7+ Profit Maximizers for Your Mortgage Business

On this episode of Loan Officer Freedom, the #1 podcast for loan officers in the world, I sit down and talk to one of my partners in the Freedom Club, my good buddy Kevin Gillespie.

Kevin runs a unique group within the Freedom Club known as Branch Manager Academy. This group is comprised of high-level branch managers, some doing up to 3.5 billion in operations, that share their advice and ideas with one another.

Kevin and I discuss the detailed versions of each of these maximizers for the most effective profitability of your mortgage business.

Listen in to hear the 7+ valuable profit maximizers to run a successful branch. 

Want to learn more about the Freedom Club? Click this link and pick a day that works best for you. My team will map it all out for you. Schedule Here.

Branch Managers Hiring Real Producers

As a branch manager, how do you attract new talent? In this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I am joined by Travis Newton, a branch manager out of Oregon. 

This episode focuses on what criteria we both have used to seek out options vs. opportunities when bringing a new hire on. Travis gives us his viewpoint for the way he reads the potential in the loan officers he hires. 

Because he doesn’t have very much time to train from square one, he makes sure the LOs he brings on are established talent and can produce high volume for the company.  

Tune in to hear how my buddy Travis has hired not 1, not 2, but 3 – $100M+ producers in the last 10 months.  

Interested in learning more from my team here at Mortgage Marketing Animals? I’m offering a free coaching call to loan officers. Schedule Here.

Open House Gold

In this quick hit video, Carl White, host of the #1 podcast nationwide for Loan Officers, you’ll learn how to effectively use open houses to your advantage, whether it’s the top producer or a new agent sitting it. Carl shares his specific strategy on how to use a sign-in sheet that works as well as the right scripting for the follow up.

Back in Business Like Never Before

On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I sit down and chat it up with very special guest, Joan DeMarco. Joan is a loan originator out of Bonita Springs, FL and she is also the mother of one of our most inspiring mortgage coaches here at Mortgage Marketing Animals, Mr. Mike Cardascia.

It was a joy to hear how Joanie achieved her goal and took her business from $0 to $4.5 million after only one year back as a loan originator. 

A great deal of her success has been the strategy of reaching out and making the calls to qualified realtors. Setting up coffee chats or ice cream visits doesn’t include a sales pitch. Instead, she tells us how she genuinely asks about the other person, their business, and their family. 

This develops real relationships, which in the long run, brings in consistent business. You as a loan officer, are helping them and their clients achieve their own successes. 

Tune in to hear what actions she took as she made her way back into the mortgage industry that have led her to where she is today. 

Ready to hear more strategies that work to ramp up your business? 

No obligation. No Charge. No sales pitch.

Just a random act of coolness. Click right here to schedule a coaching call.

New Year Message

This time of year can put people in the mood to reminisce, get nostalgic, and think about the good – and not so good – things that happened in the last year.

Personally, I go a little further in my thinking about things because I know somebody is smiling down on me. Because there is just no way a guy like me could achieve what I have on my own.

Let me just say upfront that God has been good to me.

Things have not always happened in what I thought was right timing but, in hindsight, they happened in the best possible timing.

Like when I had to take a chemistry course that I really wasn’t interested in but, once I got there, I was really interested in a beautiful young lady that was also taking that class.

Naturally, she was way better at that class than I was, so I made the best of that and got her to share her notes with me.

I charmed Maria with all my best moves (which, if you know me, are pretty limited).

Somehow she looked past all that and married me anyway.

To this day, that was the single best thing that ever happened to me. The second best thing was having my kids.

It’s really important to give credit where it belongs, whatever and whoever that means to you.

By giving thanks, you acknowledge that you are open to receiving more help and abundance and opportunities.

You remember that there is a bigger picture in everything that happens in life and, sometimes, the best skill you have is to enjoy the ride and give thanks for what you know is coming – especially if you can’t see what that means yet.

When it comes to my business, I give thanks to every ADGO (Another Darn Growth Opportunity) I’ve had in the past year.


Because they challenged me to rise to the occasion.

I needed to get outside my comfort zone and show up in a different way.

I had to learn something new to get through it. And yes, those things have happened in my business in 2021 in a special way.

People sometimes look at my life and think it’s all roses and sunshine but I am not here to blow smoke – it gets real for me too sometimes.

The bigger the stakes, the greater the potential for a fall.

I may not always handle it with the sophistication and refinement I’d like to have in the moment, but I am transparent with whatever is happening and look to help create the best possible outcome for everyone.

That’s one of my secrets – just show up and try to help things be better.

I also give thanks for each and every member of the Loan Officer Freedom Club because they inspire me to do better and go farther in my business so I can report back what’s working and what isn’t.

I am grateful for those who listen to the Loan Officer Freedom Podcast, and the people who connect with me on social media, and my business partners. 

Without all of you, I wouldn’t have the ability to help as many people as I / we can today.

To my mortgage loan customers who entrusted me with their future, I have been honored to use my skills, network, systems and experience to help you have the home to support you and your family in living your best life.

You help me stay on my toes so I can pay it forward to my students, my colleagues, my peers and my industry.

Another secret that has served me well is to honor each of my mentors – you know who you are – along the way has been a game-changer for me.

From deep conversations to mindset shifts to paradigm busters to war room strategies to busting my chops on stepping up, I appreciate each of you more than words can say. 

Because of you, I have the ability to help more people in ways that I couldn’t even imagine before you.

Did I make it to where I am on my own?

In a word, no.

Have I screwed up along the way? Have I fallen short sometimes?

Sure, a few times epically.

But I just got up and worked on being a better person because / despite it.

I am one blessed guy to be where I am and it all happened because I just kept showing up, putting one foot in front of the other, with God’s guidance and Maria at my side.

But I wish everyone who reads this to have that same kind of blessings and the smarts to know where the credit really belongs.

Being grateful for what you have only opens the door to receiving more of what you want. I’m living proof of it.

Forever grateful