much about is marketing to their database. Let me ask you this if I told you, you could get an extra 2 – 3 loans per month from talking to people you’ve already done business with, would you believe me? I’ve found that one of the most effective ways to get more deals, like, right now is to market to your database using both online AND offline marketing methods!

In this video, I literally walk you step by step on how I personally market to my database in my branch and how we average 1 – 3 closings PER MONTH for every 100 people in our database. So if you have, let’s say, 300 people in your database you could potentially see 3 – 9 closings per month just from marketing to your past database. Click here or the image above to watch the video, and I’ll see you on the inside.