Tag: mortgage industry

In a world of noise and numbers, people aren’t craving more data —
They’re craving connection.

That’s why social media has taken off like a wildfire… Connection.

And connection doesn’t come from quoting interest rates.

It comes from story.

“Start telling more stories. Nothing beats the power of a story.”

You can talk about FHA vs. Conventional all day…
But when you share how a young couple with average credit beat the odds, got into their first home, and sent you a picture of their newborn two months later…

That’s when trust is built.
That’s when people say, “You’re the one I want to work with.”

If you’ve ever felt like your message is falling flat —
This one shift can change everything.

I teach the exact framework for story selling inside our membership — including how to use story in texts, social media, agent convos, and borrower calls.

It’s really the unfair advantage.

Click here to get access for just $97 for the 1^st month.

That gets you an entire month inside the membership.

If you’re not blown away, cancel anytime and keep everything you’ve already downloaded and learned — no questions asked.

Start your $97 trial now

It’s time to stop selling.
Start connecting.

I’m currently at 36,081 feet and streaking across the sky at 537mph and I thought I would drop you a quick note.

This came up in a recent support call, and I thought it might be helpful to pass along to you—especially if you’re pushing to grow past 4, 5, maybe even 10 loans a month.

Here’s the question:
“How do top-producing loan officers attend all their closings and still grow their business? Isn’t attending the closing a top money-making activity?”

Fair question.

Here’s the honest answer:
They don’t go to every closing. And neither should you.

Now I get it—closings feel like a big deal. They’re exciting. You’ve worked hard. You want to be there.

But here’s what the pros know:
Closings are the reward, not the opportunity.

The real money is made before the closing—when you’re prospecting, having referral conversations, and building your pipeline.

If you’re attending every single closing, you’re probably not doing enough of those things.
That’s a hard truth, but a helpful one.

Top producers—folks doing 15, 20, even 30+ loans a month—don’t have time to attend every closing. Sometimes they have two or three in one day, maybe even at the same time.

Instead, they have a system:

• A team member attends the closing and represents them with class.
• Or they send a short, heartfelt video to the client. Maybe a quick thank-you call.
• For VIP clients or special circumstances? Sure, they might show up in person. But that’s the exception, not the habit.

And here’s something else the pros never wait on:

They don’t wait until closing to ask the listing agent for referrals.

That ship sailed 4 weeks ago.

The smart LOs—our LOs—make contact on day one.

The same day the contract comes in, they call the listing agent, introduce themselves, and start building that relationship.
They use a simple script to turn that first touch into a future deal.

Because once the closing happens? You’re old news.
The agent’s already knee-deep in the next deal. And the next LO that called them first.

So if you’re wondering how to scale without sacrificing service—this is it:

Spend your time where it pays off the most…

…And have a system that makes the client feel like you were at the closing, even if you weren’t.

That’s how you go from good… to great.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.