Make It a Profitable First Impression

On this episode of Loan Officer Freedom, the #1 podcast for loan officers in the world, I’m going to share with you why it’s so critical to have a formula for creating a profitable first online impression. Whether it’s your About Me page on your website or your social media profile, stick to the things that work when presenting yourself. 

We all know that the first thing people do these days is check out your online presence. Let’s say you leave your voicemail, with your name and the reason for your call… they listen and then hop on some sort of device and peek through the little (not so little) hole called the internet. Yup, somewhere on there…they’re going to find you. 

Make it a profitable first impression. 

The levels of intimacy you show in your delivery is categorized by warm to warmest. I’ll explain all those and more in this podcast along with the perfect formula that consists of the 3 main pieces of information that you MUST include in both your About Me and social media profiles

Tune in to hear just how I position each one…
Not sure how to set this all up and need examples? Hop on a call today with us and we will help you set it up using this formula. Find a time here that works for you.

Loan Officer Rollercoaster

In this quick hit video, Mike Cardascia, top strategist at The Mortgage Marketing Animals coaching program, goes over what he refers to as the loan officer rollercoaster and how you can learn to align your activities for a steady and consistent loan flow. So, where should you be focusing at each stage of your mortgage business? Find that out as Mike shares these quick tips with you…

ICE ICE Baby

“Ever wonder what should you do next to give you the highest likelihood of getting another purchase loan in the pipeline?  Here’s a short and easy formula that I have used for years.  It helps to get time wasting and “grinding” activity off of your radar.

“You can learn many more formulas by jumping on a free strategy call with one of our coaches here at Mortgage Marketing Animals.

You think this is hard?

A few years back, I found myself in my Ford F-150 pickup truck, sitting in the parking lot with my head in my hands thinking that this loan officer work was just too darn hard…

Leads were a little hard to come by, appraisals were slow, and I was having to make some difficult phone calls… <those are never fun>.

As I was having my own little pity party, I heard an inner voice tell me to look up.

When I did, I had a life changing moment.  Let me explain further.

When I looked up, on top of the building next to me, there were 3 men and 1 lady on top of the roof.  And this roof wasn’t like most roofs, it was a flat roof.

Well, from time to time with a flat roof, you have to “Tar Mop” it.

That’s where you get buckets of super hot tar (so it’s spreadable) and literally get kitchen mops, and spread the hot tar on the roof.

I did that one summer when I was in high school and I can tell you it was the hardest job I’ve ever done.  The tar was super hot, it splattered on my arms causing instant burn blisters, the fumes from the hot tar were almost as bad as the mosquito bites and the heat burned from the hot Florida sun.

As I looked up from my air conditioned seat in my truck that day and saw those 4 people working very very hard in the most miserable conditions, I heard “that voice” again…

“Carl, you want to know what hard work is, those 4 workers on that roof are experiencing hard work.”  It’s hot, spreading the tar is like spreading molasses, just backbreaking work…

… oh, and by the way, it pays around $14 an hour at best.

I then heard that voice one more time…

“Carl, I’m asking you to do 3 simple things to make more money than you could have ever dreamed of…”

I’m asking you to Talk, Type, and Think… Which you can do while sitting in an airconditioned room, in a very comfortable chair… no fumes, no mosquitos, no sunburn… all while making more in 1 month than the roofers will make in the entire year.”

Talk, Type on a computer, and Think.   Resulting in helping a lot of people, making lots and lots of money, and no tar fumes.

and here’s the other thing, we don’t even have to think too much because we can just copy the already super successful, well, as long as that’s who we’re hanging with instead of the doomsayers.

Once that was crystal clear in my head, I felt a wave of relief and gratitude wash over me like a warm blanket on a cold night.

So here’s the thing, we are not in “hard times” right now, we simply have to talk (saying the right things to the right people), type (communicate and follow up with those people) and think (again, this is minimized by hanging out with the winners).

Now, those that don’t do those things, those that try to do business the same way they did it last year, well, it could be a very very hard season for them coming up.  Don’t be one of them. 
We have to be adaptable and working the “purchase market plan” while talking, typing, and thinking. It’s really just that simple and doesn’t involve buying a bunch of widgets.

The Purchase Market Plan is exactly what we are mapping out on our coaching calls with our high level and high productions (while low stress) loan officers.  It’s absolutely amazing what can be covered, and the results some of the LOs get on even just 1 of these 1 on 1 calls.

If you want a free sample of what even just 1 of those calls can do for you, I’ll give you one.  <no credit card, no “trail”, and no strings attached>  We’ll help you with what to say, who to say it to, how to communicate with them, and what the top producers are thinking… you know, their Purchase Market Plan.

Free Sample 1 on 1 Coaching Call

Just go here
and we’ll help you with the right activities, the right conversations, and with the right people… right now ☺.   Why, because that’s the way we roll around here.

-Carl “this is really easy” White 

Sort Out the Who and What By Using The ‘Axe of Freedom’ In Your Mortgage Business

Help your business sort out the who does what on the team so that there’s no cracks in the system.

This simple strategy, called “Axe of Freedom”, is a method used by our loan officer coaching program to sort out the where/when/how/who/what so that when the ball is hit to center field, there aren’t three people standing around wondering just who’s ball that is as it drops to the ground. Ooops.

We use this to make sure nothing gets mixed up for management purposes as well as the individual team member’s checklist – by keeping things organized and laid out in a simple to use approach. It also comes in very handy if you need to replace someone in a certain position, since you have a whole job description basically written out for you already.