mortgage industry

Good News!!!  (3 things)

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I just heard some great news and just wanted to share it with you.

This is the “Year Of The 5’s” for 3 reasons, which is very very good news for us.

Here’s what that means…  read on
1. It’s predicted that 30 year fixed rates are going back down to the 5’s

That’s very good news.  What that means is all the pent up demand for people wanting to buy homes but the 8% rates scared them off, well, those people will be flocking to homes like seagulls to French fries at the beach.

And over course that means that many of the 8% interest rate loans will be ripe for refinancing.  This is why we focus our marketing on our past database and referral partners instead of strangers (which is a money sucking endeavor).

As long as you have your marketing intact, that means more loans for you, and getting them will be easier (with the right effort).

2. 5,000,000 plus homes are predicted to be sold.

This one kind of plays into #1.  Part of the reason so many homes will be sold is because of the decreased rates.  But 5 million homes sold will mean there will be plenty of business for all of us … that are left.

Those that never took any forward action to stay in the market, well, they are gone now.  Which I’m never happy about that, but lets be real, it does mean even more loans for me and you.

3. Homes across the nation are expected to have an average of 5% equity growth in the next 12 months.

More good news.  That means it will be easier to have those conversations with our home buying prospects of how buying a home NOW will likely give them almost instant equity and that waiting to buy will just cost them more later.

So as long as we are actually prospecting, real prospecting (which is not dancing on TikTok or “liking” posts on FB), it should be a stellar year for us.

It’s never been a better time, or an easier time to be building our market share right now.
So make sure you are prospecting that magical 2 hours a day.

Nothing, and I mean nothing I have ever seen gets more prospecting results than the DSP (Daily Success Plan).

Implementation of that has out trumped every other loan getting activity I have ever seen in my dealings with literally thousands of loan officers across America.   That’s why it’s the focus in my personal mortgage team that literally closes hundreds of loans per month this very month.

It’s not a theory, it’s the results.

Let me know when you want to go over it and I’ll map it out for you step by step here.

What did you choose that was more important?

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2 weeks ago, I was talking to a group of LOs and I asked them what was the #1 activity that made them the most money.

I always get the ol’ “Closing on time, good service, going to closings, and answering my phone” kind of stuff, but we all know that isn’t it. 

Something happened first for us to have the phone to ring for the lead to come contact you in the first place….  That’s right PROSPECTING.

Doing lead getting / “loan getting” activity.   Good ‘ol real honest to goodness prospecting. 

So then I asked, “How many hours last week did you do honest to goodness prospecting… and I don’t mean “liking” a Facebook post, spending hours on TikTok, or at the bar with other loan officers who think they are prospecting too.  <It’s time to get real folks>

I’m talking about time having real conversations with our past database and real referral partners that are doing real business… today.

The average answer that they reported was zero hours of real prospecting all of last week. 

The average amount of loans they did last month was less than 3, most were 1 or less.

Oh, there were some that reported 4 to as much as 8 hours of real prospecting time last week.
And guess what, the average amount of loans they did last month was 6.4

hmmmm.  Do we see a correlation here?

So then the question comes, “In the 40 hours or more of “work” that you did last week with basically zero real prospecting…”

“What did you choose that was more important?”

This is a real gut check question.

Look, I think you know by now that I’m a very inspired guy and my passion is helping inspire people just like you to achieve greatness.   The greatness you deserve.

But here’s the thing, I respect and care for you so much that I’m willing to risk our relationship to tell you the truth… even if it makes us all squirm a bit.

The days of us all sitting around and the loans falling in our lap are all way past us now and the LOs that think “the good ol’ days are coming back soon”, well, most of those LOs have fallen off the map already, but more will follow and I just don’t want any of us to fall with them.

So we have to do real prospecting now.  NOTHING is more important in our business.

We owe it to ourselves, our families, and other people that count on us to do real prospecting and do real “loan getting stuff”.

That’s why it comes first.

The first 2 hours of each workday starts with honest to goodness prospecting to real people who can refer to us real loans.

I’m talking 1 on 1 phone calls, zoom meetings, face to face meetings, and activities that result in real leads, real referrals, real business.

This is what the top producers do like my friend / client Nate Carver out of small town Addison, TX who has gone from zero loans per month to 7 to 9 loans per month in the last 8 months.

This is what the winners do.  This is what the people that inspire both you and I do.

It’s your turn for even more greatness and I believe in you!
When you are ready to map out what a full week of actual prospecting looks like and a full reveal of what to say and who to have those conversations with to maximize your loan getting and overcome any reluctance to having those conversation, I’ll hook you up for free here.

By the way, this is the same meeting that Nate did when he was ready.

Are you ready?

Revolutionizing Mortgage Marketing: The Power of Loan Officer CRM

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In the dynamic world of mortgage lending, efficiency and client satisfaction are key. Loan Officer A.I. CRM, a groundbreaking innovation by Connection Inc., is transforming the landscape for loan officers. This blog explores how this CRM stands as a beacon of progress, offering unparalleled tools for success.

Why Loan Officer A.I. CRM?

The CRM, specifically designed for loan officers, boasts a suite of features that cater to every aspect of client management and marketing. From automated workflows to in-depth analytics, it’s a game-changer in the mortgage industry.

Features and Benefits

  • Automated Client Communication: Streamlines interactions, ensuring timely and personalized engagement with clients.
  • Data-Driven Insights: Offers powerful analytics for informed decision-making and strategy development.
  • Marketing Automation: Advanced tools for executing effective marketing campaigns with minimal effort.
  • Integration Capabilities: Seamlessly connects with existing systems for a unified operational approach.

Enhancing Productivity and Client Relations

The CRM not only automates mundane tasks but also enriches client interactions, leading to higher satisfaction and retention rates. It’s a win-win for loan officers seeking both professional success and personal freedom.

Join the Community of Innovators

Adopting this CRM means joining a community at Mortgage Marketing Animals — a hub for sharing best practices and staying ahead in the ever-evolving mortgage landscape.

Step into the future of mortgage lending with Loan Officer A.I. CRM. Embrace the efficiency and freedom it brings to your business. For more insights, visit Loan Officer Freedom.











I thought she would be around longer…

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“I thought she would be around longer”, my father-in-law told me the other day.

You see, his wife of 70 years, my 93 year old mother-in-law died a few months back and he was telling me they had some things they wanted to do yet and he had some regrets that he didn’t get to do them with her while she was alive.

“Why didn’t you get to those things?”, I asked.

“Well”, he said, “I thought she would be around longer, I thought we still had time…” he drifted off in memories.

I didn’t say anything as I sat there just listening, but I thought, my goodness, she lived to be 93, he’s currently 95.  That’s a pretty good turn.

And it got me thinking…

… If there’s something we want to do, to experience, to be a part of, let’s get to it!

 I reckon this goes for our business too.

If there’s something you want to accomplish, taking that dream vacation, maybe getting a vacation home, or even paying off your own mortgage, perhaps becoming totally debt free… imagine how that feels, and maybe you already are.

It’s majorly AWESOME!  It’s true FREEDOM!

Well, it’s time to get to it… and like RIGHT NOW.

We’ve really seen things picking up for many of the LOs in our group. 

We’ve even seen the refi’s kicking up.  Tammy Saul just texted me that out of her 85 closings last month, 36 were refi’s!

Whhhhaatttt???

That’s a whopping 42% refi / purchase ratio.

Sounds like marketing to our databases (when done right) is still outperforming pretty much everything else..See, it’s good news for those of us (you) that are still in the game.  I’m predicting 2024 to be a stellar year with all the pent-up demand…

… but only if we actually take action and realize that the clock is ticking. You are worthy of great success, and you are worthy of it right now!

 I’m in your corner.

When you are ready to receive leads from your past database, and ready to see exactly how we do it and what we send out, just go here and I’ll totally hook you up (for free).

It works ONLY with the right people

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Facebook ads, are they effective and do we get a positive rate of return, or are we just padding ol’ Mark Zuck’s pockets?

After spending millions of dollars of my own personal money on these things, I’ve learned a thing or 2 of what to do and what to avoid like the plague…. Read on…

First, what to avoid… 
Consumer direct Facebook ads are a colossal absolute no-go for a couple of reasons.

#1: The leads from them convert at between 0-2%.  Usually around 1%.  The problem with that is, it’s not scalable.  We have to wade through 100 leads/conversations to get to 1 “yes”. 

So if you want to close even just 3 loans a month, be prepared to have 300 conversations.  Those are real numbers.  I don’t care to get beat up 300 times in 1 month…
Not a good use of time.

Keep in mind that our referred leads convert at around 25%.  So even just a modest 5 closings only takes about 20 referred leads.  Much more of a “sure thing” and certainly far less work.

Now what actually works…

However, Facebook ads to another 2 groups of people can have far better results.

#1: Your past database
#2: Real estate agents that are closing at least 8 buyer sides in the last 12 months.

Facebook lets you get a list, for example, your past database, and upload it in their system, then run ads to just those people.  Nobody else sees it, just people who know, like, and trust you.  No wasting money on strangers.

So when you are running ads to your past database, those same people that you closed with, the same people that you are calling every quarter, and now they are seeing how you can help them with a debt consolidation loan, can you see how that is so much more effective?

Same thing with the agents who are actually closing deals right now, when you give them a compelling reason to do business together, and when you are making your money making calls to them, it’s no longer a “cold call” because using Facebook ads, you can position yourself as a local celebrity.

And it costs very very little to run these ads to our past database and to qualified agents.

Combine those ads with the “Loan getting” calls, well, that’s how champions are made.

Very simple steps here. 

Just an FYI, with a click of a couple of buttons, you can have access to complete training on
1. How to run those FB ads profitably
2. What is the best way and best script to make these warm and fuzzy calls.

Just Go Here and we can walk you through the process on getting access.

Simple stuff.

That’s how FB ads are done successfully by the pros.

And now you know.