Loan Originator

Surviving and Thriving in the Mortgage Industry Through Changes

by

In this episode of Loan Officer Freedom, the #1 podcast for loan officers nationwide, your host Carl White interviews guest Dave Tallman, a member of the Freedom Club and a successful loan originator. Tallman shares his background in the mortgage industry and how he transitioned from a broker to a lender. He also emphasizes the importance of building relationships with realtors to generate purchase business, which has made up a majority of his business since opening in 2002. Carl and Dave go on to discuss the challenges they faced during the 2008 financial crisis and the importance of perseverance in the industry.

Dave shares his experience of being a member of the Freedom Club and how following the DSP has led to a steady increase in loan volume.

To learn more about becoming a member of The Freedom Club, let’s chat…click here to find a time that works for you.

Understanding Human Archetypes for Better Selling

by

Welcome to another valuable episode of Loan Officer Freedom, the top-rated podcast for mortgage professionals in the industry. 

In this most recent episode, host Carl White delved into the art of story selling with Gibran Nicholas, of Certified Mortgage Planner.

Story selling is a powerful technique that utilizes the elements of storytelling to enhance the effectiveness of sales pitches. By understanding the different archetypes of potential customers and crafting compelling narratives that resonate with them, loan officers can better connect with their clients and increase their conversion rates.

If you’re a loan officer looking to stay ahead of the game, be sure to subscribe where you listen to Loan Officer Freedom for new episodes every Monday and Wednesday. Learn from experts like Carl White, Steve Kyles, and the leading voices in the mortgage industry. With their insider tips and industry insights, you’ll be well on your way to success in FREEDOM in no time.

Don’t miss out on this valuable resource – subscribe today and start building your skills!

BONUS OFFER: 60-Minute Free Coaching Call. Click Here.

Swamp vs. Well Marketing

by

In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment. They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.

The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.

Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.

Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year. Steve goes over a specific strategy to market with this. Tune in to hear about it…

Take advantage of our FREE coaching session. 60-minutes of a well thought out plan for your specific business – scripts, structure, and strategies! Schedule Here.